# Agent Brief. build in the style of tiktapdown.com

> Machine-extracted from a live on-demand funnel teardown (2026-10-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 56.5% | background |
| `#fafafa` | 29% | background |
| `#0a0a0f` | 7.4% | support |
| `#000000` | 4.4% | support |
| `#ff2d55` | 1.1% | accent/brand |
| `#e8203e` | 0.7% | accent/brand |
| `#f7f7fa` | 0.7% | background |
| `#10b981` | 0.2% | accent/brand |

Curated roles: `primary=#ff2d55` · `accent=#ff2d55` · `bg=#ffffff` · `surface=#fafafa` · `text=#0a0a0f`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 21, 24, 26, 40
- Radius (px): 2, 8, 10, 12, 20, 50

## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What is TikTapDown? +)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: ★ free TikTok creator toolkit — 10+ tools ★)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free forever)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: url, email)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.