# Agent Brief. build in the style of tovala.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-23). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Reviews → Product Warning → Checkout

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#efefeb` | 22.4% | background |
| `#f0dac9` | 21.2% | background |
| `#000000` | 14.1% | support |
| `#cbd8ce` | 13.7% | support |
| `#6f6f6a` | 10.6% | support |
| `#ffffff` | 9.5% | background |
| `#5a6b5a` | 4.1% | support |
| `#c3c3be` | 3.1% | support |

Curated roles: `accent=#f0dac9` · `bg=#efefeb` · `surface=#f0dac9` · `text=#39392d`

## Type
- Display: `Soehne`
- Body: `Soehne`
- Size scale (px): 12, 14, 15, 16, 18, 20, 24, 28, 32, 36, 44, 48
- Radius (px): 4, 6, 8, 12, 16, 9999

## Patterns detected (fact-based). 7/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 9,583 reviews; p2: 9642 reviews; checkout: 10,000+ 5-star reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $299; p2: $299; checkout: $349)_
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(home: $8.99 per serving; checkout: $8.99 per serving)_
- **On-page review wall**. An embedded wall of customer reviews. _(p2: review widget)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How is Tovala different from other meal kits?; checkout: How much do Tovala meals cost?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 4.6
Based on 9642 reviews
Write A Review)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: limited time; p2: limited time; p3: limited time)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "9,583 reviews", "9642 reviews"
- `limited time`. e.g. "limited time"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 4 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.