# Agent Brief. build in the style of treeremovalinspringfield.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-28). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f8f6f2` | 37.4% | background |
| `#ffffff` | 26.2% | background |
| `#1a3a1a` | 20.3% | support |
| `#dee3da` | 8.6% | background |
| `#264426` | 5.7% | support |
| `#fdfcf9` | 0.8% | background |
| `#ca1b1b` | 0.6% | accent/brand |
| `#1a202c` | 0.4% | support |

Curated roles: `accent=#1a3a1a` · `bg=#f8f6f2` · `surface=#ffffff` · `text=#2d3748`

## Type
- Display: `Saira Semi Condensed`
- Body: `-apple-system`
- Size scale (px): 15, 17, 18, 20, 22, 23, 24, 28, 32, 40, 45
- Radius (px): 3, 8, 12, 22, 50, 100

## Patterns detected (fact-based). 5/10
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison grid: 9 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How much does tree removal cost in Springfield, MO? Can I remove a tree myself instead of )_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 4.9★

Google Rating)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: companies use)_
- **Ranked "best of" list**. A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern. _(home: ranked list)_

## Proof language (harvested strings → templates)
- `{X}★`. e.g. "4.9★"

## Funnel facts
- Depth reached: 1 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.