{
  "schema_version": "1.0",
  "generated_at": "2026-07-29T19:23:32.046Z",
  "slug": "shopeasy-ai",
  "domain": "shopeasy.ai",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.8",
    "label": "Roentgen 1.8",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 70,
    "band": "Partial",
    "stars": 3,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 17,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 7,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 424,
    "beats_pct": 90,
    "cohort": {
      "type": "saas",
      "n": 258,
      "beats_pct": 86
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "enterprise>p2>pricing>signup",
      "score": 70,
      "band": "Partial",
      "funnel_depth": 4,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "faqs>p2>pricing>signup",
      "score": 60,
      "band": "Partial",
      "funnel_depth": 4,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "home>p2>pricing>signup",
      "score": 60,
      "band": "Partial",
      "funnel_depth": 4,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "start>p2>pricing",
      "score": 60,
      "band": "Partial",
      "funnel_depth": 3,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "magic>pricing",
      "score": 40,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>p2>pricing>signup",
      "score": 60,
      "band": "Partial",
      "funnel_depth": 4,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    }
  ],
  "timeline": [
    {
      "score": 70,
      "band": "Partial",
      "date": "2026-07-29"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 70,
        "band": "Partial",
        "stars": 3,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 17,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 7,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 4,
      "proof_points": 1,
      "proof_steps": 1,
      "components_present": 7,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 6,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "pricing: comparison grid: 31 rows"
        ]
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 2,
        "evidence": [
          "enterprise: documentation",
          "signup: documentation"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 3,
        "evidence": [
          "enterprise: What makes Shopeasy.ai different from other e-commerce platforms? Shopeasy.ai stands out b",
          "pricing: What is your money-back guarantee policy? We offer a 28-day money-back guarantee on all ou",
          "signup: What makes Shopeasy.ai different from other e-commerce platforms? Shopeasy.ai stands out b"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "enterprise: free trial",
          "p2: Start Free",
          "pricing: $0/mo",
          "signup: Start Free"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": true,
        "count": 1,
        "evidence": [
          "enterprise: Enter Your Name, Business email, number, Company"
        ]
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 4,
        "evidence": [
          "enterprise: logos: chooseus1, itsFree, English",
          "p2: logos: Comparison Banner, Compare Detail 1, Compare Detail 2, Shopeasy vs. WordPress, Shop",
          "pricing: logo wall (4 distinct marks)",
          "signup: logos: itsFree, start1, start2, start3, start4"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#6460ef",
        "accent": "#6460ef",
        "bg": "#ffffff",
        "surface": "#fff8dd",
        "text": "#6a6a74"
      },
      "font": {
        "display": "PolySans Median",
        "body": "Inter",
        "families": [
          {
            "family": "Inter",
            "chars": 3234
          },
          {
            "family": "PolySans Median",
            "chars": 230
          }
        ]
      },
      "type_scale": [
        12,
        14,
        15,
        16,
        20,
        34,
        46,
        55
      ],
      "weights": [
        400,
        500,
        600
      ],
      "base_size": 17,
      "min_size": 14,
      "radius_scale": [
        6,
        10,
        12,
        16,
        50,
        9999
      ],
      "palette": [
        {
          "hex": "#ffffff",
          "usage_pct": 49.7,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#363b43",
          "usage_pct": 31,
          "lum": 0.23,
          "chroma": 0.05
        },
        {
          "hex": "#fff8dd",
          "usage_pct": 4.7,
          "lum": 0.97,
          "chroma": 0.13
        },
        {
          "hex": "#dbffec",
          "usage_pct": 4.7,
          "lum": 0.96,
          "chroma": 0.14
        },
        {
          "hex": "#e9e8ff",
          "usage_pct": 4.7,
          "lum": 0.92,
          "chroma": 0.09
        },
        {
          "hex": "#e4e2fe",
          "usage_pct": 2.8,
          "lum": 0.9,
          "chroma": 0.11
        },
        {
          "hex": "#6460ef",
          "usage_pct": 1.8,
          "lum": 0.42,
          "chroma": 0.56
        },
        {
          "hex": "#f2f4f4",
          "usage_pct": 0.4,
          "lum": 0.96,
          "chroma": 0.01
        },
        {
          "hex": "#f3eeff",
          "usage_pct": 0.1,
          "lum": 0.94,
          "chroma": 0.07
        }
      ]
    }
  },
  "proof_language": [
    {
      "type": "guarantee",
      "template": "money-back guarantee",
      "examples": [
        "money-back guarantee"
      ]
    }
  ],
  "ux": {
    "summary": {
      "flags": 1,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 8
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "good",
        "fact": "99% of measurable text passes WCAG AA. 40% of text was unmeasurable (over images/gradients). not counted either way."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 12px (base ~14px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "3 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 38 content images carry alt text."
      },
      {
        "group": "a11y",
        "label": "Form labels",
        "verdict": "note",
        "fact": "7 form fields rely on placeholder text as the only label.",
        "fix": "Back placeholders with a real <label>. placeholder text vanishes on input."
      },
      {
        "group": "a11y",
        "label": "Link text",
        "verdict": "note",
        "fact": "3 links use generic text (“click here” / “learn more”).",
        "fix": "Make link text describe its destination out of context."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 526,
        "pass_aa": 313,
        "fail_aa": 2,
        "unknown": 211,
        "worst": [
          {
            "text": "Yearly",
            "ratio": 1,
            "fg": "#ffffff",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 14
          },
          {
            "text": "-25%",
            "ratio": 1.23,
            "fg": "#e2e8f0",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 14
          }
        ]
      },
      "typography": {
        "body_px": 14,
        "min_body_px": 12,
        "line_height": 1.43,
        "long_lines": 3,
        "distinct_sizes": 7
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 38,
        "img_missing_alt": 0,
        "controls_total": 7,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 7,
        "controls_unnamed": 0,
        "generic_links": 3,
        "h1_home": 1,
        "h1_counts": [
          1,
          1,
          1,
          1
        ],
        "heading_skips": 6
      },
      "tap_targets": {
        "checked": 211,
        "small": 148,
        "sample": [
          {
            "label": "Changelog",
            "w": 72,
            "h": 17
          },
          {
            "label": "Changelog",
            "w": 72,
            "h": 17
          },
          {
            "label": "Changelog",
            "w": 72,
            "h": 17
          },
          {
            "label": "Changelog",
            "w": 72,
            "h": 17
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "enterprise",
      "label": "Enterprise",
      "url": "https://shopeasy.ai/enterprise",
      "reached": true,
      "copy": {
        "title": "Shopeasy Enterprise Solutions for Large Businesses",
        "meta_description": "Shopeasy AI Ecommerce Enterprise helps minimize resources and maximize profits, staying ahead of customer demands and outsmarting competitors.",
        "hero_copy": "The platform is designed to secure | One platform for every way you sell | Let's Talk Enterprise Commerce",
        "h1": [
          "The platform is designed to secure"
        ],
        "h2": [
          "One platform for every way you sell",
          "Let's Talk Enterprise Commerce"
        ],
        "h3": [
          "B2C (Business-to-Consumer)",
          "B2B (Business-to-Business)",
          "Retail",
          "Question ? We have answers",
          "Your Own Online Store is Just a Few Clicks Away"
        ],
        "ctas": [
          "Accept",
          "Log In",
          "Start Selling",
          "Contact Us",
          "Submit",
          "Explore All",
          "How do I start my AI-based shop with Shopeasy.ai?",
          "Do I need coding skills to utilize Shopeasy.ai?",
          "Is support available during the store creation process?",
          "How does Shopeasy.ai prioritize customer data privacy?",
          "Build a Shop",
          "English"
        ],
        "prices": [],
        "form_fields": 6,
        "form_field_names": [
          "Enter Your Name",
          "Business email",
          "number",
          "Company",
          "Website URL",
          "Country"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "faq_accordion",
        "free_trial",
        "no_credit_card",
        "social_proof_logos",
        "demo_docs"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "What makes Shopeasy.ai different from other e-commerce platforms? Shopeasy.ai stands out b",
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "free trial",
        "no_credit_card": "No credit card required",
        "social_proof_logos": "logos: chooseus1, itsFree, English",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": "documentation",
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 27,
        "aa_pass_pct": 100,
        "min_body_px": 12,
        "small_taps": 35,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/shopeasy-ai/screenshot/01-enterprise/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/shopeasy-ai/screenshot/01-enterprise/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/shopeasy-ai/screenshot/01-enterprise/crops/primary_cta.png"
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      ]
    },
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      "n": 2,
      "id": "p2",
      "label": "Compare",
      "url": "https://shopeasy.ai/compare",
      "reached": true,
      "copy": {
        "title": "AI Ecommerce Shop: Boost Sales with Shopeasy AI Technology",
        "meta_description": "Learn Shopeasy, an AI Ecommerce store builder. Create an online store using an AI Ecommerce website builder.",
        "hero_copy": "Smart Shopping with Shopeasy AI | Find The Best For Your Shopping Needs | Shopeasy Comparative Analysis",
        "h1": [
          "Smart Shopping with Shopeasy AI"
        ],
        "h2": [
          "Find The Best For Your Shopping Needs",
          "Shopeasy Comparative Analysis"
        ],
        "h3": [
          "Sell where people shop",
          "Know and increase your audience",
          "Your Own Online Store is Just a Few Clicks Away"
        ],
        "ctas": [
          "Accept",
          "Log In",
          "Start Selling",
          "English",
          "Start Free Trial",
          "Build a Shop"
        ],
        "prices": [],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
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        "no_credit_card",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
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        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Start Free",
        "no_credit_card": "No credit card",
        "social_proof_logos": "logos: Comparison Banner, Compare Detail 1, Compare Detail 2, Shopeasy vs. WordPress, Shop",
        "usage_proof": null,
        "pricing_tiers": null,
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      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 16,
        "aa_pass_pct": 100,
        "min_body_px": 12,
        "small_taps": 41,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/shopeasy-ai/screenshot/02-p2/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/shopeasy-ai/screenshot/02-p2/full.png"
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      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/shopeasy-ai/screenshot/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "pricing",
      "label": "Pricing",
      "url": "https://shopeasy.ai/pricing",
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