# Agent Brief. build in the style of safewise.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Deals → Home Security Systems → Home Security Systems

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#efefef` | 49.2% | background |
| `#342c2a` | 30.7% | support |
| `#ffffff` | 19.3% | background |
| `#ae4332` | 0.5% | accent/brand |
| `#a6d5de` | 0.1% | support |
| `#5aacbd` | 0.1% | support |
| `#5f5f5f` | 0.1% | support |

Curated roles: `primary=#342c2a` · `accent=#342c2a` · `bg=#efefef` · `surface=#ffffff` · `text=#6e6361`

## Type
- Display: `Nunito Sans`
- Body: `Open Sans`
- Size scale (px): 10, 13, 14, 16, 18, 20, 24, 30, 42
- Radius (px): 2, 4, 5, 7, 50

## Patterns detected (fact-based). 8/8
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison table: Plan · Monitoring fee · 24/7 Emergency dispatch · Active Guard · Video; p4: comparison grid: 5 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Expand All When is Black Friday? Black Friday takes place every year on the day after Than; p3: Expand All Does SimpliSafe support guest logins and PINs? You can access the SimpliSafe ap; p4: Is it worth it to get ADT? ADT is worth it if you want the reassurance and experience that)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: myFirst Fone R2 Review; p2: myFirst Fone R2 Review; p3: myFirst Fone R2 Review)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: used by; p2: used by; p3: used by)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(p3: 29,000 users; p4: 6 million customers)_
- **Outbound offer CTAs**. "View deal / check price / shop at" CTAs sending visitors to a merchant. the affiliate money link. _(p2: How do you shop on Black Friday?)_
- **Affiliate disclosure**. An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate"). a transparency/trust signal. _(home: disclosure present; p2: disclosure present; p3: disclosure present)_
- **Ranked "best of" list**. A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern. _(p2: ranked list)_

## Proof language (harvested strings → templates)
- `Limited time`. e.g. "Limited time"
- `{N}% off`. e.g. "50% off"
- `{N} reviews`. e.g. "323,000 reviews"
- `Over {N} users`. e.g. "Over 29,000 users"
- `{X} out of 5`. e.g. "4.8 out of 5"
- `{N}-day money-back guarantee`. e.g. "60-day money-back guarantee"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 6 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.