{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:06:05.565Z",
  "slug": "v0-app-2026-07-09",
  "domain": "v0.app",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 35,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 0,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 6,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 35,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 0,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 6,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 6,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 3,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: FAQ/accordion"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: pricing tiers"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: trusted-by / logo cloud"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": null,
        "accent": null,
        "bg": "#ffffff",
        "surface": "#ffffff",
        "text": "#ffffff"
      },
      "font": {
        "display": "GeistSans",
        "body": "GeistSans"
      },
      "radius_scale": [
        1,
        4,
        6,
        8,
        12,
        16
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://v0.app/",
      "reached": true,
      "copy": {
        "title": "v0 by Vercel - Build Full-Stack Web Apps with AI",
        "hero_copy": "What do you want to create? | Start with a template | Ship mobile sites",
        "h1": [
          "What do you want to create?"
        ],
        "h2": [
          "Start with a template",
          "Ship mobile sites",
          "Start building with v0",
          "Product",
          "Company",
          "Resources",
          "Social"
        ],
        "ctas": [
          "Templates",
          "v0 Max",
          "Contact Form",
          "Image Editor",
          "Mini Game",
          "Finance Calculator",
          "692",
          "2K",
          "836",
          "1.1K",
          "103",
          "624"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "social_proof_logos"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Pricing",
      "url": "https://v0.app/pricing",
      "reached": true,
      "copy": {
        "title": "v0 by Vercel",
        "hero_copy": "Plans and Pricing | Model Pricing | Frequently Asked Questions",
        "h1": [
          "Plans and Pricing"
        ],
        "h2": [
          "Model Pricing",
          "Frequently Asked Questions",
          "Product",
          "Company",
          "Resources",
          "Social"
        ],
        "ctas": [
          "Templates",
          "What does a \"token\" mean on v0?",
          "How can I purchase credits?",
          "When do my additional purchased credits expire?",
          "What if I already have a Vercel account?",
          "Do you offer refunds?",
          "How do I cancel my plan?",
          "Do you accept PayPal?",
          "Can you give me a receipt or invoice for tax purpose?",
          "Do you offer purchasing power parity (PPP)?",
          "If I send a message, where does that usage come from?",
          "When does my plan's included usage renew?"
        ],
        "prices": [
          "$0",
          "$5",
          "$30",
          "$2",
          "$100",
          "$1",
          "$1.25",
          "$0.10",
          "$3",
          "$3.75",
          "$0.30",
          "$15",
          "$6.25",
          "$0.50",
          "$25",
          "$10",
          "$12.50",
          "$50"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "sticky_cta",
        "faq_accordion",
        "trust_badges",
        "per_unit_price",
        "pricing_tiers"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/v0-app-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of v0.app\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Pricing\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n\n\nCurated roles: `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`\n\n## Type\n- Display: `GeistSans`\n- Body: `GeistSans`\n- Size scale (px): 10, 13, 14, 16, 18, 20, 24, 32, 48\n- Radius (px): 1, 4, 6, 8, 12, 16\n\n## Patterns detected (fact-based) — 3/9\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. _(home: trusted-by / logo cloud)_\n- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 2 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/v0-app-2026-07-09/bundle",
    "html": "https://uxxray.com/t/v0-app-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/v0-app-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/v0-app-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/v0-app-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/v0-app-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/v0-app-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 35,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://v0.app/",
          "reached": true,
          "copy": {
            "title": "v0 by Vercel - Build Full-Stack Web Apps with AI",
            "hero_copy": "What do you want to create? | Start with a template | Ship mobile sites",
            "h1": [
              "What do you want to create?"
            ],
            "h2": [
              "Start with a template",
              "Ship mobile sites",
              "Start building with v0",
              "Product",
              "Company",
              "Resources",
              "Social"
            ],
            "ctas": [
              "Templates",
              "v0 Max",
              "Contact Form",
              "Image Editor",
              "Mini Game",
              "Finance Calculator",
              "692",
              "2K",
              "836",
              "1.1K",
              "103",
              "624"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://v0.app/pricing",
          "reached": true,
          "copy": {
            "title": "v0 by Vercel",
            "hero_copy": "Plans and Pricing | Model Pricing | Frequently Asked Questions",
            "h1": [
              "Plans and Pricing"
            ],
            "h2": [
              "Model Pricing",
              "Frequently Asked Questions",
              "Product",
              "Company",
              "Resources",
              "Social"
            ],
            "ctas": [
              "Templates",
              "What does a \"token\" mean on v0?",
              "How can I purchase credits?",
              "When do my additional purchased credits expire?",
              "What if I already have a Vercel account?",
              "Do you offer refunds?",
              "How do I cancel my plan?",
              "Do you accept PayPal?",
              "Can you give me a receipt or invoice for tax purpose?",
              "Do you offer purchasing power parity (PPP)?",
              "If I send a message, where does that usage come from?",
              "When does my plan's included usage renew?"
            ],
            "prices": [
              "$0",
              "$5",
              "$30",
              "$2",
              "$100",
              "$1",
              "$1.25",
              "$0.10",
              "$3",
              "$3.75",
              "$0.30",
              "$15",
              "$6.25",
              "$0.50",
              "$25",
              "$10",
              "$12.50",
              "$50"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "sticky_cta",
            "faq_accordion",
            "trust_badges",
            "per_unit_price",
            "pricing_tiers"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/v0.app/2026-07-09/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 35,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://v0.app/",
          "reached": true,
          "copy": {
            "title": "v0 by Vercel - Build Full-Stack Web Apps with AI",
            "hero_copy": "What do you want to create? | Start with a template | Ship mobile sites",
            "h1": [
              "What do you want to create?"
            ],
            "h2": [
              "Start with a template",
              "Ship mobile sites",
              "Start building with v0",
              "Product",
              "Company",
              "Resources",
              "Social"
            ],
            "ctas": [
              "Contact Form",
              "Image Editor",
              "Mini Game",
              "Finance Calculator",
              "692",
              "2K",
              "836",
              "1.1K",
              "103",
              "624",
              "720",
              "3"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/v0.app/2026-07-09/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/v0.app/2026-07-09/mobile/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://v0.app/pricing",
          "reached": true,
          "copy": {
            "title": "v0 by Vercel",
            "hero_copy": "Plans and Pricing | Model Pricing | Frequently Asked Questions",
            "h1": [
              "Plans and Pricing"
            ],
            "h2": [
              "Model Pricing",
              "Frequently Asked Questions",
              "Product",
              "Company",
              "Resources",
              "Social"
            ],
            "ctas": [
              "What does a \"token\" mean on v0?",
              "How can I purchase credits?",
              "When do my additional purchased credits expire?",
              "What if I already have a Vercel account?",
              "Do you offer refunds?",
              "How do I cancel my plan?",
              "Do you accept PayPal?",
              "Can you give me a receipt or invoice for tax purpose?",
              "Do you offer purchasing power parity (PPP)?",
              "If I send a message, where does that usage come from?",
              "When does my plan's included usage renew?",
              "What happened to the Ultra plan?"
            ],
            "prices": [
              "$0",
              "$5",
              "$30",
              "$2",
              "$100",
              "$1",
              "$1.25",
              "$0.10",
              "$3",
              "$3.75",
              "$0.30",
              "$15",
              "$6.25",
              "$0.50",
              "$25",
              "$10",
              "$12.50",
              "$50"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "faq_accordion",
            "trust_badges",
            "per_unit_price",
            "pricing_tiers"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/v0.app/2026-07-09/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/v0.app/2026-07-09/mobile/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/v0.app/2026-07-09/mobile/02-p2/crops/primary_cta.png"
            }
          ]
        }
      ]
    }
  }
}