# Agent Brief. build in the style of transparentlabs.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Page

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f8f9fb` | 45.5% | background |
| `#ffffff` | 38.1% | background |
| `#173446` | 14.6% | support |
| `#132836` | 0.8% | support |
| `#1b73b3` | 0.6% | accent/brand |
| `#111314` | 0.3% | support |
| `#f5f5f5` | 0.1% | background |
| `#121212` | 0% | support |

Curated roles: `primary=#173446` · `accent=#173446` · `bg=#f8f9fb` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `Aeonik`
- Body: `neue-haas-unica`
- Size scale (px): 10, 12, 14, 15, 16, 18, 19, 20, 22, 28, 36, 40
- Radius (px): 2, 4, 6, 8, 50, 80

## Patterns detected (fact-based). 7/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 3268 Reviews; p2: 3268 Reviews; p3: 3268 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 10% OFF; p2: 10% OFF; p3: $49.99 / 10% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 95 review elements; p2: 81 review elements; p3: 170 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(p3: 45 Day Satisfaction Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Frequently Asked Questions What’s the difference between Bulk and Lean pre-workouts? Bulk ; p3: Frequently Asked Questions Should I cycle off Creatine periodically? Contrary to popular b)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 3268 Reviews; p3: 3268 Reviews)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "3268 Reviews"
- `{N}% OFF`. e.g. "10% OFF"
- `{N} Day Satisfaction Guarantee`. e.g. "45 Day Satisfaction Guarantee"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 4 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.