# Agent Brief. build in the style of verizon.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-10). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Plans → Products → Products Perks

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 90% | background |
| `#ee001e` | 6.7% | accent/brand |
| `#f8ff3c` | 1.8% | accent/brand |
| `#ffebe4` | 1.3% | background |
| `#cccccc` | 0.2% | support |

Curated roles: `primary=#ee001e` · `accent=#ee001e` · `bg=#ffffff` · `surface=#f8ff3c` · `text=#ee001e`

## Type
- Display: `Verizon-NHG-DS`
- Body: `BrandFont-Display`
- Size scale (px): 11, 12, 14, 15, 16, 24, 30, 32, 40, 58, 64, 80
- Radius (px): 16, 24, 44, 50, 1230, 9999

## Patterns detected (fact-based). 3/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $45; pricing: $45 / $39.97 / $31.98 / $30.98 / $73.99 / $45.98; p3: Save 30%)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Do you still support myPlan? Can I keep my current Verizon mobile plan? What is Simplicity; p4: If I switch to a new plan, will I lose my current perks? If I switch to a new plan, will I)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(p4: Limited time)_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 30%"
- `Limited time`. e.g. "Limited time"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 2 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.