# Agent Brief. build in the style of rypl.is

> Machine-extracted from a live on-demand funnel teardown (2026-10-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 50% | background |
| `#18181b` | 20.2% | support |
| `#000000` | 20% | support |
| `#3a3b3c` | 5.3% | support |
| `#0d0d0f` | 1% | support |
| `#593bed` | 0.9% | accent/brand |
| `#ef4444` | 0.5% | accent/brand |
| `#c4b0ff` | 0.5% | support |

Curated roles: `accent=#18181b` · `bg=#ffffff` · `surface=#ffffff` · `text=#81838a`

## Type
- Display: `calSans`
- Body: `-apple-system`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 18, 22, 54, 80
- Radius (px): 4, 10, 12, 16, 18, 1000

## Patterns detected (fact-based). 9/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison table: Tool · Compared with Rypl · Starts at · Full comparison)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How does RYPL turn comments into sales?; pricing: How much does RYPL cost?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; pricing: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Cloudflare, OpenAI, Meta, TikTok, Jina)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: $19/mo, $49/mo, $89/mo, free; pricing: free, $19/mo, $49/mo, $89/mo; p3: $119/mo, $29/mo, free, $19/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: docs link; pricing: docs link; p3: docs link)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: text, text, email, Your message...)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: Limited Time)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; pricing: featured on)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `Limited Time`. e.g. "Limited Time"
- `{N}% off`. e.g. "30% off"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 3 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.