# Agent Brief. build in the style of socialplod.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Compare → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 49.5% | background |
| `#f4f4f5` | 27.6% | background |
| `#f5f5f7` | 11.5% | background |
| `#eef0f5` | 4.8% | background |
| `#0f0f12` | 3.9% | support |
| `#e07a4f` | 1.5% | accent/brand |
| `#fff4ef` | 0.6% | background |
| `#000000` | 0.3% | support |

Curated roles: `primary=#e07a4f` · `accent=#e07a4f` · `bg=#ffffff` · `surface=#f4f4f5` · `text=#5c5c62`

## Type
- Display: `Outfit`
- Body: `Plus Jakarta Sans`
- Size scale (px): 7, 9, 10, 11, 12, 13, 14, 16, 18, 21, 30, 38
- Radius (px): 8, 12, 14, 16, 50, 999

## Patterns detected (fact-based). 5/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What is SocialPlod? Which platforms does SocialPlod support? Can I customize posts for eac)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: Free plan; p3: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $10/mo, $19/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: name, email, password, password_confirmation)_

## Proof language (harvested strings → templates)
- `SAVE {N}%`. e.g. "SAVE 20%"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.