# Agent Brief. build in the style of tallymsg.app

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 83.5% | background |
| `#f8fafc` | 8.8% | background |
| `#0f172a` | 2.4% | support |
| `#1c1c1e` | 2.3% | support |
| `#f2f2f7` | 1% | background |
| `#e5ddd5` | 0.8% | background |
| `#235d82` | 0.4% | support |
| `#eff8ff` | 0.3% | background |

Curated roles: `primary=#0f172a` · `accent=#0f172a` · `bg=#ffffff` · `surface=#f8fafc` · `text=#235d82`

## Type
- Display: `__Sora_ce197d`
- Body: `__DM_Sans_0d7163`
- Size scale (px): 5, 6, 7, 8, 9, 11, 12, 14, 15, 16, 18, 48
- Radius (px): 6, 14, 18, 22, 44, 33554400

## Patterns detected (fact-based). 4/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Is TallyMsg free to use?; pricing: Frequently asked questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: free plan)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $9.99/mo, $19.99/mo; pricing: free, $9.99/mo, $19.99/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: text, text, email, tel)_

## Proof language (harvested strings → templates)
- `SAVE {N}%`. e.g. "SAVE 17%"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.