# Agent Brief. build in the style of transcript.im

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| _(none)_ | | |

Curated roles: `bg=#ffffff` · `surface=#ffffff` · `text=#111111`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 14, 16, 30, 36
- Radius (px): 6, 8, 12, 16, 33554400

## Patterns detected (fact-based). 5/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: Compare transcript.im plans)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What is a transcript?; pricing: What can I do on the Free plan?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(pricing: Free plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (12 distinct marks))_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: Your name, email, password)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.