# Agent Brief. build in the style of trueclassic.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Collections → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#dbdbdb` | 60.2% | background |
| `#0c0a09` | 16.6% | support |
| `#ffffff` | 14.2% | background |
| `#e9e9e9` | 5.7% | background |
| `#dfe1df` | 1.4% | background |
| `#fcfcfc` | 1.3% | background |
| `#f9f9f9` | 0.5% | background |
| `#000000` | 0% | support |

Curated roles: `primary=#0c0a09` · `accent=#0c0a09` · `bg=#dbdbdb` · `surface=#ffffff` · `text=#0c0a09`

## Type
- Display: `Modernist`
- Body: `Modernist`
- Size scale (px): 7, 12, 13, 14, 15, 16, 17, 18, 20, 22, 26, 30
- Radius (px): 5, 6, 8, 10, 50, 100

## Patterns detected (fact-based). 8/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 70,024 Reviews; p2: 70,024 Reviews; p3: 4.5 out of 5)_
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(home: Time remaining: 10 : 09 : 15)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $209.94 / $119.99 / 10% off; p2: $209.94 / $119.99 / $119.97 / 10% off; p3: $369.90 / $224.94 / $344.91 / $184.95 / $144.97 / $139.97 / 62% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 30 review elements; p2: 4.5 Rated 4.5 out of 5 stars Based on 70,024 reviews 5 Rated; p3: 4 review elements)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(home: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: 100-Day Guarantee; p2: 100-Day Guarantee)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: Classic Crew Neck
70,024 Reviews
92%; p4: 4.5
Rated 4.5 out of 5 stars
Based on 306,004 reviews)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "70,024 Reviews", "306,004 reviews"
- `{X} out of 5`. e.g. "4.5 out of 5"
- `{N}-Day Guarantee`. e.g. "100-Day Guarantee"
- `Free shipping`. e.g. "Free shipping"
- `{N}% off`. e.g. "10% off", "62% OFF"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.