# Agent Brief. build in the style of top10.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-23). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Home Security → Medical Alerts → Project Management

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fcf7f8` | 50% | background |
| `#ffffff` | 30.5% | background |
| `#23004e` | 9.7% | support |
| `#eeeeee` | 6.5% | background |
| `#f9f9f9` | 2.4% | background |
| `#ff4a64` | 0.7% | accent/brand |
| `#ffedf0` | 0.2% | background |

Curated roles: `accent=#23004e` · `bg=#fcf7f8` · `surface=#ffffff` · `text=#0e0e0e`

## Type
- Display: `hurmegeometricsans_no3_6`
- Body: `hurmegeometricsans_no3_6`
- Size scale (px): 14, 16, 18, 20, 24, 28, 32, 36, 64
- Radius (px): 4, 8, 20, 40, 50, 100

## Patterns detected (fact-based). 7/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p2: comparison grid: 8 rows)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: ADT
5,128 reviews
by; p4: Join 250,000+ companies worldwide
Get Started)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(p4: Free Trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; p2: backed by; p3: logos: Medical Guardian, MobileHelp, LifeStation, Life Alert, One Call Alert)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(p3: 300,000 users; p4: 250,000+ companies)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(p2: free, $24.99/mo, $19.99/mo; p3: free, $24.95/mo; p4: free, $27/mo, $9/user, $7/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(p4: Documentation)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "3,433 Reviews", "5,128 reviews"
- `money-back guarantee`. e.g. "money-back guarantee", "30-day money-back guarantee"
- `{N}% OFF`. e.g. "70% OFF", "20% off"
- `over {N} users`. e.g. "over 300,000 users", "Trusted by 278,000+ customers"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 10 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.