# Agent Brief. build in the style of royalcaribbean.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-10). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Plan A Cruise

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#0071ed` | 56.5% | accent/brand |
| `#ffffff` | 30.8% | background |
| `#111111` | 9.4% | support |
| `#f7f8f9` | 1.3% | background |
| `#ff0db2` | 0.9% | accent/brand |
| `#ffb500` | 0.6% | accent/brand |
| `#021d49` | 0.3% | support |
| `#005edc` | 0.1% | accent/brand |

Curated roles: `primary=#0071ed` · `accent=#0071ed` · `bg=#ffffff` · `surface=#f7f8f9` · `text=#ffffff`

## Type
- Display: `Proxima Nova Regular`
- Body: `Proxima Nova Regular`
- Size scale (px): 12, 13, 14, 15, 16, 20, 24, 28, 32, 48, 72, 80
- Radius (px): 4, 8, 12, 32, 100, 250

## Patterns detected (fact-based). 4/15
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(home: Sale ends in 21 Hrs : 55 Min : 50 Sec)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 5 review elements; p2: 11 review elements)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: FAMILY CRUISE FAQS Planning a family vacation? Here’s everything you need to know about fa)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(p2: LIMITED TIME)_

## Proof language (harvested strings → templates)
- `LIMITED TIME`. e.g. "LIMITED TIME"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: yes · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.
