{ "schema_version": "1.0", "generated_at": "2026-07-29T08:19:58.004Z", "slug": "scan2sheet", "domain": "scan2sheet.com", "funnel_type": "saas", "crawler": { "id": "roentgen", "name": "Roentgen", "kind": "surface", "version": "1.8", "label": "Roentgen 1.8", "status": "live", "tagline": "Surface funnel x-ray", "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.", "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.", "destination": "/ux-report/", "changelog": [ { "version": "1.8", "date": "2026-07-24", "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors." }, { "version": "1.7", "date": "2026-07-23", "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)." }, { "version": "1.6", "date": "2026-07-21", "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)." }, { "version": "1.5", "date": "2026-07-20", "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage." }, { "version": "1.4", "date": "2026-07-17", "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links." }, { "version": "1.3", "date": "2026-07-17", "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest." }, { "version": "1.2", "date": "2026-07-17", "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price." }, { "version": "1.1", "date": "2026-07-16", "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary." }, { "version": "1.0", "date": "2026-07-15", "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops." } ] }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 35, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 6, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "percentile": { "corpus_n": 402, "beats_pct": 46, "cohort": { "type": "saas", "n": 241, "beats_pct": 28 } }, "devices_available": [ "desktop", "mobile" ], "funnels": [ { "device": "desktop", "funnel_sig": "home", "score": 35, "band": "Sparse", "funnel_depth": 1, "captured_at": "2026-07-27", "crawler": "Roentgen 1.8" }, { "device": "mobile", "funnel_sig": "home", "score": 35, "band": "Sparse", "funnel_depth": 1, "captured_at": "2026-07-27", "crawler": "Roentgen 1.8" } ], "timeline": [ { "score": 35, "band": "Sparse", "date": "2026-07-27" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "saas", "score": { "score": 35, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 6, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 1, "proof_points": 0, "proof_steps": 0, "components_present": 5, "free_gifts": 0, "discount_present": true, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 3, "tactics_total": 11, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 1, "evidence": [ "home: Frequently Asked Questions" ] }, { "id": "free_trial", "label": "Free trial / freemium", "category": "offer", "present": true, "count": 1, "evidence": [ "home: Start free" ] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "press_features", "label": "Press / \"as seen in\"", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "pricing_tiers", "label": "Pricing tiers", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "scarcity_stock", "label": "Scarcity / urgency copy", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 1, "evidence": [ "home: logos: Launched on StartupBase, Scan2Sheet quick demo, Scan Your Receipt, AI Extracts Data" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#dcebfe", "accent": "#dcebfe", "bg": "#ffffff", "surface": "#dcebfe", "text": "#65758b" }, "font": { "display": "ui-sans-serif", "body": "ui-sans-serif", "families": [ { "family": "ui-sans-serif", "chars": 3713 }, { "family": "Inter", "chars": 29 }, { "family": "monospace", "chars": 11 } ] }, "type_scale": [ 8, 9, 12, 14, 16, 18, 20, 24, 36, 48 ], "weights": [ 400, 500, 600, 700, 800 ], "base_size": 17, "min_size": 12, "radius_scale": [ 10, 12, 16, 9999 ], "palette": [ { "hex": "#ffffff", "usage_pct": 91.5, "lum": 1, "chroma": 0 }, { "hex": "#dcebfe", "usage_pct": 7.2, "lum": 0.91, "chroma": 0.13 }, { "hex": "#3c83f6", "usage_pct": 0.7, "lum": 0.49, "chroma": 0.73 }, { "hex": "#000000", "usage_pct": 0.5, "lum": 0, "chroma": 0 } ] } }, "proof_language": [], "ux": { "summary": { "flags": 1, "unknown": 0, "posture": "Minor", "checks_total": 5 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "good", "fact": "98% of measurable text passes WCAG AA. 22% of text was unmeasurable (over images/gradients). not counted either way." }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present." }, { "group": "type", "label": "Body text size", "verdict": "needs_work", "fact": "Smallest body text is 8px (base ~20px). below the ~16px readable floor.", "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only." }, { "group": "a11y", "label": "Language declared", "verdict": "good", "fact": "html[lang] is set for screen readers." }, { "group": "a11y", "label": "Image alt text", "verdict": "good", "fact": "All 8 content images carry alt text." } ], "signals": { "contrast": { "sampled": 110, "pass_aa": 84, "fail_aa": 2, "unknown": 24, "worst": [ { "text": "Home", "ratio": 3.64, "fg": "#3c83f6", "bg": "#ffffff", "need": 4.5, "px": 14 }, { "text": "Download on the Apple Store", "ratio": 3.64, "fg": "#ffffff", "bg": "#3c83f6", "need": 4.5, "px": 12 } ] }, "typography": { "body_px": 20, "min_body_px": 8, "line_height": 1.4, "long_lines": 0, "distinct_sizes": 9 }, "a11y": { "lang": true, "viewport": true, "img_total": 8, "img_missing_alt": 0, "controls_total": 0, "controls_unlabeled": 0, "controls_placeholder_only": 0, "controls_unnamed": 0, "generic_links": 0, "h1_home": 1, "h1_counts": [ 1 ], "heading_skips": 0 }, "tap_targets": { "checked": 35, "small": 24, "sample": [ { "label": "Home", "w": 41, "h": 20 }, { "label": "Features", "w": 60, "h": 20 }, { "label": "How It Works", "w": 92, "h": 20 }, { "label": "Scan2Sheet", "w": 189, "h": 40 } ] }, "layout": { "h_overflow": false, "overflow_px": 0 }, "viewport_w": 1440 } }, "playbooks": [], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.scan2sheet.com/", "reached": true, "copy": { "title": "Scan2Sheet - Receipt Scanner for easy expense tracking on Google Sheets", "meta_description": "Save hours on expense tracking. Scan receipts instantly and sync data to Google Sheets automatically. Perfect for tax deductions and small businesses.", "hero_copy": "Scan receipts and track expenses on Google Sheets using AI | Watch the demo | What Users Are Saying on the App Store & Google Play", "h1": [ "Scan receipts and track expenses on Google Sheets using AI" ], "h2": [ "Watch the demo", "What Users Are Saying on the App Store & Google Play", "Why Choose Scan2Sheet?", "How It Works", "Simple and Affordable Pricing", "Frequently Asked Questions" ], "h3": [ "Super useful for tracking business expenses", "Been looking for this", "Instant Receipt Scanning", "Seamless Google Sheets Integration", "Save Hours Every Week", "Tax-Ready Reporting", "Scan Your Receipt", "AI Extracts Data" ], "ctas": [ "Home", "Features", "How It Works", "Pricing", "Blog", "For Freelancers", "For Small Business Owners", "Travel Expense Tracking", "For Accountants", "For Property Investors", "Contact", "Privacy Policy" ], "prices": [ "$7.99", "$4.99", "$12.99" ], "form_fields": 0, "form_field_names": [], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": true, "anchors": [ "$7.99", "$12.99" ], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "review_wall", "faq_accordion", "free_trial", "no_credit_card", "social_proof_logos" ], "tactics_evidence": { "review_wall": "20 star glyphs", "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": "Frequently Asked Questions", "trust_badges": null, "press_logos": null, "per_unit_price": null, "free_shipping": null, "free_trial": "Start free", "no_credit_card": "No credit card required", "social_proof_logos": "logos: Launched on StartupBase, Scan2Sheet quick demo, Scan Your Receipt, AI Extracts Data", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 2, "contrast_unknown": 24, "aa_pass_pct": 98, "min_body_px": 8, "small_taps": 24, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/scan2sheet/screenshot/01-home/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/scan2sheet/screenshot/01-home/full.png" }, "crops": [] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/scan2sheet/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief. build in the style of scan2sheet.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-27). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 91.5% | background |\n| `#dcebfe` | 7.2% | background |\n| `#3c83f6` | 0.7% | accent/brand |\n| `#000000` | 0.5% | support |\n\nCurated roles: `primary=#dcebfe` · `accent=#dcebfe` · `bg=#ffffff` · `surface=#dcebfe` · `text=#65758b`\n\n## Type\n- Display: `ui-sans-serif`\n- Body: `ui-sans-serif`\n- Size scale (px): 8, 9, 12, 14, 16, 18, 20, 24, 36, 48\n- Radius (px): 10, 12, 16, 9999\n\n## Patterns detected (fact-based). 3/11\n- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently Asked Questions)_\n- **Free trial / freemium**. A free trial, free tier, or \"no credit card\" entry offer. _(home: Start free)_\n- **Trusted-by logo wall**. Customer/company logos or a \"trusted by / used by\" claim. _(home: logos: Launched on StartupBase, Scan2Sheet quick demo, Scan Your Receipt, AI Extracts Data)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 1 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: yes · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n" }, "_rate": { "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").", "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:scan2sheet\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/scan2sheet/bundle", "html": "https://uxxray.com/ux-report/scan2sheet", "brief": "https://api.uxxray.com/api/v1/teardown/scan2sheet/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/scan2sheet/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/scan2sheet/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/scan2sheet/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/scan2sheet/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com/mcp" }, "devices": { "desktop": { "score": { "score": 35, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.scan2sheet.com/", "reached": true, "copy": { "title": "Scan2Sheet - Receipt Scanner for easy expense tracking on Google Sheets", "meta_description": "Save hours on expense tracking. Scan receipts instantly and sync data to Google Sheets automatically. Perfect for tax deductions and small businesses.", "hero_copy": "Scan receipts and track expenses on Google Sheets using AI | Watch the demo | What Users Are Saying on the App Store & Google Play", "h1": [ "Scan receipts and track expenses on Google Sheets using AI" ], "h2": [ "Watch the demo", "What Users Are Saying on the App Store & Google Play", "Why Choose Scan2Sheet?", "How It Works", "Simple and Affordable Pricing", "Frequently Asked Questions" ], "h3": [ "Super useful for tracking business expenses", "Been looking for this", "Instant Receipt Scanning", "Seamless Google Sheets Integration", "Save Hours Every Week", "Tax-Ready Reporting", "Scan Your Receipt", "AI Extracts Data" ], "ctas": [ "Home", "Features", "How It Works", "Pricing", "Blog", "For Freelancers", "For Small Business Owners", "Travel Expense Tracking", "For Accountants", "For Property Investors", "Contact", "Privacy Policy" ], "prices": [ "$7.99", "$4.99", "$12.99" ], "form_fields": 0, "form_field_names": [], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": true, "anchors": [ "$7.99", "$12.99" ], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "review_wall", "faq_accordion", "free_trial", "no_credit_card", "social_proof_logos" ], "tactics_evidence": { "review_wall": "20 star glyphs", "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": "Frequently Asked Questions", "trust_badges": null, "press_logos": null, "per_unit_price": null, "free_shipping": null, "free_trial": "Start free", "no_credit_card": "No credit card required", "social_proof_logos": "logos: Launched on StartupBase, Scan2Sheet quick demo, Scan Your Receipt, AI Extracts Data", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 2, "contrast_unknown": 24, "aa_pass_pct": 98, "min_body_px": 8, "small_taps": 24, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/scan2sheet/screenshot/01-home/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/scan2sheet/screenshot/01-home/full.png" }, "crops": [] } ] }, "mobile": { "score": { "score": 35, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.scan2sheet.com/", "reached": true, "copy": { "title": "Scan2Sheet - Receipt Scanner for easy expense tracking on Google Sheets", "meta_description": "Save hours on expense tracking. Scan receipts instantly and sync data to Google Sheets automatically. Perfect for tax deductions and small businesses.", "hero_copy": "Scan receipts and track expenses on Google Sheets using AI | Watch the demo | What Users Are Saying on the App Store & Google Play", "h1": [ "Scan receipts and track expenses on Google Sheets using AI" ], "h2": [ "Watch the demo", "What Users Are Saying on the App Store & Google Play", "Why Choose Scan2Sheet?", "How It Works", "Simple and Affordable Pricing", "Frequently Asked Questions" ], "h3": [ "Super useful for tracking business expenses", "Been looking for this", "Instant Receipt Scanning", "Seamless Google Sheets Integration", "Save Hours Every Week", "Tax-Ready Reporting", "Scan Your Receipt", "AI Extracts Data" ], "ctas": [ "Start Free Trial", "Get Started", "How does the free trial work?", "Do I need a credit card to try Scan2Sheet?", "What information does Scan2Sheet extract from a receipt?", "What happens if a scan is not perfect?", "Can I cancel or change my plan later?", "How do I get help if I have a question?", "Home", "Features", "How It Works", "FAQ" ], "prices": [ "$7.99", "$4.99", "$12.99" ], "form_fields": 0, "form_field_names": [], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": true, "anchors": [ "$7.99", "$12.99" ], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "review_wall", "faq_accordion", "free_trial", "no_credit_card", "social_proof_logos" ], "tactics_evidence": { "review_wall": "20 star glyphs", "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": "Frequently Asked Questions", "trust_badges": null, "press_logos": null, "per_unit_price": null, "free_shipping": null, "free_trial": "Start free", "no_credit_card": "No credit card required", "social_proof_logos": "logos: Launched on StartupBase, Scan2Sheet quick demo, Scan Your Receipt, AI Extracts Data", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 0, "contrast_unknown": 24, "aa_pass_pct": 100, "min_body_px": 8, "small_taps": 11, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/scan2sheet/screenshot/01-home/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/scan2sheet/screenshot/01-home/full.png" }, "crops": [] } ] } } }