{
  "schema_version": "1.0",
  "generated_at": "2026-07-23T01:39:58.893Z",
  "slug": "vessi",
  "domain": "vessi.com",
  "funnel_type": "ecommerce",
  "crawler": {
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    "version": "1.5",
    "label": "Roentgen 1.5"
  },
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    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
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    "score": 30,
    "band": "Sparse",
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    "categories": [
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        "id": "offer",
        "label": "Offer clarity",
        "pts": 10,
        "cap": 18
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 0,
        "cap": 13
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 17
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 15
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 15
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 10
      }
    ]
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  "percentile": {
    "corpus_n": 306,
    "beats_pct": 37,
    "cohort": {
      "type": "ecommerce",
      "n": 74,
      "beats_pct": 39
    }
  },
  "devices_available": [
    "desktop"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>p2>p3>p4",
      "score": 30,
      "band": "Sparse",
      "funnel_depth": 4,
      "captured_at": "2026-07-20",
      "crawler": "Roentgen 1.5"
    }
  ],
  "timeline": [
    {
      "score": 30,
      "band": "Sparse",
      "date": "2026-07-20"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "ecommerce",
      "score": {
        "score": 30,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 10,
            "cap": 18
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 0,
            "cap": 13
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 17
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 15
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 15
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 10
          }
        ]
      },
      "funnel_depth": 4,
      "proof_points": 5,
      "proof_steps": 4,
      "components_present": 6,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 4,
      "tactics_total": 13,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "anchor_discount",
        "label": "Anchor / strikethrough pricing",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "home: $165 / 15% off",
          "p2: $150 / $160 / $200 / $130 / $170 / $180 / 15% off",
          "p3: $165 / 15% off",
          "p4: 15% off"
        ]
      },
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "countdown_urgency",
        "label": "Countdown / urgency timer",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "express_checkout",
        "label": "Express wallets",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 2,
        "evidence": [
          "home: FAQs Are Vessi shoes really waterproof? Yes. Every pair of Vessi sneakers uses our patente",
          "p4: Shipping How does the waterproof tech work? With magic! Just kidding, it's actually thanks"
        ]
      },
      {
        "id": "free_gift_stack",
        "label": "Stacked free gifts",
        "category": "incentive",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_shipping_offer",
        "label": "Free shipping",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "home: Free shipping",
          "p2: Free shipping",
          "p3: Free shipping",
          "p4: Free shipping"
        ]
      },
      {
        "id": "guarantee",
        "label": "Money-back guarantee",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "per_serving_anchor",
        "label": "Per-unit price anchor",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_saturation",
        "label": "Proof at every step",
        "category": "proof",
        "present": false,
        "count": 1,
        "evidence": [
          "p2: 25,074 reviews"
        ]
      },
      {
        "id": "review_wall",
        "label": "On-page review wall",
        "category": "proof",
        "present": true,
        "count": 3,
        "evidence": [
          "home: 10 review elements",
          "p2: 103 review elements",
          "p3: 34 review elements"
        ]
      },
      {
        "id": "subscription_default",
        "label": "Subscription / auto-ship",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#0069f0",
        "accent": "#0069f0",
        "bg": "#ffffff",
        "surface": "#f8f8f8",
        "text": "#28201a"
      },
      "font": {
        "display": "Noi Grotesk",
        "body": "Noi Grotesk",
        "families": [
          {
            "family": "Noi Grotesk",
            "chars": 2394
          },
          {
            "family": "ABCDiatypeMono",
            "chars": 1689
          }
        ]
      },
      "type_scale": [
        12,
        14,
        15,
        18,
        20,
        32,
        52,
        64
      ],
      "weights": [
        200,
        400,
        500,
        600
      ],
      "base_size": 20,
      "min_size": 12,
      "radius_scale": [
        6,
        10,
        30,
        34,
        144,
        9999
      ],
      "palette": [
        {
          "hex": "#ffffff",
          "usage_pct": 59.2,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#f8f8f8",
          "usage_pct": 37.3,
          "lum": 0.97,
          "chroma": 0
        },
        {
          "hex": "#0069f0",
          "usage_pct": 1.7,
          "lum": 0.36,
          "chroma": 0.94
        },
        {
          "hex": "#f7ff8b",
          "usage_pct": 1.2,
          "lum": 0.96,
          "chroma": 0.45
        },
        {
          "hex": "#e1e551",
          "usage_pct": 0.4,
          "lum": 0.85,
          "chroma": 0.58
        },
        {
          "hex": "#f7f7f7",
          "usage_pct": 0.2,
          "lum": 0.97,
          "chroma": 0
        },
        {
          "hex": "#32a451",
          "usage_pct": 0.1,
          "lum": 0.52,
          "chroma": 0.45
        }
      ]
    }
  },
  "proof_language": [
    {
      "type": "free_shipping",
      "template": "Free shipping",
      "examples": [
        "Free shipping"
      ]
    },
    {
      "type": "urgency",
      "template": "Limited time",
      "examples": [
        "Limited time",
        "Almost Gone"
      ]
    },
    {
      "type": "discount",
      "template": "{N}% off",
      "examples": [
        "15% off"
      ]
    },
    {
      "type": "review_count",
      "template": "{N} reviews",
      "examples": [
        "25,074 reviews"
      ]
    }
  ],
  "ux": {
    "summary": {
      "flags": 3,
      "unknown": 0,
      "posture": "Leaky",
      "checks_total": 10
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "good",
        "fact": "98% of measurable text passes WCAG AA."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 12px (base ~14px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line height",
        "verdict": "needs_work",
        "fact": "Body line-height is 1.2×. tight enough to hurt readability.",
        "fix": "Set body line-height to ~1.4-1.6×."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "5 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 252 content images carry alt text."
      },
      {
        "group": "a11y",
        "label": "Form labels",
        "verdict": "note",
        "fact": "4 form fields rely on placeholder text as the only label.",
        "fix": "Back placeholders with a real <label>. placeholder text vanishes on input."
      },
      {
        "group": "a11y",
        "label": "Named controls",
        "verdict": "needs_work",
        "fact": "3 buttons/links have no accessible name (icon-only, no aria-label).",
        "fix": "Add aria-label to icon-only buttons and links."
      },
      {
        "group": "a11y",
        "label": "Link text",
        "verdict": "note",
        "fact": "1 link uses generic text (“click here” / “learn more”).",
        "fix": "Make link text describe its destination out of context."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 818,
        "pass_aa": 727,
        "fail_aa": 14,
        "unknown": 77,
        "worst": [
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            "text": "Weather-free comfort in new colors",
            "ratio": 1,
            "fg": "#ffffff",
            "bg": "#ffffff",
            "need": 3,
            "px": 64
          },
          {
            "text": "100% waterproof, lightweight, and breathable, whatever the f",
            "ratio": 1,
            "fg": "#ffffff",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 18
          },
          {
            "text": "Cushioning midsole",
            "ratio": 1,
            "fg": "#ffffff",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 14
          },
          {
            "text": "A supportive and soft layer designed for all-day comfort.",
            "ratio": 1,
            "fg": "#ffffff",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 15
          }
        ]
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      "typography": {
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        "min_body_px": 12,
        "line_height": 1.2,
        "long_lines": 5,
        "distinct_sizes": 8
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 252,
        "img_missing_alt": 0,
        "controls_total": 17,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 4,
        "controls_unnamed": 3,
        "generic_links": 1,
        "h1_home": 1,
        "h1_counts": [
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          2,
          1,
          3
        ],
        "heading_skips": 1
      },
      "tap_targets": {
        "checked": 456,
        "small": 339,
        "sample": [
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            "label": "Close announcement bar",
            "w": 32,
            "h": 32
          },
          {
            "label": "Close announcement bar",
            "w": 32,
            "h": 32
          },
          {
            "label": "Close announcement bar",
            "w": 32,
            "h": 32
          },
          {
            "label": "Close announcement bar",
            "w": 32,
            "h": 32
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
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      "label": "Homepage / Lander",
      "url": "https://vessi.com/",
      "reached": true,
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        "meta_description": "Say goodbye to wet socks and clunky rain boots. Don’t compromise style for functionality, enjoy the best of both worlds with Vessi waterproof sneakers.",
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        "h1": [
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        "h2": [
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          "DISCOVER",
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        "h3": [],
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          "Shop Men",
          "QUICK ADD +",
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          "Shop Apparel",
          "Healthcare Workers",
          "Follow Us on Instagram",
          "Our Impact",
          "Follow us on Instagram",
          "Are Vessi shoes really waterproof?"
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        "prices": [
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          "$165",
          "$128",
          "$140",
          "$170",
          "$130",
          "$160",
          "$120"
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        "form_field_names": [
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        ],
        "video": {
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          "native": 4,
          "providers": []
        }
      },
      "proof": [
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          "type": "free_shipping",
          "text": "Free shipping",
          "value": null
        },
        {
          "type": "urgency",
          "text": "Limited time",
          "value": null
        },
        {
          "type": "discount",
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          "value": 15
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      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
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      "discount": {
        "present": true,
        "anchors": [
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        ],
        "percent_off": "15% off"
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "review_wall",
        "faq_accordion",
        "trust_badges",
        "free_shipping",
        "social_proof_logos"
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      "tactics_evidence": {
        "review_wall": "10 review elements",
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "FAQs Are Vessi shoes really waterproof? Yes. Every pair of Vessi sneakers uses our patente",
        "trust_badges": "Guarantee",
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": "Free shipping",
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (4 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 4,
        "contrast_unknown": 18,
        "aa_pass_pct": 98,
        "min_body_px": 12,
        "small_taps": 89,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
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      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Products",
      "url": "https://vessi.com/products/womens-weekend-classic-marble-white",
      "reached": true,
      "copy": {
        "title": "Women's Weekend - Marble White – Vessi",
        "meta_description": "Lightweight, cushioning midsole combined with 4-way stretch waterproof knit Dyma-tex™ technology, for comfort you’ll feel all day long.",
        "hero_copy": "Weekend Classic | Weekend Classic | EVERY SINGLE VESSI SHOE IS",
        "h1": [
          "Weekend Classic",
          "Weekend Classic"
        ],
        "h2": [
          "EVERY SINGLE VESSI SHOE IS",
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          "Customer reviews",
          "FIND A STORE",
          "You wore it best"
        ],
        "h3": [
          "Description"
        ],
        "ctas": [
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          "Write a review",
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          "BELLEVUE SQUARE, WASHINGTON",
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        "prices": [
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          "$160",
          "$170",
          "$190",
          "$130",
          "$101",
          "$90",
          "$87",
          "$129",
          "$200",
          "$162",
          "$140",
          "$98",
          "$131",
          "$180"
        ],
        "form_fields": 12,
        "form_field_names": [
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          "Size",
          "Size",
          "Size",
          "Size",
          "Size",
          "Size",
          "Search input",
          "select",
          "select",
          "select",
          "email"
        ],
        "video": {
          "count": 3,
          "native": 3,
          "providers": []
        }
      },
      "proof": [
        {
          "type": "review_count",
          "text": "25,074 reviews",
          "value": 25074
        },
        {
          "type": "free_shipping",
          "text": "Free shipping",
          "value": null
        },
        {
          "type": "discount",
          "text": "15% off",
          "value": 15
        }
      ],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": true,
        "anchors": [
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          "$160",
          "$200",
          "$130",
          "$170",
          "$180"
        ],
        "percent_off": "15% off"
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "review_wall",
        "trust_badges",
        "free_shipping",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": "103 review elements",
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": "30 day",
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": "Free shipping",
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (4 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 6,
        "contrast_unknown": 11,
        "aa_pass_pct": 98,
        "min_body_px": 12,
        "small_taps": 90,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 2
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/02-p2/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/02-p2/full.png"
      },
      "crops": []
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Collections",
      "url": "https://vessi.com/collections/best-sellers",
      "reached": true,
      "copy": {
        "title": "Best Sellers - Our most loved waterproof styles – Vessi",
        "meta_description": "Spring showers, wet commutes, surprise puddles — our bestselling waterproof sneakers were made for all of it. Dry feet, comfortable from step one.",
        "hero_copy": "Best Sellers",
        "h1": [
          "Best Sellers"
        ],
        "h2": [],
        "h3": [],
        "ctas": [
          "0",
          "USD | EN",
          "SORT & FILTER",
          "All",
          "Women",
          "Men",
          "4",
          "8",
          "QUICK ADD +",
          "Subscribe",
          "Support",
          "Company"
        ],
        "prices": [
          "$150",
          "$170",
          "$190",
          "$160",
          "$130",
          "$165",
          "$128",
          "$140"
        ],
        "form_fields": 1,
        "form_field_names": [
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        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [
        {
          "type": "free_shipping",
          "text": "Free shipping",
          "value": null
        },
        {
          "type": "urgency",
          "text": "Almost Gone",
          "value": null
        },
        {
          "type": "discount",
          "text": "15% off",
          "value": 15
        }
      ],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": true,
        "anchors": [
          "$165"
        ],
        "percent_off": "15% off"
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "review_wall",
        "trust_badges",
        "free_shipping",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": "34 review elements",
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": "30 day",
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": "Free shipping",
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (4 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 3,
        "contrast_unknown": 41,
        "aa_pass_pct": 99,
        "min_body_px": 12,
        "small_taps": 93,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/03-p3/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/03-p3/full.png"
      },
      "crops": []
    },
    {
      "n": 4,
      "id": "p4",
      "label": "Pages",
      "url": "https://vessi.com/pages/order-tracking",
      "reached": true,
      "copy": {
        "title": "Order Tracking – Vessi",
        "meta_description": null,
        "hero_copy": "Track your order | Your order is on the way | Get text updates instead",
        "h1": [
          "Track your order",
          "Your order is on the way",
          "Shipping"
        ],
        "h2": [
          "Get text updates instead",
          "You're all set!",
          "Shipment details",
          "In this shipment",
          "Need help?",
          "Shop by category"
        ],
        "h3": [],
        "ctas": [
          "0",
          "USD | EN",
          "Track order",
          "How does the waterproof tech work?",
          "Do Vessi products contain PFAs?",
          "Does Vessi make half sizes?",
          "When will my order ship?",
          "How much does shipping cost?",
          "Live Chat",
          "Help Centre",
          "Shop Apparel",
          "Shop Shoes"
        ],
        "prices": [
          "$150"
        ],
        "form_fields": 3,
        "form_field_names": [
          "email",
          "text",
          "email"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [
        {
          "type": "free_shipping",
          "text": "Free shipping",
          "value": null
        },
        {
          "type": "discount",
          "text": "15% off",
          "value": 15
        }
      ],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": true,
        "anchors": [],
        "percent_off": "15% off"
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "faq_accordion",
        "trust_badges",
        "free_shipping",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "Shipping How does the waterproof tech work? With magic! Just kidding, it's actually thanks",
        "trust_badges": "30 day",
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": "Free shipping",
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (4 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 1,
        "contrast_unknown": 7,
        "aa_pass_pct": 99,
        "min_body_px": 12,
        "small_taps": 67,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 3
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/04-p4/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/04-p4/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/vessi/screenshot/04-p4/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/vessi/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of vessi.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Products → Collections → Pages\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 59.2% | background |\n| `#f8f8f8` | 37.3% | background |\n| `#0069f0` | 1.7% | accent/brand |\n| `#f7ff8b` | 1.2% | accent/brand |\n| `#e1e551` | 0.4% | accent/brand |\n| `#f7f7f7` | 0.2% | background |\n| `#32a451` | 0.1% | accent/brand |\n\nCurated roles: `primary=#0069f0` · `accent=#0069f0` · `bg=#ffffff` · `surface=#f8f8f8` · `text=#28201a`\n\n## Type\n- Display: `Noi Grotesk`\n- Body: `Noi Grotesk`\n- Size scale (px): 12, 14, 15, 18, 20, 32, 52, 64\n- Radius (px): 6, 10, 30, 34, 144, 9999\n\n## Patterns detected (fact-based). 4/13\n- **Anchor / strikethrough pricing**. A struck-through original price or an \"X% off\" claim. _(home: $165 / 15% off; p2: $150 / $160 / $200 / $130 / $170 / $180 / 15% off; p3: $165 / 15% off)_\n- **On-page review wall**. An embedded wall of customer reviews. _(home: 10 review elements; p2: 103 review elements; p3: 34 review elements)_\n- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping; p3: Free shipping)_\n- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQs Are Vessi shoes really waterproof? Yes. Every pair of Vessi sneakers uses our patente; p4: Shipping How does the waterproof tech work? With magic! Just kidding, it's actually thanks)_\n\n## Proof language (harvested strings → templates)\n- `Free shipping`. e.g. \"Free shipping\"\n- `Limited time`. e.g. \"Limited time\", \"Almost Gone\"\n- `{N}% off`. e.g. \"15% off\"\n- `{N} reviews`. e.g. \"25,074 reviews\"\n\n## Funnel facts\n- Depth reached: 4 step(s) (single-page MVP capture)\n- Proof points: 5 across 4 step(s)\n- Discount/anchor pricing: yes · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:vessi\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/vessi/bundle",
    "html": "https://uxxray.com/ux-report/vessi",
    "brief": "https://api.uxxray.com/api/v1/teardown/vessi/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/vessi/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/vessi/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/vessi/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/vessi/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com/mcp"
  }
}