# Agent Brief. build in the style of transparentlabs.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-25). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Page

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f8f9fb` | 66.3% | background |
| `#ffffff` | 25% | background |
| `#173446` | 6.3% | support |
| `#132836` | 1.3% | support |
| `#111314` | 0.4% | support |
| `#1b73b3` | 0.4% | accent/brand |
| `#f5f5f5` | 0.2% | background |
| `#121212` | 0.1% | support |

Curated roles: `accent=#173446` · `bg=#f8f9fb` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `Aeonik`
- Body: `neue-haas-unica`
- Size scale (px): 12, 14, 15, 16, 18, 20, 22, 28, 40, 48
- Radius (px): 2, 4, 6, 8, 50, 80

## Patterns detected (fact-based). 7/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 7957 Reviews; p2: 7957 Reviews; p3: 7957 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p2: $19.99; p3: $64.99 / Save 10%)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 111 review elements; p2: 103 review elements; p3: 179 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(p3: 45 Day Satisfaction Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Frequently Asked Questions What’s the difference between Bulk and Lean pre-workouts? Bulk ; p3: Frequently Asked Questions Is whey protein good for weight loss or just muscle building? P)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 7957 Reviews; p3: 7957 Reviews)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "7957 Reviews"
- `{N} Day Satisfaction Guarantee`. e.g. "45 Day Satisfaction Guarantee"
- `Free shipping`. e.g. "Free shipping"
- `Save {N}%`. e.g. "Save 10%"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 4 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.