# Agent Brief. build in the style of ryzesuperfoods.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Pages → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fcfbf3` | 49.4% | background |
| `#f9f1e9` | 38.2% | background |
| `#000000` | 6.4% | support |
| `#f9f0e9` | 5% | background |
| `#ca5839` | 1% | accent/brand |
| `#f3d7c9` | 0% | background |
| `#ca583a` | 0% | accent/brand |

Curated roles: `primary=#ca5839` · `accent=#ca5839` · `bg=#fcfbf3` · `surface=#f9f1e9` · `text=#533a2d`

## Type
- Display: `Sofia Pro`
- Body: `Sofia Pro`
- Size scale (px): 12, 14, 16, 18, 20, 22, 24, 32, 36, 40, 48, 64
- Radius (px): 4, 8, 12, 14, 16, 24

## Patterns detected (fact-based). 9/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 215,298 Reviews; p2: 215,299 Reviews; p3: 215,299 Reviews)_
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(home: SUMMER BLOWOUT SALE SAVE UP TO 40% OFF +; p2: 00
:
09
:
40; p3: SUMMER BLOWOUT SALE SAVE UP TO 40% OFF +)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 40% OFF; p2: $45 / $115 / $80 / 40% OFF; p3: $115 / $45 / $80 / $56 / $28 / $35 / 40% OFF)_
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(p2: $0.90 Per Serving; p3: $0.82 Per Serving)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: Rated 4.8 out of 5 215,298 Reviews Based on 215298 reviews; p2: Rated 5 out of 5 stars 215,299 Reviews; p3: Rated 4.8 out of 5 215,299 Reviews 215,299 Reviews)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p2: FREE Shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: 30-Day Money Back Guarantee; p2: 30-Day Money Back Guarantee; p3: 30 Day Money-Back Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: RYZE FAQS Frequently Asked Questions How much caffeine is in the product? A cup of our mus)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: Rated 4.8 out of 5
215,298 Reviews
Based on 215298 reviews; p2: Rated 5 out of 5 stars
215,299 Reviews; p3: Rated 4.8 out of 5
 215,299 Reviews
215,299 Reviews)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "215,298 Reviews", "215,299 Reviews"
- `{X} out of 5`. e.g. "4.8 out of 5"
- `{N}-Day Money Back Guarantee`. e.g. "30-Day Money Back Guarantee", "30 Day Money-Back Guarantee"
- `{N}% OFF`. e.g. "40% OFF"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 8 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.