{
  "schema_version": "1.0",
  "generated_at": "2026-07-30T19:41:07.237Z",
  "slug": "shieldlabs-ai",
  "domain": "shieldlabs.ai",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.10",
    "label": "Roentgen 1.10",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.10",
        "date": "2026-07-29",
        "summary": "Element-level tactic rects: the walk now records each conversion element (strikethrough/anchor price, rating, money-back guarantee, scarcity, no-credit-card, countdown) as page-fraction coordinates on the SAME crawl as the full-page screenshot, so the Element Library can crop the exact on-page pixels. A media gate drops any candidate sitting over a photo/background-image (kept honest: a rect we can't cleanly show is dropped, never guessed). Additive — display-only, zero scoring drift; Worker + CLI parity."
      },
      {
        "version": "1.9",
        "date": "2026-07-28",
        "summary": "Overlay auto-dismiss before capture: the Worker now clears cookie/consent + newsletter popups (main doc + every subframe, catching iframe Klaviyo/Attentive modals) that previously froze in screenshots — parity with the CLI. Goto-only, never after an in-funnel click."
      },
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 70,
    "band": "Partial",
    "stars": 3,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 11,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 7,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 439,
    "beats_pct": 85,
    "cohort": {
      "type": "saas",
      "n": 274,
      "beats_pct": 79
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>pricing>p3>p4",
      "score": 70,
      "band": "Partial",
      "funnel_depth": 4,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>pricing>p3>p4",
      "score": 70,
      "band": "Partial",
      "funnel_depth": 4,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "pricing>p2>p3",
      "score": 70,
      "band": "Partial",
      "funnel_depth": 3,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    }
  ],
  "timeline": [
    {
      "score": 70,
      "band": "Partial",
      "date": "2026-07-30"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 70,
        "band": "Partial",
        "stars": 3,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 11,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 7,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 4,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 8,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 6,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "pricing: Compare all features"
        ]
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 4,
        "evidence": [
          "home: Read the docs",
          "pricing: API Reference",
          "p3: API Reference",
          "p4: API Reference"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 3,
        "evidence": [
          "home: Frequently asked questions",
          "pricing: Frequently asked questions",
          "p3: Frequently asked questions"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "home: Free trial",
          "pricing: Free trial",
          "p3: Free trial",
          "p4: Free trial"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: free, $79/mo, $319/mo, $799/mo",
          "pricing: free, $79/mo, $319/mo, $799/mo"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: used by",
          "p3: logo wall (5 distinct marks)"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#1d2025",
        "accent": "#1d2025",
        "bg": "#ffffff",
        "surface": "#f9fafb",
        "text": "#6b7280"
      },
      "font": {
        "display": "Inter",
        "body": "Inter",
        "families": [
          {
            "family": "Inter",
            "chars": 7503
          },
          {
            "family": "Geist Mono",
            "chars": 187
          }
        ]
      },
      "type_scale": [
        9,
        10,
        11,
        12,
        13,
        14,
        15,
        16,
        18,
        20,
        30,
        36
      ],
      "weights": [
        400,
        500,
        600,
        700
      ],
      "base_size": 15,
      "min_size": 10,
      "radius_scale": [
        6,
        8,
        12,
        50,
        9999,
        33554400
      ],
      "palette": [
        {
          "hex": "#ffffff",
          "usage_pct": 68.2,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#f9fafb",
          "usage_pct": 25,
          "lum": 0.98,
          "chroma": 0.01
        },
        {
          "hex": "#1d2025",
          "usage_pct": 5,
          "lum": 0.12,
          "chroma": 0.03
        },
        {
          "hex": "#009966",
          "usage_pct": 0.7,
          "lum": 0.46,
          "chroma": 0.6
        },
        {
          "hex": "#f1f2f4",
          "usage_pct": 0.5,
          "lum": 0.95,
          "chroma": 0.01
        },
        {
          "hex": "#ebfaf5",
          "usage_pct": 0.3,
          "lum": 0.97,
          "chroma": 0.06
        },
        {
          "hex": "#f2cc0d",
          "usage_pct": 0.1,
          "lum": 0.78,
          "chroma": 0.9
        },
        {
          "hex": "#fff3e0",
          "usage_pct": 0.1,
          "lum": 0.96,
          "chroma": 0.12
        },
        {
          "hex": "#dc2828",
          "usage_pct": 0,
          "lum": 0.31,
          "chroma": 0.71
        },
        {
          "hex": "#f9911a",
          "usage_pct": 0,
          "lum": 0.62,
          "chroma": 0.87
        }
      ]
    }
  },
  "proof_language": [],
  "ux": {
    "summary": {
      "flags": 1,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 6
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "good",
        "fact": "95% of measurable text passes WCAG AA."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 10px (base ~18px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "5 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 4 content images carry alt text."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 797,
        "pass_aa": 755,
        "fail_aa": 42,
        "unknown": 0,
        "worst": [
          {
            "text": "ID",
            "ratio": 2.54,
            "fg": "#9ca3af",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 10
          },
          {
            "text": "Traffic quality check",
            "ratio": 3.5,
            "fg": "#009966",
            "bg": "#f9fafb",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "More about Traffic quality check",
            "ratio": 3.5,
            "fg": "#009966",
            "bg": "#f9fafb",
            "need": 4.5,
            "px": 14
          },
          {
            "text": "Use cases",
            "ratio": 3.5,
            "fg": "#009966",
            "bg": "#f9fafb",
            "need": 4.5,
            "px": 12
          }
        ]
      },
      "typography": {
        "body_px": 18,
        "min_body_px": 10,
        "line_height": 1.33,
        "long_lines": 5,
        "distinct_sizes": 10
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 4,
        "img_missing_alt": 0,
        "controls_total": 2,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1,
          1,
          1,
          1
        ],
        "heading_skips": 1
      },
      "tap_targets": {
        "checked": 369,
        "small": 301,
        "sample": [
          {
            "label": "ShieldLabs — go to homepage",
            "w": 108,
            "h": 24
          },
          {
            "label": "ShieldLabs — go to homepage",
            "w": 108,
            "h": 24
          },
          {
            "label": "ShieldLabs — go to homepage",
            "w": 108,
            "h": 24
          },
          {
            "label": "ShieldLabs — go to homepage",
            "w": 108,
            "h": 24
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://shieldlabs.ai/",
      "reached": true,
      "copy": {
        "title": "ShieldLabs | Anonymous Visitor Detection & Fraud Prevention",
        "meta_description": "Prevent fraud and abuse, assess traffic quality with visitor identification and anonymity detection at any level, up to 99% accuracy and risk scoring. Start free.",
        "hero_copy": "Catch fraud and abuse before they cost you | Cleaner traffic, fewer losses, sharper decisions | One signal layer, many kinds of abuse and fraud",
        "h1": [
          "Catch fraud and abuse before they cost you"
        ],
        "h2": [
          "Cleaner traffic, fewer losses, sharper decisions",
          "One signal layer, many kinds of abuse and fraud",
          "Recognize every visitor, even the anonymous ones",
          "Read every visit across 100+ data points",
          "Every score comes with the signals behind it",
          "Ready-made patterns that point to abuse and fraud",
          "See how clean your traffic really is",
          "Ship it in five minutes"
        ],
        "h3": [
          "Protect revenue",
          "Protect ad budget",
          "Metrics you can trust",
          "Score every visit into one traffic-quality number",
          "Starter",
          "Growth",
          "Scale",
          "What is ShieldLabs?"
        ],
        "ctas": [
          "Products",
          "Use Cases",
          "By Industry",
          "Company",
          "Traffic quality check See how clean your traffic is",
          "Account takeover Spot risky logins",
          "Account sharing See shared accounts",
          "Multi-accounting One person, many accounts",
          "Promo and bonus abuse Stop bonus farming",
          "Free trial abuse End trial cycling",
          "Ad and traffic fraud Filter fake clicks",
          "Returning visitor Recognize trusted users"
        ],
        "prices": [
          "$79",
          "$238",
          "$0.00317",
          "$319",
          "$958",
          "$0.00213",
          "$799",
          "$2398",
          "$0.00159"
        ],
        "form_fields": 1,
        "form_field_names": [
          "range"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "faq_accordion",
        "free_trial",
        "no_credit_card",
        "social_proof_logos",
        "pricing_tiers",
        "demo_docs"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "Frequently asked questions",
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Free trial",
        "no_credit_card": "No credit card",
        "social_proof_logos": "used by",
        "usage_proof": null,
        "pricing_tiers": "free, $79/mo, $319/mo, $799/mo",
        "demo_docs": "Read the docs",
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 22,
        "contrast_unknown": 0,
        "aa_pass_pct": 93,
        "min_body_px": 10,
        "small_taps": 90,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/shieldlabs-ai/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/shieldlabs-ai/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/shieldlabs-ai/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "pricing",
      "label": "Pricing",
      "url": "https://shieldlabs.ai/pricing",
      "reached": true,
      "copy": {
        "title": "Pricing that Scales with Your Traffic | ShieldLabs",
        "meta_description": "Identify visitors and users in real time. Detect anonymity and abuse in traffic, with a risk score for every visit. Analytics, API, and Webhooks. Start free.",
        "hero_copy": "Pricing that scales with your traffic | Compare all features | Frequently asked questions",
        "h1": [
          "Pricing that scales with your traffic"
        ],
        "h2": [
          "Compare all features",
          "Frequently asked questions",
          "Scale when your traffic does."
        ],
        "h3": [
          "Starter",
          "Growth",
          "Scale",
          "How does billing work?",
          "How many identifications do I need?",
          "Do you charge per user or per MAU?",
          "What counts toward my monthly identifications?",
          "What's in the Free tier?"
        ],
        "ctas": [
          "Products",
          "Use Cases",
          "By Industry",
          "Company",
          "5K",
          "25K",
          "150K",
          "500K",
          "1M+",
          "Monthly",
          "YearlySave up to 20%",
          "Identification"
        ],
        "prices": [
          "$79",
          "$238",
          "$0.00317",
          "$319",
          "$958",
          "$0.00213",
          "$799",
          "$2398",
          "$0.00159",
          "$0.00396",
          "$0.00266",
          "$0.00199"
        ],
        "form_fields": 1,
        "form_field_names": [
          "range"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "comparison_table",
        "faq_accordion",
        "free_trial",
        "pricing_tiers",
        "demo_docs"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": "Compare all features",
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "Frequently asked questions",
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Free trial",
        "no_credit_card": null,
        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": "free, $79/mo, $319/mo, $799/mo",
        "demo_docs": "API Reference",
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 14,
        "contrast_unknown": 0,
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