{
  "schema_version": "1.0",
  "generated_at": "2026-07-18T02:21:31.015Z",
  "slug": "thescholium",
  "domain": "thescholium.com",
  "funnel_type": "saas",
  "crawler": null,
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 20,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 6,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 231,
    "beats_pct": 28,
    "cohort": {
      "type": "saas",
      "n": 151,
      "beats_pct": 13
    }
  },
  "devices_available": [
    "desktop"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": null,
      "score": 20,
      "band": "Sparse",
      "funnel_depth": 2,
      "captured_at": "2026-07-16",
      "crawler": null
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 20,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 6,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 1,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 2,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": true,
        "count": 1,
        "evidence": [
          "signup: search, email, password, password"
        ]
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: logos: Lang. Hub screenshot, Poetry Notes screenshot, Recall Master screenshot, Past Paper"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#db7706",
        "accent": "#db7706",
        "bg": "#ffffff",
        "surface": "#fafafa",
        "text": "#0f0f0f"
      },
      "font": {
        "display": "IBM Plex Sans Variable",
        "body": "IBM Plex Sans Variable",
        "families": [
          {
            "family": "IBM Plex Sans Variable",
            "chars": 2734
          }
        ]
      },
      "type_scale": [
        10,
        12,
        14,
        15,
        16,
        18,
        20,
        24,
        26,
        40,
        52,
        88
      ],
      "weights": [
        400,
        500,
        600,
        700
      ],
      "base_size": 19,
      "min_size": 10,
      "radius_scale": [
        4,
        10,
        9999
      ],
      "palette": [
        {
          "hex": "#ffffff",
          "usage_pct": 70.7,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#5048e5",
          "usage_pct": 18,
          "lum": 0.33,
          "chroma": 0.62
        },
        {
          "hex": "#db7706",
          "usage_pct": 11.1,
          "lum": 0.52,
          "chroma": 0.84
        },
        {
          "hex": "#fafafa",
          "usage_pct": 0.2,
          "lum": 0.98,
          "chroma": 0
        }
      ]
    }
  },
  "proof_language": [],
  "ux": {
    "summary": {
      "flags": 2,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 6
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "93% of measurable text passes WCAG AA. 4+ runs fail.",
        "evidence": "worst: “No login required” at 3.02:1 (12px, #db7706 on #fafafa). needs 4.5:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 10px (base ~18px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "1 paragraph runs past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 5 content images carry alt text."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 119,
        "pass_aa": 111,
        "fail_aa": 8,
        "unknown": 0,
        "worst": [
          {
            "text": "No login required",
            "ratio": 3.02,
            "fg": "#db7706",
            "bg": "#fafafa",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "Try it free",
            "ratio": 3.16,
            "fg": "#db7706",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "Active recall, in passes",
            "ratio": 3.16,
            "fg": "#db7706",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 14
          },
          {
            "text": "Economics",
            "ratio": 3.16,
            "fg": "#db7706",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 10
          }
        ]
      },
      "typography": {
        "body_px": 18,
        "min_body_px": 10,
        "line_height": 1.63,
        "long_lines": 1,
        "distinct_sizes": 10
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 5,
        "img_missing_alt": 0,
        "controls_total": 5,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1,
          1
        ],
        "heading_skips": 0
      },
      "tap_targets": {
        "checked": 53,
        "small": 40,
        "sample": [
          {
            "label": "Switch to dark mode",
            "w": 36,
            "h": 36
          },
          {
            "label": "Switch to dark mode",
            "w": 36,
            "h": 36
          },
          {
            "label": "Login",
            "w": 66,
            "h": 36
          },
          {
            "label": "Login",
            "w": 66,
            "h": 36
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://www.thescholium.com/",
      "reached": true,
      "copy": {
        "title": "Scholium · Folio of learning tools",
        "meta_description": "Scholium, a suite of focused learning tools for vocabulary, active recall, poetry annotation, and exam practice.",
        "hero_copy": "Learn deeper. Remember longer. | Choose your subject. | The Scholium suite.",
        "h1": [
          "Learn deeper. Remember longer."
        ],
        "h2": [
          "Choose your subject.",
          "The Scholium suite.",
          "Why Scholium?",
          "Study with intent."
        ],
        "h3": [
          "Lang. Hub",
          "Poetry Notes",
          "Recall Master",
          "Past Papers",
          "Mock Space",
          "One account, every tool",
          "Built on memory science",
          "No feeds. No streaks."
        ],
        "ctas": [
          "Study tools",
          "Explore the tools",
          "I'm a student",
          "I'm a teacher",
          "I'm a parent",
          "Accounting",
          "Add. Mathematics",
          "Biology",
          "BS",
          "Chemistry",
          "CS",
          "Economics"
        ],
        "prices": [],
        "form_fields": 1,
        "form_field_names": [
          "search"
        ]
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": true,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logos: Lang. Hub screenshot, Poetry Notes screenshot, Recall Master screenshot, Past Paper",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 8,
        "contrast_unknown": 0,
        "aa_pass_pct": 93,
        "min_body_px": 10,
        "small_taps": 34,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/01-home/crops/primary_cta.png"
        },
        {
          "region": "section-nav",
          "label": "nav",
          "url": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/01-home/crops/section-nav.png"
        },
        {
          "region": "section-hero",
          "label": "hero",
          "url": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/01-home/crops/section-hero.png"
        },
        {
          "region": "section-content",
          "label": "content",
          "url": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/01-home/crops/section-content.png"
        },
        {
          "region": "section-footer",
          "label": "footer",
          "url": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/01-home/crops/section-footer.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "signup",
      "label": "Signup",
      "url": "https://www.thescholium.com/signup",
      "reached": true,
      "copy": {
        "title": "Scholium · Folio of learning tools",
        "meta_description": "Scholium, a suite of focused learning tools for vocabulary, active recall, poetry annotation, and exam practice.",
        "hero_copy": "Create your Scholium account",
        "h1": [
          "Create your Scholium account"
        ],
        "h2": [],
        "h3": [],
        "ctas": [
          "Study tools",
          "Create account →",
          "← Back to sign in",
          "Join now"
        ],
        "prices": [],
        "form_fields": 4,
        "form_field_names": [
          "search",
          "email",
          "password",
          "password"
        ]
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 0,
        "aa_pass_pct": 100,
        "min_body_px": 12,
        "small_taps": 6,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/02-signup/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/02-signup/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/thescholium/screenshot/02-signup/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": null,
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of thescholium.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-16). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Signup\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 70.7% | background |\n| `#5048e5` | 18% | accent/brand |\n| `#db7706` | 11.1% | accent/brand |\n| `#fafafa` | 0.2% | background |\n\nCurated roles: `primary=#db7706` · `accent=#db7706` · `bg=#ffffff` · `surface=#fafafa` · `text=#0f0f0f`\n\n## Type\n- Display: `IBM Plex Sans Variable`\n- Body: `IBM Plex Sans Variable`\n- Size scale (px): 10, 12, 14, 15, 16, 18, 20, 24, 26, 40, 52, 88\n- Radius (px): 4, 10, 9999\n\n## Patterns detected (fact-based). 2/9\n- **Trusted-by logo wall**. Customer/company logos or a \"trusted by / used by\" claim. _(home: logos: Lang. Hub screenshot, Poetry Notes screenshot, Recall Master screenshot, Past Paper)_\n- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: search, email, password, password)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 2 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:thescholium\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/thescholium/bundle",
    "html": "https://uxxray.com/ux-report/thescholium",
    "brief": "https://api.uxxray.com/api/v1/teardown/thescholium/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/thescholium/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/thescholium/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/thescholium/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/thescholium/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  }
}