# Agent Brief. build in the style of target.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → C → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 26.1% | background |
| `#faf0e6` | 14.9% | background |
| `#f1e0cb` | 11.6% | background |
| `#f7f7f7` | 7.5% | background |
| `#344e5b` | 6.7% | support |
| `#333333` | 4.2% | support |
| `#f5f5f7` | 3.9% | background |
| `#f9f8f0` | 3.9% | background |

Curated roles: `primary=#ad1919` · `accent=#ad1919` · `bg=#ffffff` · `surface=#faf0e6` · `text=#333333`

## Type
- Display: `Helvetica for Target`
- Body: `Helvetica for Target`
- Size scale (px): 10, 12, 13, 14, 16, 19, 20, 21, 23, 29, 38, 56
- Radius (px): 8, 12, 50, 999, 9999

## Patterns detected (fact-based). 2/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 25% off)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping; cart: Free shipping)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "25% off"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.