{ "schema_version": "1.0", "generated_at": "2026-07-29T23:59:56.704Z", "slug": "trueclassictees", "domain": "trueclassictees.com", "funnel_type": "ecommerce", "crawler": { "id": "roentgen", "name": "Roentgen", "kind": "surface", "version": "1.10", "label": "Roentgen 1.10", "status": "live", "tagline": "Surface funnel x-ray", "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.", "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.", "destination": "/ux-report/", "changelog": [ { "version": "1.10", "date": "2026-07-29", "summary": "Element-level tactic rects: the walk now records each conversion element (strikethrough/anchor price, rating, money-back guarantee, scarcity, no-credit-card, countdown) as page-fraction coordinates on the SAME crawl as the full-page screenshot, so the Element Library can crop the exact on-page pixels. A media gate drops any candidate sitting over a photo/background-image (kept honest: a rect we can't cleanly show is dropped, never guessed). Additive — display-only, zero scoring drift; Worker + CLI parity." }, { "version": "1.9", "date": "2026-07-28", "summary": "Overlay auto-dismiss before capture: the Worker now clears cookie/consent + newsletter popups (main doc + every subframe, catching iframe Klaviyo/Attentive modals) that previously froze in screenshots — parity with the CLI. Goto-only, never after an in-funnel click." }, { "version": "1.8", "date": "2026-07-24", "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors." }, { "version": "1.7", "date": "2026-07-23", "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)." }, { "version": "1.6", "date": "2026-07-21", "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)." }, { "version": "1.5", "date": "2026-07-20", "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage." }, { "version": "1.4", "date": "2026-07-17", "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links." }, { "version": "1.3", "date": "2026-07-17", "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest." }, { "version": "1.2", "date": "2026-07-17", "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price." }, { "version": "1.1", "date": "2026-07-16", "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary." }, { "version": "1.0", "date": "2026-07-15", "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops." } ] }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 40, "band": "Thin", "stars": 2, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 10, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 7, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 14, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 4, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 10 } ] }, "percentile": { "corpus_n": 425, "beats_pct": 53, "cohort": { "type": "ecommerce", "n": 81, "beats_pct": 65 } }, "devices_available": [ "desktop", "mobile" ], "funnels": [ { "device": "desktop", "funnel_sig": "products>p2>p3>p4", "score": 40, "band": "Thin", "funnel_depth": 4, "captured_at": "2026-07-29", "crawler": "Roentgen 1.10" }, { "device": "desktop", "funnel_sig": "collections>p2>p3>p4", "score": 50, "band": "Thin", "funnel_depth": 4, "captured_at": "2026-07-29", "crawler": "Roentgen 1.10" }, { "device": "desktop", "funnel_sig": "pages", "score": null, "band": "Blocked", "funnel_depth": 0, "captured_at": "2026-07-29", "crawler": "Roentgen 1.10" }, { "device": "mobile", "funnel_sig": "home>p2>p3>p4", "score": 65, "band": "Partial", "funnel_depth": 4, "captured_at": "2026-07-29", "crawler": "Roentgen 1.10" } ], "timeline": [ { "score": 40, "band": "Thin", "date": "2026-07-29" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "ecommerce", "score": { "score": 40, "band": "Thin", "stars": 2, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 10, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 7, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 14, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 4, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 10 } ] }, "funnel_depth": 4, "proof_points": 4, "proof_steps": 3, "components_present": 5, "free_gifts": 0, "discount_present": true, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 5, "tactics_total": 15, "checkout_reached": null }, "patterns": [ { "id": "anchor_discount", "label": "Anchor / strikethrough pricing", "category": "offer", "present": true, "count": 1, "evidence": [ "p3: $369.90 / $224.94 / $344.91 / $184.95 / $294.93 / $144.97 / 62% OFF" ] }, { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "countdown_urgency", "label": "Countdown / urgency timer", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "express_checkout", "label": "Express wallets", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "free_gift_stack", "label": "Stacked free gifts", "category": "incentive", "present": false, "count": 0, "evidence": [] }, { "id": "free_shipping_offer", "label": "Free shipping", "category": "offer", "present": true, "count": 4, "evidence": [ "products: Free Shipping", "p2: FREE shipping", "p3: Free Shipping", "p4: Free Shipping" ] }, { "id": "guarantee", "label": "Money-back guarantee", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "per_serving_anchor", "label": "Per-unit price anchor", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "press_features", "label": "Press / \"as seen in\"", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": true, "count": 2, "evidence": [ "products: 305,058\nVERIFIED REVIEWS\nRated 4.5 out of 5 stars", "p4: 4.5\nRated 4.5 out of 5 stars\nBased on 305,058 reviews" ] }, { "id": "proof_saturation", "label": "Proof at every step", "category": "proof", "present": true, "count": 3, "evidence": [ "products: 4.5 out of 5", "p3: 4.5 out of 5", "p4: 305,058 reviews" ] }, { "id": "review_wall", "label": "On-page review wall", "category": "proof", "present": true, "count": 4, "evidence": [ "products: 4 review elements", "p2: 4 review elements", "p3: 4 review elements", "p4: Skip to content Choosing a sort option will refresh the page" ] }, { "id": "scarcity_stock", "label": "Scarcity / urgency copy", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "subscription_default", "label": "Subscription / auto-ship", "category": "offer", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#0c0a09", "accent": "#0c0a09", "bg": "#ffffff", "surface": "#ffffff", "text": "#e2dad5" }, "font": { "display": "Staff X Condensed", "body": "Modernist", "families": [ { "family": "Modernist", "chars": 686 }, { "family": "Staff X Condensed", "chars": 36 } ] }, "type_scale": [ 7, 13, 14, 16, 18, 22, 30 ], "weights": [ 400, 500, 600, 700 ], "base_size": 16, "min_size": 14, "radius_scale": [ 5, 10, 50 ], "palette": [ { "hex": "#0c0a09", "usage_pct": 82, "lum": 0.04, "chroma": 0.01 }, { "hex": "#ffffff", "usage_pct": 17.9, "lum": 1, "chroma": 0 }, { "hex": "#666666", "usage_pct": 0.1, "lum": 0.4, "chroma": 0 } ] } }, "proof_language": [ { "type": "star_rating", "template": "{X} out of 5", "examples": [ "4.5 out of 5" ] }, { "type": "free_shipping", "template": "Free shipping", "examples": [ "Free shipping" ] }, { "type": "discount", "template": "{N}% OFF", "examples": [ "62% OFF" ] }, { "type": "review_count", "template": "{N} reviews", "examples": [ "305,058 reviews" ] } ], "ux": { "summary": { "flags": 2, "unknown": 0, "posture": "Minor", "checks_total": 8 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "good", "fact": "98% of measurable text passes WCAG AA." }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present." }, { "group": "type", "label": "Body text size", "verdict": "needs_work", "fact": "Smallest body text is 7px (base ~16px). below the ~16px readable floor.", "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only." }, { "group": "type", "label": "Line length", "verdict": "note", "fact": "5 paragraphs run past ~95 characters per line.", "fix": "Cap measure at ~60-75ch for comfortable reading." }, { "group": "a11y", "label": "Language declared", "verdict": "good", "fact": "html[lang] is set for screen readers." }, { "group": "a11y", "label": "Image alt text", "verdict": "good", "fact": "All 229 content images carry alt text." }, { "group": "a11y", "label": "Named controls", "verdict": "needs_work", "fact": "2 buttons/links have no accessible name (icon-only, no aria-label).", "fix": "Add aria-label to icon-only buttons and links." }, { "group": "a11y", "label": "Heading structure", "verdict": "note", "fact": "The landing page has no

.", "fix": "Use exactly one

as the page’s title." } ], "signals": { "contrast": { "sampled": 453, "pass_aa": 445, "fail_aa": 8, "unknown": 0, "worst": [ { "text": "305,058", "ratio": 1.46, "fg": "#272d45", "bg": "#0c0a09", "need": 4.5, "px": 18 }, { "text": "Verified Reviews", "ratio": 1.46, "fg": "#272d45", "bg": "#0c0a09", "need": 4.5, "px": 7 }, { "text": "305,058", "ratio": 1.46, "fg": "#272d45", "bg": "#0c0a09", "need": 4.5, "px": 18 }, { "text": "Reseñas verificadas", "ratio": 1.46, "fg": "#272d45", "bg": "#0c0a09", "need": 4.5, "px": 7 } ] }, "typography": { "body_px": 16, "min_body_px": 7, "line_height": 1.4, "long_lines": 5, "distinct_sizes": 5 }, "a11y": { "lang": true, "viewport": true, "img_total": 229, "img_missing_alt": 0, "controls_total": 10, "controls_unlabeled": 0, "controls_placeholder_only": 0, "controls_unnamed": 2, "generic_links": 0, "h1_home": 0, "h1_counts": [ 0, 0, 1, 1 ], "heading_skips": 4 }, "tap_targets": { "checked": 370, "small": 320, "sample": [ { "label": "Previous slide", "w": 27, "h": 20 }, { "label": "Next slide", "w": 27, "h": 20 }, { "label": "Previous slide", "w": 27, "h": 20 }, { "label": "Next slide", "w": 27, "h": 20 } ] }, "layout": { "h_overflow": false, "overflow_px": 0 }, "viewport_w": 1440 } }, "playbooks": [], "steps": [ { "n": 1, "id": "products", "label": "Products", "url": "https://www.trueclassictees.com/products/", "reached": true, "copy": { "title": "Collections – True Classic", "meta_description": "We produce butter soft, affordable, high quality fitted premium tees for men. Super versatile shirts that can be worn for any occasion including date nights, chilling at home or athletic activities.", "hero_copy": "STAY IN THE KNOW | STAY IN THE KNOW | Copyright & Attribution", "h1": [], "h2": [ "STAY IN THE KNOW", "STAY IN THE KNOW", "Copyright & Attribution", "App Links", "Account", "Track orders, refer friends, and access rewards", "Recently Viewed", "Favorites" ], "h3": [ "Add $120 to get Free Shipping", "Extra 10% OFF", "SHOP", "MORE INFO", "SUPPORT", "Collections", "All Favorites" ], "ctas": [ "EN Open Searchbar Account Cart Open cart", "EN", "Open Searchbar", "Account", "Open cart", "→", "Accessibility", "Your Privacy Choices", "Claim Now", "Track My Order" ], "prices": [ "$120" ], "form_fields": 1, "form_field_names": [ "email" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [ { "type": "star_rating", "text": "4.5 out of 5", "value": 4.5 }, { "type": "free_shipping", "text": "Free shipping", "value": null } ], "proof_position": { "in_header": false, "above_fold": true, "above_fold_text": "305,058\nVERIFIED REVIEWS\nRated 4.5 out of 5 stars" }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "review_wall", "free_gift", "trust_badges", "free_shipping" ], "tactics_evidence": { "review_wall": "4 review elements", "comparison_table": null, "countdown_timer": null, "free_gift": "free gift", "subscription_toggle": null, "faq_accordion": null, "trust_badges": "30 day", "press_logos": null, "per_unit_price": null, "free_shipping": "Free Shipping", "free_trial": null, "no_credit_card": null, "social_proof_logos": null, "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 2, "contrast_unknown": 0, "aa_pass_pct": 96, "min_body_px": 7, "small_taps": 55, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 0 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/trueclassictees/screenshot/01-products/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/trueclassictees/screenshot/01-products/full.png" }, "crops": [ { "region": "proof", "label": "Proof placement", "url": "https://api.uxxray.com/api/v1/teardown/trueclassictees/screenshot/01-products/crops/proof.png" } ] }, { "n": 2, "id": "p2", "label": "Es", "url": "https://www.trueclassictees.com/es/products", "reached": true, "copy": { "title": "Colecciones – True Classic", "meta_description": "Producimos camisetas entalladas de primera calidad para hombre suaves, asequibles y de primera calidad para hombre. Camisas súper versátiles que se pueden usar para cualquier ocasión, incluidas las noches de citas, relajarse en casa o realizar actividades atléticas.", "hero_copy": "MANTENTE AL DÍA | MANTENTE AL DÍA | Copyright & Attribution", "h1": [], "h2": [ "MANTENTE AL DÍA", "MANTENTE AL DÍA", "Copyright & Attribution", "App Links", "Account", "Gana puntos, rastrea pedidos y guarda tu historial de compras", "Visto recientemente", "Favoritos" ], "h3": [ "Extra 10% OFF", "TIENDA", "MÁS INFORMACIÓN", "ASISTENCIA", "Colecciones", "Todos los favoritos" ], "ctas": [ "ES Open Searchbar Cuenta Carrito Open cart", "ES", "Open Searchbar", "Cuenta", "Open cart", "→", "Accesibilidad" ], "prices": [], "form_fields": 1, "form_field_names": [ "email" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "review_wall", "free_gift", "trust_badges", "free_shipping" ], "tactics_evidence": { "review_wall": "4 review elements", "comparison_table": null, "countdown_timer": null, "free_gift": "free gift", "subscription_toggle": null, "faq_accordion": null, "trust_badges": "30 day", "press_logos": null, "per_unit_price": null, "free_shipping": "FREE shipping", "free_trial": null, "no_credit_card": null, "social_proof_logos": null, "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 2, "contrast_unknown": 0, "aa_pass_pct": 96, "min_body_px": 7, "small_taps": 53, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 0 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/trueclassictees/screenshot/02-p2/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/trueclassictees/screenshot/02-p2/full.png" }, "crops": [] }, { "n": 3, "id": "p3", "label": "Collections", "url": "https://www.trueclassictees.com/collections/pdp-app-variety-packs-best-selling?page=2", "reached": true, "copy": { "title": "Variety Packs – True Classic", "meta_description": "PDP App", "hero_copy": "Variety Packs | 32 results | 32 results", "h1": [ "Variety Packs" ], "h2": [ "32 results", "32 results", "STAY IN THE KNOW", "STAY IN THE KNOW", "Copyright & Attribution", "App Links", "Account", "Track orders, refer friends, and access rewards" ], "h3": [ "Add $120 to get Free Shipping", "Extra 10% OFF", "SHOP", "MORE INFO", "SUPPORT", "Collections", "All Favorites" ], "ctas": [ "EN Open Searchbar Account Cart Open cart", "EN", "Open Searchbar", "Account", "Open cart", "CATEGORY", "SIZE", "COLOR", "→", "Accessibility", "Your Privacy Choices", "Claim Now" ], "prices": [ "$120", "$369.90", "$139.99", "$224.94", "$109.99", "$344.91", "$149.99", "$184.95", "$99.99", "$294.93", "$119.99", "$144.97", "$329.91", "$159.99", "$209.94", "$129.99", "$174.97", "$134.97", "$79.99", "$129.97", "$84.99", "$89.98", "$134.96", "$199.95", "$329.92" ], "form_fields": 16, "form_field_names": [ "sort_by", "filter.v.t.shopify.color-pattern", "filter.v.t.shopify.color-pattern", "filter.v.t.shopify.color-pattern", "filter.v.t.shopify.color-pattern", "filter.v.t.shopify.color-pattern", "filter.v.t.shopify.color-pattern", "filter.v.t.shopify.color-pattern", "filter.v.t.shopify.color-pattern", "filter.v.t.shopify.color-pattern", "filter.v.t.shopify.color-pattern", "sort_by", "sort_by", "sort_by", "sort_by", "email" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [ { "type": "star_rating", "text": "4.5 out of 5", "value": 4.5 }, { "type": "free_shipping", "text": "Free shipping", "value": null }, { "type": "discount", "text": "62% OFF", "value": 62 } ], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": true, "anchors": [ "$369.90", "$224.94", "$344.91", "$184.95", "$294.93", "$144.97" ], "percent_off": "62% OFF" }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "review_wall", "free_gift", "trust_badges", "free_shipping", "social_proof_logos" ], "tactics_evidence": { "review_wall": "4 review elements", "comparison_table": null, "countdown_timer": null, "free_gift": "free gift", "subscription_toggle": null, "faq_accordion": null, "trust_badges": "30 day", "press_logos": null, "per_unit_price": null, "free_shipping": "Free Shipping", "free_trial": null, "no_credit_card": null, "social_proof_logos": "logos: Short Sleeves Variety, Crew Core Sleeve Variety, The Versatile Crew, Core Sleeve Va", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 2, "contrast_unknown": 0, "aa_pass_pct": 99, "min_body_px": 12, "small_taps": 157, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/trueclassictees/screenshot/03-p3/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/trueclassictees/screenshot/03-p3/full.png" }, "crops": [] }, { "n": 4, "id": "p4", "label": "Pages", "url": "https://www.trueclassictees.com/pages/reviews", "reached": true, "copy": { "title": "True Classic Reviews - 220K+ 5 Star Reviews", "meta_description": null, "hero_copy": "Reviews | STAY IN THE KNOW | STAY IN THE KNOW", "h1": [ "Reviews" ], "h2": [ "STAY IN THE KNOW", "STAY IN THE KNOW", "Copyright & Attribution", "App Links", "Account", "Track orders, refer friends, and access rewards", "Recently Viewed", "Favorites" ], "h3": [ "Add $120 to get Free Shipping", "Extra 10% OFF", "SHOP", "MORE INFO", "SUPPORT", "Collections", "All Favorites" ], "ctas": [ "EN Open Searchbar Account Cart Open cart", "EN", "Open Searchbar", "Account", "Open cart", "Show More", "→", "Accessibility", "Your Privacy Choices", "Claim Now", "Track My Order" ], "prices": [ "$120" ], "form_fields": 2, "form_field_names": [ "select", "email" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [ { "type": "review_count", "text": "305,058 reviews", "value": 305058 }, { "type": "star_rating", "text": "4.5 out of 5", "value": 4.5 }, { "type": "free_shipping", "text": "Free shipping", "value": null } ], "proof_position": { "in_header": true, "above_fold": true, "above_fold_text": "4.5\nRated 4.5 out of 5 stars\nBased on 305,058 reviews" }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "review_wall", "free_gift", "trust_badges", "free_shipping" ], "tactics_evidence": { "review_wall": "Skip to content Choosing a sort option will refresh the page", "comparison_table": null, "countdown_timer": null, "free_gift": "free gift", "subscription_toggle": null, "faq_accordion": null, "trust_badges": "30 day", "press_logos": null, 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