# Agent Brief. build in the style of upwip.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-27). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Features → Compare → Solutions

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 44.3% | background |
| `#f9fafb` | 32.6% | background |
| `#fafafa` | 15.3% | background |
| `#f8f9fa` | 3.6% | background |
| `#0d1b2a` | 2.4% | support |
| `#f1f5f9` | 1.1% | background |
| `#10b981` | 0.5% | accent/brand |
| `#059669` | 0.1% | accent/brand |

Curated roles: `accent=#0d1b2a` · `bg=#ffffff` · `surface=#f9fafb` · `text=#6b7280`

## Type
- Display: `Plus Jakarta Sans`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 32, 35, 36, 64
- Radius (px): 4, 8, 10, 12, 14, 50

## Patterns detected (fact-based). 8/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: Using 5 Separate Tools ($280+/mo) • Frill / Canny for Feedback ($25–$79/mo) • Intercom / C)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: QUESTIONS Frequently asked questions Setup, pricing, migration, and how feedback, roadmap,)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Get started free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: $79/mo, $95/mo, $60/mo, $240/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: documentation)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: LIMITED TIME)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on)_

## Proof language (harvested strings → templates)
- `{X}/5`. e.g. "4.9/5"
- `LIMITED TIME`. e.g. "LIMITED TIME"
- `Save {N}%`. e.g. "Save 20%"

## Funnel facts
- Depth reached: 1 step(s)
- Proof points: 3 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.