# Agent Brief. build in the style of socialbyidm.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 27.2% | background |
| `#fffbf5` | 21.4% | background |
| `#f8f4fb` | 16.6% | background |
| `#050505` | 7.5% | support |
| `#1a1a1a` | 5.7% | support |
| `#ede5f8` | 4.5% | background |
| `#f4f4f5` | 4% | background |
| `#0f172a` | 2.2% | support |

Curated roles: `primary=#0f172a` · `accent=#0f172a` · `bg=#ffffff` · `surface=#fffbf5` · `text=#4a4a4a`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 52
- Radius (px): 4, 6, 8, 20, 50, 999

## Patterns detected (fact-based). 7/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: FEATURE · Social by InstantDM That's us · Buffer · Hootsuite · Later · M)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ Things people ask before signing up. If your question is not here, email hey@instantdm)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: $10/mo, $19/mo, $20.83/mo, $49/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Read the docs)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: 0 today)_

## Proof language (harvested strings → templates)
- `0 today`. e.g. "0 today"
- `{N}% off`. e.g. "58% off"

## Funnel facts
- Depth reached: 1 step(s)
- Proof points: 2 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.