{
  "schema_version": "1.0",
  "generated_at": "2026-07-11T00:02:59.819Z",
  "slug": "supabase",
  "domain": "supabase.com",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 95,
    "band": "Excellent",
    "stars": 5,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 17,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 11,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 95,
        "band": "Excellent",
        "stars": 5,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 17,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 11,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 8,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 8,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: comparison grid: 13 rows"
        ]
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 3,
        "evidence": [
          "home: Request a demo",
          "p2: Request a demo",
          "p3: Documentation"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: Frequently asked questions"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: Start for free",
          "p2: Start for Free"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": true,
        "count": 1,
        "evidence": [
          "p3: email, password"
        ]
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: free, $0/mo, $25/mo, $10/mo"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: trusted by",
          "p2: logos: Compute addon grid, Compute addon grid, Compute addon grid, Compute addon grid, Com"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: 200,000 users"
        ]
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#3fcf8e",
        "accent": "#3fcf8e",
        "bg": "#a9f1ca",
        "surface": "#ffffff",
        "text": "#ffffff"
      },
      "font": {
        "display": "Manrope",
        "body": "Inter"
      },
      "radius_scale": [
        4,
        6,
        8,
        11,
        12,
        16
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://supabase.com/",
      "reached": true,
      "copy": {
        "title": "Supabase | The Open Source Firebase Alternative",
        "hero_copy": "Build in a weekend Scale to millions | Postgres Database | Authentication",
        "h1": [
          "Build in a weekend Scale to millions"
        ],
        "h2": [
          "Postgres Database",
          "Authentication",
          "Edge Functions",
          "Storage",
          "Realtime",
          "Vector",
          "Data APIs",
          "Open source from day one"
        ],
        "ctas": [
          "Product",
          "Developers",
          "Solutions",
          "Sign in",
          "Request a demo",
          "Table Editor",
          "SQL Editor",
          "RLS Policies",
          "Join us on Discord",
          "View on GitHub",
          "Subscribe",
          "Privacy Settings"
        ],
        "prices": [],
        "form_fields": 1
      },
      "proof": [],
      "tactics": [
        "free_trial",
        "social_proof_logos",
        "usage_proof",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Pricing",
      "url": "https://supabase.com/pricing",
      "reached": true,
      "copy": {
        "title": "Pricing & Fees | Supabase",
        "hero_copy": "Predictable pricing, designed to scale | How compute pricing works | Advanced disk configurations",
        "h1": [
          "Predictable pricing, designed to scale"
        ],
        "h2": [
          "How compute pricing works",
          "Advanced disk configurations",
          "Fine-tune your project",
          "Free",
          "Frequently asked questions",
          "Build in a weekend, scale to millions",
          "Footer"
        ],
        "ctas": [
          "Product",
          "Developers",
          "Solutions",
          "Sign in",
          "Contact Us",
          "Compare Plans",
          "Learn how billing works",
          "Pro",
          "Team",
          "Add Project",
          "Learn about Compute add-ons",
          "Expand Pricing breakdown"
        ],
        "prices": [
          "$0",
          "$25",
          "$10",
          "$0.00",
          "$0.12",
          "$0.09",
          "$0.03",
          "$0.02",
          "$60",
          "$599",
          "$15",
          "$110",
          "$210",
          "$410",
          "$960",
          "$1,870",
          "$2,800",
          "$3,730",
          "$0.19",
          "$0.11",
          "$100",
          "$0.01",
          "$39",
          "$3.00",
          "$0.60"
        ],
        "form_fields": 1
      },
      "proof": [],
      "tactics": [
        "sticky_cta",
        "comparison_table",
        "faq_accordion",
        "free_trial",
        "social_proof_logos",
        "pricing_tiers",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Sign Up",
      "url": "https://supabase.com/dashboard/sign-up",
      "reached": true,
      "copy": {
        "title": "Supabase",
        "hero_copy": "Get started | Create a new account",
        "h1": [
          "Get started"
        ],
        "h2": [
          "Create a new account"
        ],
        "ctas": [
          "Documentation",
          "Continue with GitHub",
          "Sign up"
        ],
        "prices": [],
        "form_fields": 2
      },
      "proof": [],
      "tactics": [
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/03-p3/hero.png",
        "full": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/03-p3/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/03-p3/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/supabase/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Funnel Teardown — supabase.com\n\n> An evidence-based read of supabase.com's live conversion funnel, captured 2026-07-10.\n> Every claim is measured from the page; each detected tactic carries the exact\n> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this\n> to understand WHY this funnel converts (or leaks) — the persuasion principles it\n> uses and the ones it's missing. It is a report to learn from, not a template to clone.\n\n**Funnel type:** saas\n**Evidence Coverage Score:** 95/100 (Excellent)\n**Path captured:** Homepage / Lander → Pricing → Sign Up\n\n## Scorecard — where the points come from\n| Category | Earned |\n|----------|-------:|\n| Offer clarity | 8 / 8 |\n| Action path | 17 / 20 |\n| Trust & proof | 11 / 11 |\n| Friction reduction | 10 / 10 |\n| Value reinforcement | 10 / 10 |\n| Risk reversal & urgency | 0 / 0 |\n\n## What's working — tactics in play, with proof\nEach is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.\n- **Us-vs-them comparison** — A comparison table framing the brand against alternatives.  \n  _Proof:_ `p2: comparison grid: 13 rows`\n- **FAQ / objection handling** — An accordion / FAQ block answering objections.  \n  _Proof:_ `p2: Frequently asked questions`\n- **Free trial / freemium** — A free trial, free tier, or \"no credit card\" entry offer.  \n  _Proof:_ `home: Start for free`, `p2: Start for Free`\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim.  \n  _Proof:_ `home: trusted by`, `p2: logos: Compute addon grid, Compute addon grid, Compute addon grid, Compute addon grid, Com`\n- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product.  \n  _Proof:_ `home: 200,000 users`\n- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing.  \n  _Proof:_ `p2: free, $0/mo, $25/mo, $10/mo`\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point.  \n  _Proof:_ `home: Request a demo`, `p2: Request a demo`, `p3: Documentation`\n- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout.  \n  _Proof:_ `p3: email, password`\n\n## What's missing — gaps for a saas funnel\nConversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:\n- **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step.\n\n## Proof language observed\nThe exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:\n- _(none extracted)_\n\n## Measured design signals (facts, not a style to copy)\n- Palette, area-weighted from live CSS:\n\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#72e3ad` | 79.5% | accent/brand |\n| `#000000` | 11.7% | support |\n| `#3fcf8e` | 4.6% | accent/brand |\n| `#a9f1ca` | 1.9% | background |\n| `#8e4ec6` | 1.3% | accent/brand |\n| `#be93e4` | 0.6% | support |\n| `#0070f3` | 0.3% | accent/brand |\n| `#ffffff` | 0.1% | background |\n\n- Type: display `Manrope`, body `Inter` · size scale (px): 12, 13, 14, 15, 16, 22, 34, 46 · radius (px): 4, 6, 8, 11, 12, 16\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n---\n_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/supabase/bundle",
    "html": "https://uxxray.com/ux-report/supabase",
    "brief": "https://api.uxxray.com/api/v1/teardown/supabase/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/supabase/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/supabase/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/supabase/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/supabase/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 95,
        "band": "Excellent",
        "stars": 5
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://supabase.com/",
          "reached": true,
          "copy": {
            "title": "Supabase | The Open Source Firebase Alternative",
            "hero_copy": "Build in a weekend Scale to millions | Postgres Database | Authentication",
            "h1": [
              "Build in a weekend Scale to millions"
            ],
            "h2": [
              "Postgres Database",
              "Authentication",
              "Edge Functions",
              "Storage",
              "Realtime",
              "Vector",
              "Data APIs",
              "Open source from day one"
            ],
            "ctas": [
              "Product",
              "Developers",
              "Solutions",
              "Sign in",
              "Request a demo",
              "Table Editor",
              "SQL Editor",
              "RLS Policies",
              "Join us on Discord",
              "View on GitHub",
              "Subscribe",
              "Privacy Settings"
            ],
            "prices": [],
            "form_fields": 1
          },
          "proof": [],
          "tactics": [
            "free_trial",
            "social_proof_logos",
            "usage_proof",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://supabase.com/pricing",
          "reached": true,
          "copy": {
            "title": "Pricing & Fees | Supabase",
            "hero_copy": "Predictable pricing, designed to scale | How compute pricing works | Advanced disk configurations",
            "h1": [
              "Predictable pricing, designed to scale"
            ],
            "h2": [
              "How compute pricing works",
              "Advanced disk configurations",
              "Fine-tune your project",
              "Free",
              "Frequently asked questions",
              "Build in a weekend, scale to millions",
              "Footer"
            ],
            "ctas": [
              "Product",
              "Developers",
              "Solutions",
              "Sign in",
              "Contact Us",
              "Compare Plans",
              "Learn how billing works",
              "Pro",
              "Team",
              "Add Project",
              "Learn about Compute add-ons",
              "Expand Pricing breakdown"
            ],
            "prices": [
              "$0",
              "$25",
              "$10",
              "$0.00",
              "$0.12",
              "$0.09",
              "$0.03",
              "$0.02",
              "$60",
              "$599",
              "$15",
              "$110",
              "$210",
              "$410",
              "$960",
              "$1,870",
              "$2,800",
              "$3,730",
              "$0.19",
              "$0.11",
              "$100",
              "$0.01",
              "$39",
              "$3.00",
              "$0.60"
            ],
            "form_fields": 1
          },
          "proof": [],
          "tactics": [
            "sticky_cta",
            "comparison_table",
            "faq_accordion",
            "free_trial",
            "social_proof_logos",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Sign Up",
          "url": "https://supabase.com/dashboard/sign-up",
          "reached": true,
          "copy": {
            "title": "Supabase",
            "hero_copy": "Get started | Create a new account",
            "h1": [
              "Get started"
            ],
            "h2": [
              "Create a new account"
            ],
            "ctas": [
              "Documentation",
              "Continue with GitHub",
              "Sign up"
            ],
            "prices": [],
            "form_fields": 2
          },
          "proof": [],
          "tactics": [
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/03-p3/hero.png",
            "full": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/03-p3/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/supabase.com/2026-07-10/desktop/03-p3/crops/primary_cta.png"
            }
          ]
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 95,
        "band": "Excellent",
        "stars": 5
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://supabase.com/",
          "reached": true,
          "copy": {
            "title": "Supabase | The Open Source Firebase Alternative",
            "hero_copy": "Build in a weekend Scale to millions | Postgres Database | Authentication",
            "h1": [
              "Build in a weekend Scale to millions"
            ],
            "h2": [
              "Postgres Database",
              "Authentication",
              "Edge Functions",
              "Storage",
              "Realtime",
              "Vector",
              "Data APIs",
              "Open source from day one"
            ],
            "ctas": [
              "Open main menu",
              "Request a demo",
              "Table Editor",
              "SQL Editor",
              "RLS Policies",
              "Join us on Discord",
              "View on GitHub",
              "Subscribe",
              "Privacy Settings",
              "Toggle theme",
              "Start your project"
            ],
            "prices": [],
            "form_fields": 1
          },
          "proof": [],
          "tactics": [
            "free_trial",
            "social_proof_logos",
            "usage_proof",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/supabase.com/2026-07-10/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/supabase.com/2026-07-10/mobile/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/supabase.com/2026-07-10/mobile/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://supabase.com/pricing",
          "reached": true,
          "copy": {
            "title": "Pricing & Fees | Supabase",
            "hero_copy": "Predictable pricing, designed to scale | How compute pricing works | Advanced disk configurations",
            "h1": [
              "Predictable pricing, designed to scale"
            ],
            "h2": [
              "How compute pricing works",
              "Advanced disk configurations",
              "Fine-tune your project",
              "FREE",
              "Frequently asked questions",
              "Build in a weekend, scale to millions",
              "Footer"
            ],
            "ctas": [
              "Open main menu",
              "Contact Us",
              "Compare Plans",
              "Learn how billing works",
              "Pro",
              "Team",
              "Add Project",
              "Learn about Compute add-ons",
              "Expand Pricing breakdown",
              "Learn about advanced disk config",
              "on",
              "Learn about Cost Control"
            ],
            "prices": [
              "$0",
              "$25",
              "$10",
              "$0.00",
              "$0.12",
              "$0.09",
              "$0.03",
              "$0.02",
              "$60",
              "$599",
              "$15",
              "$110",
              "$210",
              "$410",
              "$960",
              "$1,870",
              "$2,800",
              "$3,730",
              "$0.19",
              "$0.11",
              "$100"
            ],
            "form_fields": 1
          },
          "proof": [],
          "tactics": [
            "comparison_table",
            "faq_accordion",
            "free_trial",
            "social_proof_logos",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/supabase.com/2026-07-10/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/supabase.com/2026-07-10/mobile/02-p2/full.png"
          },
          "crops": []
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Sign Up",
          "url": "https://supabase.com/dashboard/sign-up",
          "reached": true,
          "copy": {
            "title": "Supabase",
            "hero_copy": "Get started | Create a new account",
            "h1": [
              "Get started"
            ],
            "h2": [
              "Create a new account"
            ],
            "ctas": [
              "Continue with GitHub",
              "Sign up"
            ],
            "prices": [],
            "form_fields": 2
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/supabase.com/2026-07-10/mobile/03-p3/hero.png",
            "full": "https://uxxray.com/reports/supabase.com/2026-07-10/mobile/03-p3/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/supabase.com/2026-07-10/mobile/03-p3/crops/primary_cta.png"
            }
          ]
        }
      ]
    }
  }
}