# Agent Brief. build in the style of thecalcoloiva.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-23). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 79.5% | background |
| `#fafafb` | 12.5% | background |
| `#118141` | 4% | accent/brand |
| `#f7f7f5` | 1.2% | background |
| `#edf2f7` | 0.9% | background |
| `#e7f6ee` | 0.7% | background |
| `#1e73be` | 0.4% | accent/brand |
| `#f9f9f9` | 0.4% | background |

Curated roles: `primary=#118141` · `accent=#118141` · `bg=#ffffff` · `surface=#fafafb` · `text=#2d3748`

## Type
- Display: `-apple-system`
- Body: `-apple-system`
- Size scale (px): 9, 11, 12, 13, 14, 15, 17, 18, 20, 22, 24, 28
- Radius (px): 6, 8, 9, 10, 50, 999

## Patterns detected (fact-based). 2/5
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison grid: 5 rows)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.