{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:09:53.339Z",
  "slug": "spotify-com-2026-07-09",
  "domain": "spotify.com",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 40,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 13,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 0,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 40,
        "band": "Thin",
        "stars": 2,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 13,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 0,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 2,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 3,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 3,
        "evidence": [
          "home: FAQ/accordion",
          "p2: FAQ/accordion",
          "p3: FAQ/accordion"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 3,
        "evidence": [
          "home: free trial / no credit card",
          "p2: free trial / no credit card",
          "p3: free trial / no credit card"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": true,
        "count": 3,
        "evidence": [
          "home: proof in first viewport",
          "p2: proof in first viewport",
          "p3: proof in first viewport"
        ]
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#27856a",
        "accent": "#27856a",
        "bg": "#ffffff",
        "surface": "#ffffff",
        "text": "#ffffff"
      },
      "font": {
        "display": "SpotifyMixUI",
        "body": "SpotifyMixUI"
      },
      "radius_scale": [
        2,
        4,
        6,
        8,
        16,
        50
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://open.spotify.com/",
      "reached": true,
      "copy": {
        "title": "Spotify - Web Player: Music for everyone",
        "hero_copy": "Your Library | Home | Trending songs",
        "h1": [
          "Your Library",
          "Home",
          "Choose a language"
        ],
        "h2": [
          "Trending songs",
          "Popular artists",
          "Popular albums and singles",
          "Tailored Advertising Opt-out"
        ],
        "ctas": [
          "Premium",
          "Support",
          "Download",
          "Install App",
          "Sign up",
          "Log in",
          "Create playlist",
          "Browse podcasts",
          "English",
          "Sign up free"
        ],
        "prices": [],
        "form_fields": 4
      },
      "proof": [],
      "tactics": [
        "faq_accordion",
        "no_credit_card"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Download",
      "url": "https://open.spotify.com/download",
      "reached": true,
      "copy": {
        "title": "Spotify – Download for Desktop",
        "hero_copy": "Your Library | Download Spotify for Mac | Choose a language",
        "h1": [
          "Your Library",
          "Choose a language"
        ],
        "h2": [
          "Download Spotify for Mac",
          "Tailored Advertising Opt-out"
        ],
        "ctas": [
          "Premium",
          "Support",
          "Download",
          "Install App",
          "Sign up",
          "Log in",
          "Create playlist",
          "Browse podcasts",
          "English",
          "Sign up free",
          "Download the free app"
        ],
        "prices": [],
        "form_fields": 4
      },
      "proof": [],
      "tactics": [
        "faq_accordion",
        "no_credit_card"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Podcasts Web",
      "url": "https://open.spotify.com/genre/0JQ5DArNBzkmxXHCqFLx2J",
      "reached": true,
      "copy": {
        "title": "Spotify – Podcasts",
        "hero_copy": "Your Library | Podcasts | Episodes You Won't Want to Miss",
        "h1": [
          "Your Library",
          "Podcasts",
          "Choose a language"
        ],
        "h2": [
          "Episodes You Won't Want to Miss",
          "New Show Releases",
          "Own Your Career",
          "Categories",
          "Tailored Advertising Opt-out"
        ],
        "ctas": [
          "Premium",
          "Support",
          "Download",
          "Install App",
          "Sign up",
          "Log in",
          "Create playlist",
          "Browse podcasts",
          "Your Privacy Choices",
          "English",
          "Sign up free",
          "See all categories"
        ],
        "prices": [],
        "form_fields": 4
      },
      "proof": [],
      "tactics": [
        "faq_accordion",
        "no_credit_card"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/03-p3/hero.png",
        "full": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/03-p3/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/03-p3/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/spotify-com-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of spotify.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Download → Podcasts Web\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#121212` | 48.8% | support |\n| `#000000` | 35.9% | support |\n| `#333333` | 4.3% | support |\n| `#27856a` | 2.5% | support |\n| `#1f1f1f` | 2.3% | support |\n| `#535353` | 2.1% | support |\n| `#1ed760` | 0.7% | accent/brand |\n| `#ffffff` | 0.4% | background |\n\nCurated roles: `primary=#27856a` · `accent=#27856a` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`\n\n## Type\n- Display: `SpotifyMixUI`\n- Body: `SpotifyMixUI`\n- Size scale (px): 11, 12, 14, 16, 24\n- Radius (px): 2, 4, 6, 8, 16, 50\n\n## Patterns detected (fact-based) — 3/9\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion; p3: FAQ/accordion)_\n- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport; p2: proof in first viewport; p3: proof in first viewport)_\n- **Free trial / freemium** — A free trial, free tier, or \"no credit card\" entry offer. _(home: free trial / no credit card; p2: free trial / no credit card; p3: free trial / no credit card)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/spotify-com-2026-07-09/bundle",
    "html": "https://uxxray.com/t/spotify-com-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/spotify-com-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/spotify-com-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/spotify-com-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/spotify-com-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/spotify-com-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 40,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://open.spotify.com/",
          "reached": true,
          "copy": {
            "title": "Spotify - Web Player: Music for everyone",
            "hero_copy": "Your Library | Home | Trending songs",
            "h1": [
              "Your Library",
              "Home",
              "Choose a language"
            ],
            "h2": [
              "Trending songs",
              "Popular artists",
              "Popular albums and singles",
              "Tailored Advertising Opt-out"
            ],
            "ctas": [
              "Premium",
              "Support",
              "Download",
              "Install App",
              "Sign up",
              "Log in",
              "Create playlist",
              "Browse podcasts",
              "English",
              "Sign up free"
            ],
            "prices": [],
            "form_fields": 4
          },
          "proof": [],
          "tactics": [
            "faq_accordion",
            "no_credit_card"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Download",
          "url": "https://open.spotify.com/download",
          "reached": true,
          "copy": {
            "title": "Spotify – Download for Desktop",
            "hero_copy": "Your Library | Download Spotify for Mac | Choose a language",
            "h1": [
              "Your Library",
              "Choose a language"
            ],
            "h2": [
              "Download Spotify for Mac",
              "Tailored Advertising Opt-out"
            ],
            "ctas": [
              "Premium",
              "Support",
              "Download",
              "Install App",
              "Sign up",
              "Log in",
              "Create playlist",
              "Browse podcasts",
              "English",
              "Sign up free",
              "Download the free app"
            ],
            "prices": [],
            "form_fields": 4
          },
          "proof": [],
          "tactics": [
            "faq_accordion",
            "no_credit_card"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Podcasts Web",
          "url": "https://open.spotify.com/genre/0JQ5DArNBzkmxXHCqFLx2J",
          "reached": true,
          "copy": {
            "title": "Spotify – Podcasts",
            "hero_copy": "Your Library | Podcasts | Episodes You Won't Want to Miss",
            "h1": [
              "Your Library",
              "Podcasts",
              "Choose a language"
            ],
            "h2": [
              "Episodes You Won't Want to Miss",
              "New Show Releases",
              "Own Your Career",
              "Categories",
              "Tailored Advertising Opt-out"
            ],
            "ctas": [
              "Premium",
              "Support",
              "Download",
              "Install App",
              "Sign up",
              "Log in",
              "Create playlist",
              "Browse podcasts",
              "Your Privacy Choices",
              "English",
              "Sign up free",
              "See all categories"
            ],
            "prices": [],
            "form_fields": 4
          },
          "proof": [],
          "tactics": [
            "faq_accordion",
            "no_credit_card"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/03-p3/hero.png",
            "full": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/03-p3/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/spotify.com/2026-07-09/desktop/03-p3/crops/primary_cta.png"
            }
          ]
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 30,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://open.spotify.com/",
          "reached": true,
          "copy": {
            "title": "Spotify - Web Player: Music for everyone",
            "hero_copy": "Trending songs | Popular artists | Popular albums and singles",
            "h1": [],
            "h2": [
              "Trending songs",
              "Popular artists",
              "Popular albums and singles",
              "Popular radio",
              "Featured Charts",
              "Tailored Advertising Opt-out"
            ],
            "ctas": [
              "Open App",
              "Your Privacy Choices",
              "English",
              "Premium"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "review_wall",
            "faq_accordion"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/spotify.com/2026-07-09/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/spotify.com/2026-07-09/mobile/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Download",
          "url": "https://open.spotify.com/download",
          "reached": true,
          "copy": {
            "title": "Spotify – Mobile Web Player",
            "hero_copy": "Get the Spotify app | Tailored Advertising Opt-out",
            "h1": [
              "Get the Spotify app"
            ],
            "h2": [
              "Tailored Advertising Opt-out"
            ],
            "ctas": [
              "Open App",
              "Get the app",
              "Premium"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "review_wall",
            "faq_accordion"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/spotify.com/2026-07-09/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/spotify.com/2026-07-09/mobile/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/spotify.com/2026-07-09/mobile/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Podcasts Web",
          "url": "https://open.spotify.com/genre/0JQ5DArNBzkmxXHCqFLx2J",
          "reached": true,
          "copy": {
            "title": "Podcasts | Spotify",
            "hero_copy": "Podcasts | Episodes You Won't Want to Miss | New Show Releases",
            "h1": [
              "Podcasts"
            ],
            "h2": [
              "Episodes You Won't Want to Miss",
              "New Show Releases",
              "Own Your Career",
              "Categories",
              "Tailored Advertising Opt-out"
            ],
            "ctas": [
              "Open App",
              "See all categories",
              "Premium"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "review_wall",
            "faq_accordion"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/spotify.com/2026-07-09/mobile/03-p3/hero.png",
            "full": "https://uxxray.com/reports/spotify.com/2026-07-09/mobile/03-p3/full.png"
          },
          "crops": []
        }
      ]
    }
  }
}