# Agent Brief. build in the style of vessi.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Collections → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 61% | background |
| `#f8f8f8` | 35.6% | background |
| `#0069f0` | 1.6% | accent/brand |
| `#f7ff8b` | 1.3% | accent/brand |
| `#e1e551` | 0.4% | accent/brand |
| `#f7f7f7` | 0.2% | background |
| `#32a451` | 0% | accent/brand |

Curated roles: `primary=#0069f0` · `accent=#0069f0` · `bg=#ffffff` · `surface=#f8f8f8` · `text=#28201a`

## Type
- Display: `Noi Grotesk`
- Body: `Noi Grotesk`
- Size scale (px): 12, 14, 15, 18, 20, 32, 52, 64
- Radius (px): 6, 10, 30, 34, 144, 9999

## Patterns detected (fact-based). 6/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $165 / 15% off; p2: $150 / $160 / $200 / $130 / $170 / 15% off; p3: $165 / 15% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 9 review elements; p2: 98 review elements; p3: 32 review elements)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(p2: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p2: Free Shipping; p4: free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQs Are Vessi shoes really waterproof? Yes. Every pair of Vessi sneakers uses our patente; p4: Shipping How does the waterproof tech work? With magic! Just kidding, it's actually thanks)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: Limited time; p3: Almost Gone)_

## Proof language (harvested strings → templates)
- `Limited time`. e.g. "Limited time", "Almost Gone"
- `{N}% off`. e.g. "15% off"
- `{N} reviews`. e.g. "25,134 reviews"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 5 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.