{ "schema_version": "1.0", "generated_at": "2026-07-23T01:39:58.233Z", "slug": "thuma-co", "domain": "thuma.co", "funnel_type": "ecommerce", "crawler": { "name": "roentgen", "version": "1.4", "label": "Roentgen 1.4" }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 30, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 4, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 7, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 10 } ] }, "percentile": { "corpus_n": 306, "beats_pct": 37, "cohort": { "type": "ecommerce", "n": 74, "beats_pct": 39 } }, "devices_available": [ "desktop" ], "funnels": [ { "device": "desktop", "funnel_sig": "home>p2>p3", "score": 30, "band": "Sparse", "funnel_depth": 3, "captured_at": "2026-07-19", "crawler": "Roentgen 1.4" } ], "timeline": [ { "score": 30, "band": "Sparse", "date": "2026-07-19" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "ecommerce", "score": { "score": 30, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 4, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 7, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 10 } ] }, "funnel_depth": 3, "proof_points": 3, "proof_steps": 3, "components_present": 5, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 4, "tactics_total": 13, "checkout_reached": null }, "patterns": [ { "id": "anchor_discount", "label": "Anchor / strikethrough pricing", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "countdown_urgency", "label": "Countdown / urgency timer", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "express_checkout", "label": "Express wallets", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 1, "evidence": [ "p3: FAQs" ] }, { "id": "free_gift_stack", "label": "Stacked free gifts", "category": "incentive", "present": false, "count": 0, "evidence": [] }, { "id": "free_shipping_offer", "label": "Free shipping", "category": "offer", "present": true, "count": 3, "evidence": [ "home: FREE SHIPPING", "p2: FREE SHIPPING", "p3: Free shipping" ] }, { "id": "guarantee", "label": "Money-back guarantee", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "per_serving_anchor", "label": "Per-unit price anchor", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": true, "count": 1, "evidence": [ "p3: 4.9/5\n21k Reviews" ] }, { "id": "proof_saturation", "label": "Proof at every step", "category": "proof", "present": false, "count": 1, "evidence": [ "p3: 20,608 Reviews" ] }, { "id": "review_wall", "label": "On-page review wall", "category": "proof", "present": true, "count": 1, "evidence": [ "p3: 16 review elements" ] }, { "id": "subscription_default", "label": "Subscription / auto-ship", "category": "offer", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#e3e3e3", "accent": "#e3e3e3", "bg": "#e3e3e3", "surface": "#f2f2f2", "text": "#282829" }, "font": { "display": "Yrsa", "body": "Saira", "families": [ { "family": "Saira", "chars": 2196 }, { "family": "Yrsa", "chars": 142 } ] }, "type_scale": [ 12, 13, 15, 19, 25, 62 ], "weights": [ 400, 500 ], "base_size": 15, "min_size": 12, "radius_scale": [ 5, 9999 ], "palette": [ { "hex": "#e3e3e3", "usage_pct": 85.7, "lum": 0.89, "chroma": 0 }, { "hex": "#f2f2f2", "usage_pct": 13.5, "lum": 0.95, "chroma": 0 }, { "hex": "#282829", "usage_pct": 0.6, "lum": 0.16, "chroma": 0 }, { "hex": "#ffffff", "usage_pct": 0.2, "lum": 1, "chroma": 0 } ] } }, "proof_language": [ { "type": "free_shipping", "template": "Free shipping", "examples": [ "Free shipping" ] }, { "type": "review_count", "template": "{N} Reviews", "examples": [ "20,608 Reviews" ] }, { "type": "star_rating", "template": "{X}/5", "examples": [ "4.9/5" ] } ], "ux": { "summary": { "flags": 2, "unknown": 0, "posture": "Minor", "checks_total": 8 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "good", "fact": "95% of measurable text passes WCAG AA." }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present." }, { "group": "type", "label": "Body text size", "verdict": "needs_work", "fact": "Smallest body text is 12px (base ~13px). below the ~16px readable floor.", "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only." }, { "group": "type", "label": "Line length", "verdict": "note", "fact": "11 paragraphs run past ~95 characters per line.", "fix": "Cap measure at ~60-75ch for comfortable reading." }, { "group": "a11y", "label": "Language declared", "verdict": "good", "fact": "html[lang] is set for screen readers." }, { "group": "a11y", "label": "Image alt text", "verdict": "good", "fact": "All 327 content images carry alt text." }, { "group": "a11y", "label": "Named controls", "verdict": "needs_work", "fact": "3 buttons/links have no accessible name (icon-only, no aria-label).", "fix": "Add aria-label to icon-only buttons and links." }, { "group": "a11y", "label": "Link text", "verdict": "note", "fact": "3 links use generic text (“click here” / “learn more”).", "fix": "Make link text describe its destination out of context." } ], "signals": { "contrast": { "sampled": 800, "pass_aa": 760, "fail_aa": 40, "unknown": 0, "worst": [ { "text": "Bedroom", "ratio": 1, "fg": "#ffffff", "bg": "#ffffff", "need": 4.5, "px": 13 }, { "text": "Living Room", "ratio": 1, "fg": "#ffffff", "bg": "#ffffff", "need": 4.5, "px": 13 }, { "text": "Bedding & Bath", "ratio": 1, "fg": "#ffffff", "bg": "#ffffff", "need": 4.5, "px": 13 }, { "text": "Rugs & Decor", "ratio": 1, "fg": "#ffffff", "bg": "#ffffff", "need": 4.5, "px": 13 } ] }, "typography": { "body_px": 13, "min_body_px": 12, "line_height": 1.4, "long_lines": 11, "distinct_sizes": 4 }, "a11y": { "lang": true, "viewport": true, "img_total": 327, "img_missing_alt": 0, "controls_total": 8, "controls_unlabeled": 0, "controls_placeholder_only": 0, "controls_unnamed": 3, "generic_links": 3, "h1_home": 1, "h1_counts": [ 1, 1, 1 ], "heading_skips": 1 }, "tap_targets": { "checked": 865, "small": 707, "sample": [ { "label": "Bedroom", "w": 54, "h": 18 }, { "label": "Bedroom", "w": 54, "h": 18 }, { "label": "Bedroom", "w": 54, "h": 18 }, { "label": "Go to home page", "w": 80, "h": 16 } ] }, "layout": { "h_overflow": false, "overflow_px": 0 }, "viewport_w": 1440 } }, "playbooks": [], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.thuma.co/", "reached": true, "copy": { "title": "Thuma | High Quality Furniture for Modern Living", "meta_description": "Discover timeless home essentials designed to simplify and enrich life at home. Crafted from premium, sustainable materials and made to last a lifetime.", "hero_copy": "Best in bedroom. | Take a seat. | Explore the Collection", "h1": [ "Best in bedroom." ], "h2": [ "Take a seat.", "Explore the Collection", "Designed for versatility.", "Modular dressers.", "Taller. Softer. Even more Essential.", "Get glowing.", "Under cover(s).", "Visit us." ], "h3": [ "FREE SHIPPING", "LIFETIME WARRANTY", "MINDFUL DESIGN", "CONCIERGE SERVICES", "Your Privacy", "Strictly Necessary Cookies", "Share my Data with 3rd Parties", "Advertising Cookies" ], "ctas": [ "Bedroom", "Living Room", "Bedding & Bath", "Rugs & Decor", "Best Sellers", "Brand", "Locations", "Sale", "Search", "Show currency picker menu. The current currency is USD. USD", "Cart (0)", "Take a seat. SHOP SOFAS & SECTIONALS SHOP LIVING ROOM" ], "prices": [ "$1,000", "$100", "$1000" ], "form_fields": 1, "form_field_names": [ "email" ], "video": { "count": 3, "native": 3, "providers": [] } }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "free_shipping", "social_proof_logos" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": null, "trust_badges": null, "press_logos": null, "per_unit_price": null, "free_shipping": "FREE SHIPPING", "free_trial": null, "no_credit_card": null, "social_proof_logos": "used by", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 34, "contrast_unknown": 0, "aa_pass_pct": 70, "min_body_px": 12, "small_taps": 92, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/thuma-co/screenshot/01-home/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/thuma-co/screenshot/01-home/full.png" }, "crops": [] }, { "n": 2, "id": "p2", "label": "Collections", "url": "https://www.thuma.co/collections/all-beds-and-mattresses", "reached": true, "copy": { "title": "Shop Bed Frames & Mattresses", "meta_description": "Shop Thuma's full line of bed frames and mattresses. Classic, Essential, Signature, and Daybed styles. Upcycled wood, tool-free setup, lifetime warranty.", "hero_copy": "Beds | Explore the Bedroom | Do Not Sell My Personal Information", "h1": [ "Beds" ], "h2": [ "Explore the Bedroom", "Do Not Sell My Personal Information" ], "h3": [ "Classic Bed", "Classic Bed + Headboard", "Classic Bed + Headboard", "Classic Bed + Headboard", "Classic Bed + Headboard", "Classic Bed + Headboard + Cushion", "Classic Bed + Headboard + Cushion", "Classic Bed + Headboard + Cushion" ], "ctas": [ "Bedroom", "Living Room", "Bedding & Bath", "Rugs & Decor", "Best Sellers", "Brand", "Locations", "Sale", "Search", "Show currency picker menu. The current currency is USD. USD", "Cart (0)", "BACK TO TOP" ], "prices": [ "$1,000", "$100", "$1000", "$1,995", "$2,185", "$2,235", "$1,395", "$1,445", "$1,195", "$2,395", "$2,895", "$2,995", "$1,595", "$1,645", "$2,585", "$2,635", "$2,195", "$4,995", "$2,435", "$1,795", "$1,495", "$845", "$1,085", "$1,045", "$1,435" ], "form_fields": 1, "form_field_names": [ "email" ], "video": { "count": 3, "native": 3, "providers": [] } }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "free_shipping", "social_proof_logos" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": null, "trust_badges": null, "press_logos": null, "per_unit_price": null, "free_shipping": "FREE SHIPPING", "free_trial": null, "no_credit_card": null, "social_proof_logos": "used by", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 5, "contrast_unknown": 0, "aa_pass_pct": 99, "min_body_px": 12, "small_taps": 497, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/thuma-co/screenshot/02-p2/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/thuma-co/screenshot/02-p2/full.png" }, "crops": [] }, { "n": 3, "id": "p3", "label": "Products", "url": "https://www.thuma.co/products/classic-bed", "reached": true, "copy": { "title": "The Classic Bed - Modern Platform Bed Frame | Thuma", "meta_description": "Elevate your room with our Classic Bed, a modern platform bed frame. This japanese joinery bed frame exemplifies clean lines and sturdy, seamless design.", "hero_copy": "Classic Bed | ConfigurationPillowboard | FinishWalnut", "h1": [ "Classic Bed" ], "h2": [ "ConfigurationPillowboard", "FinishWalnut", "SizeQueen", "Configuration Pillowboard", "Finish Walnut", "Size Queen", "Product Overview", "Dimensions" ], "h3": [ "What are the dimensions of the Classic Bed Frame?", "How much space is under the Classic Bed?", "Is the Classic Bed compatible with adjustable bed bases?", "Do I need a box spring?", "Can I purchase the Classic Bed without the Pillowboard or the Classic Headboard?", "FREE SHIPPING", "LIFETIME WARRANTY", "MINDFUL DESIGN" ], "ctas": [ "Bedroom", "Living Room", "Bedding & Bath", "Rugs & Decor", "Best Sellers", "Brand", "Locations", "Sale", "Search", "Show currency picker menu. The current currency is USD. USD", "Cart (0)", "Configuration Pillowboard" ], "prices": [ "$1,000", "$100", "$1000", "$1,395", "$495", "$295", "$1,795" ], "form_fields": 6, "form_field_names": [ "quantity", "quantity", "quantity", "search", "select", "email" ], "video": { "count": 1, "native": 1, "providers": [] } }, "proof": [ { "type": "review_count", "text": "20,608 Reviews", "value": 20608 }, { "type": "star_rating", "text": "4.9/5", "value": 4.9 }, { "type": "free_shipping", "text": "Free shipping", "value": null } ], "proof_position": { "in_header": false, "above_fold": true, "above_fold_text": "4.9/5\n21k Reviews" }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "sticky_cta", "review_wall", "faq_accordion", "free_shipping", "social_proof_logos" ], "tactics_evidence": { "review_wall": "16 review elements", "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": "FAQs", "trust_badges": null, "press_logos": null, "per_unit_price": null, "free_shipping": "Free shipping", "free_trial": null, "no_credit_card": null, "social_proof_logos": "used by", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 1, "contrast_unknown": 0, "aa_pass_pct": 100, "min_body_px": 12, "small_taps": 118, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/thuma-co/screenshot/03-p3/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/thuma-co/screenshot/03-p3/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://api.uxxray.com/api/v1/teardown/thuma-co/screenshot/03-p3/crops/primary_cta.png" } ] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/thuma-co/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief. build in the style of thuma.co\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-19). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Collections → Products\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#e3e3e3` | 85.7% | background |\n| `#f2f2f2` | 13.5% | background |\n| `#282829` | 0.6% | support |\n| `#ffffff` | 0.2% | background |\n\nCurated roles: `primary=#e3e3e3` · `accent=#e3e3e3` · `bg=#e3e3e3` · `surface=#f2f2f2` · `text=#282829`\n\n## Type\n- Display: `Yrsa`\n- Body: `Saira`\n- Size scale (px): 12, 13, 15, 19, 25, 62\n- Radius (px): 5, 9999\n\n## Patterns detected (fact-based). 4/13\n- **On-page review wall**. An embedded wall of customer reviews. _(p3: 16 review elements)_\n- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: FREE SHIPPING; p2: FREE SHIPPING; p3: Free shipping)_\n- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: FAQs)_\n- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 4.9/5\n21k Reviews)_\n\n## Proof language (harvested strings → templates)\n- `Free shipping`. e.g. \"Free shipping\"\n- `{N} Reviews`. e.g. \"20,608 Reviews\"\n- `{X}/5`. e.g. \"4.9/5\"\n\n## Funnel facts\n- Depth reached: 3 step(s) (single-page MVP capture)\n- Proof points: 3 across 3 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n" }, "_rate": { "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").", "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:thuma-co\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/thuma-co/bundle", "html": "https://uxxray.com/ux-report/thuma-co", "brief": "https://api.uxxray.com/api/v1/teardown/thuma-co/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/thuma-co/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/thuma-co/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/thuma-co/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/thuma-co/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com/mcp" } }