# Agent Brief. build in the style of runwaygen5.org

> Machine-extracted from a live on-demand funnel teardown (2026-10-11). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#131211` | 47.4% | support |
| `#000000` | 24.5% | support |
| `#191715` | 11.1% | support |
| `#161b22` | 6.3% | support |
| `#ffffff` | 4.8% | background |
| `#bffc83` | 3.4% | accent/brand |
| `#0f172a` | 1.7% | support |
| `#14532d` | 0.3% | support |

Curated roles: `primary=#bffc83` · `accent=#bffc83` · `bg=#ffffff` · `surface=#bffc83` · `text=#f0ece6`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 14, 16, 18, 20, 24, 36, 48, 60
- Radius (px): 4, 10, 12, 16, 24, 9999

## Patterns detected (fact-based). 7/15
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(home: 29
:
51
:
71; pricing: 29
:
54
:
41)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $29.9 / $99.9 / $49.9; pricing: $29.9 / $99.9 / $49.9)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 3 testimonials)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(pricing: Apple Pay)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ About Runway Gen-5; pricing: Frequently Asked Questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 5.0
fast
from 99+ happy users•30+ verified reviews; pricing: ★
12,000
Credits
/year
Cost per 100 credits
$2.09)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: LIMITED TIME; pricing: LIMITED TIME)_

## Proof language (harvested strings → templates)
- `LIMITED TIME`. e.g. "LIMITED TIME"
- `Join {N}+ users`. e.g. "Join 10,000+ users"
- `{X}/5`. e.g. "4.9/5"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 3 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.