# Agent Brief. build in the style of undrdog.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-05). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Page → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#000000` | 26.1% | support |
| `#ffffff` | 24.9% | background |
| `#1a1a1a` | 16.1% | support |
| `#f4f3ed` | 14.6% | background |
| `#f5f3f0` | 8.3% | background |
| `#131313` | 3.9% | support |
| `#ec612a` | 2% | accent/brand |
| `#261109` | 1.4% | support |

Curated roles: `primary=#ec612a` · `accent=#ec612a` · `bg=#ffffff` · `surface=#f4f3ed` · `text=#000000`

## Type
- Display: `Times New Roman`
- Body: `Times New Roman`
- Size scale (px): 11, 12, 14, 15, 16, 18, 20, 22, 24, 32, 42, 44
- Radius (px): 2, 4, 5, 6, 8, 50

## Patterns detected (fact-based). 8/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 5,374+ reviews; p2: 5,374+ reviews; p3: 4,580 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $41.50 / 10% OFF; p2: $41.50 / 10% OFF; p3: $41.50 / 10% OFF)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: HEAD TO HEAD EVERY INTERNET TEE BRAND VS. UNDRDOG HEMP Check the tag. It's all polyester. ; p2: HEAD TO HEAD EVERY INTERNET TEE BRAND VS. UNDRDOG HEMP Check the tag. It's all polyester. )_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(home: express wallet button; p2: express wallet button; p3: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: FREE SHIPPING; p2: FREE SHIPPING; p3: FREE SHIPPING)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Lifetime UndrDog Warranty Don’t like the fit? Don’t like the material? Simply contact supp; p2: Lifetime UndrDog Warranty Don’t like the fit? Don’t like the material? Simply contact supp; p3: Lifetime UndrDog Warranty Don’t like the fit? Don’t like the material? Simply contact supp)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: press: Forbes Logo, USA Today Logo; p2: press: Forbes Logo, USA Today Logo; p3: press: Forbes Logo, USA Today Logo)_

## Proof language (harvested strings → templates)
- `{N}+ reviews`. e.g. "5,374+ reviews", "4,580 Reviews"
- `{X} stars`. e.g. "4.7 stars"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "10% OFF"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 5 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.