# Agent Brief. build in the style of usebuildpress.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#000000` | 100% | support |

Curated roles: `primary=#000000` · `accent=#000000` · `bg=#000000` · `surface=#000000` · `text=#ffffff`

## Type
- Display: `Hanken Grotesk`
- Body: `Hanken Grotesk`
- Size scale (px): 9, 10, 11, 12, 13, 14, 16, 18, 20, 24, 48, 56
- Radius (px): -

## Patterns detected (fact-based). 8/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 38 rows; p3: comparison grid: 35 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Common questions; p3: Common questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(pricing: 100 sites)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(p3: Free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: BuildPress, Claude, ChatGPT / Codex, Cursor, Windsurf; p3: logo wall (5 distinct marks))_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(pricing: 100 sites; p3: 129Sites)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Documentation; pricing: Documentation; p3: Documentation)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: LIMITED TIME; pricing: LIMITED TIME)_

## Proof language (harvested strings → templates)
- `LIMITED TIME`. e.g. "LIMITED TIME"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.