# Agent Brief. build in the style of triggla.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-27). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Trial Ending Email Sequence

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 72.5% | background |
| `#fafafa` | 20.2% | background |
| `#6366f1` | 4.1% | accent/brand |
| `#c7d2fe` | 0.6% | support |
| `#f5f5f5` | 0.6% | background |
| `#fde68a` | 0.6% | accent/brand |
| `#fffbeb` | 0.2% | background |
| `#eef2ff` | 0.2% | background |

Curated roles: `primary=#6366f1` · `accent=#6366f1` · `bg=#ffffff` · `surface=#fafafa` · `text=#111827`

## Type
- Display: `DM Sans`
- Body: `DM Sans`
- Size scale (px): 8, 12, 14, 16, 18, 20, 23, 24, 36, 48, 60
- Radius (px): 4, 8, 12, 16, 24, 9999

## Patterns detected (fact-based). 5/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How long does setup actually take?; p2: Trial-ending email sequence for SaaS conversion FAQ)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; p2: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Stripe, Shopify, Gumroad, Paddle, LemonSqueezy)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $12/mo, $49/mo, $29/mo)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: 648 today; p2: ends soon)_

## Proof language (harvested strings → templates)
- `{N} today`. e.g. "648 today", "ends soon"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 2 across 2 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.