# Agent Brief. build in the style of tryclef.com

> Machine-extracted from a live on-demand funnel teardown (2026-10-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 33.9% | background |
| `#143020` | 23.7% | support |
| `#f9f9f8` | 18.4% | background |
| `#f5f4f0` | 9.5% | background |
| `#102a20` | 6.7% | support |
| `#f0f5f2` | 1.9% | background |
| `#1b4332` | 1.5% | support |
| `#000000` | 1.2% | support |

Curated roles: `accent=#1b4332` · `bg=#ffffff` · `surface=#f9f9f8` · `text=#2c3a33`

## Type
- Display: `Instrument Serif`
- Body: `Instrument Sans`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 21, 38, 56
- Radius (px): 9, 10, 12, 24, 50, 999

## Patterns detected (fact-based). 6/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ Questions, answered. Where do the deals come from? Do I need experience to buy a busin)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; signup: No credit card required)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: backed by; signup: logos: Canon S., Julien M., Trude H., Joey H.)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 125,000+ businesses; signup: 125,000+ businesses)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $1.05mo, $149/mo, $79/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, Try: HVAC in Colorado with $500K+ earnings, owner retiring…)_

## Proof language (harvested strings → templates)
- `Join {N}+ people`. e.g. "Join 1,000+ people"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.