# Agent Brief — build in the style of toward.one

> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Use Cases → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f9f9f9` | 52.2% | background |
| `#ffffff` | 19% | background |
| `#ececea` | 14.8% | background |
| `#0a0a0b` | 5.5% | support |
| `#e6f7ec` | 2.8% | background |
| `#f4f4f2` | 1.8% | background |
| `#e9eefd` | 1.1% | background |
| `#fdf3e2` | 1% | background |

Curated roles: `primary=#fdf3e2` · `accent=#fdf3e2` · `bg=#f9f9f9` · `surface=#ffffff` · `text=#5c616a`

## Type
- Display: `Hanken Grotesk`
- Body: `Hanken Grotesk`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 21, 22
- Radius (px): 11, 12, 13, 18, 50, 999

## Patterns detected (fact-based) — 2/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start for free; pricing: Start free)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: free, $99/mo)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.