{
  "schema_version": "1.0",
  "generated_at": "2026-07-29T08:22:17.360Z",
  "slug": "vizro-ai",
  "domain": "vizro.ai",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.8",
    "label": "Roentgen 1.8",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 40,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 6,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 4,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 402,
    "beats_pct": 53,
    "cohort": {
      "type": "saas",
      "n": 241,
      "beats_pct": 37
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home",
      "score": 40,
      "band": "Thin",
      "funnel_depth": 1,
      "captured_at": "2026-07-25",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "mobile",
      "funnel_sig": "home",
      "score": 40,
      "band": "Thin",
      "funnel_depth": 1,
      "captured_at": "2026-07-25",
      "crawler": "Roentgen 1.8"
    }
  ],
  "timeline": [
    {
      "score": 40,
      "band": "Thin",
      "date": "2026-07-25"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 40,
        "band": "Thin",
        "stars": 2,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 6,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 4,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 1,
      "proof_points": 1,
      "proof_steps": 1,
      "components_present": 4,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 4,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "home: free trial"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: as seen on"
        ]
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "home: free, $9.99/mo"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: logos: Launched on LaunchPanda, ShinyLaunch, Acid Tools, Powered by Startup Fast, List on "
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#111827",
        "accent": "#111827",
        "bg": "#151722",
        "surface": "#151722",
        "text": "#b0b8d0"
      },
      "font": {
        "display": "Inter",
        "body": "Inter",
        "families": [
          {
            "family": "Inter",
            "chars": 2097
          },
          {
            "family": "Avenir Next",
            "chars": 38
          },
          {
            "family": "Inter",
            "chars": 26
          },
          {
            "family": "monospace",
            "chars": 22
          }
        ]
      },
      "type_scale": [
        7,
        8,
        12,
        13,
        14,
        15,
        16,
        17,
        18,
        20,
        22,
        24
      ],
      "weights": [
        400,
        500,
        600,
        700,
        800,
        900
      ],
      "base_size": 17,
      "min_size": 7,
      "radius_scale": [
        4,
        8,
        10,
        12,
        14,
        16
      ],
      "palette": [
        {
          "hex": "#151722",
          "usage_pct": 85.2,
          "lum": 0.09,
          "chroma": 0.05
        },
        {
          "hex": "#1e2132",
          "usage_pct": 4.8,
          "lum": 0.13,
          "chroma": 0.08
        },
        {
          "hex": "#111827",
          "usage_pct": 3.9,
          "lum": 0.09,
          "chroma": 0.09
        },
        {
          "hex": "#0c0d14",
          "usage_pct": 3.2,
          "lum": 0.05,
          "chroma": 0.03
        },
        {
          "hex": "#1f2937",
          "usage_pct": 2.1,
          "lum": 0.16,
          "chroma": 0.09
        },
        {
          "hex": "#7c6bf6",
          "usage_pct": 0.3,
          "lum": 0.47,
          "chroma": 0.55
        },
        {
          "hex": "#34d399",
          "usage_pct": 0.1,
          "lum": 0.68,
          "chroma": 0.62
        },
        {
          "hex": "#38bdf8",
          "usage_pct": 0.1,
          "lum": 0.65,
          "chroma": 0.75
        },
        {
          "hex": "#f59e0b",
          "usage_pct": 0.1,
          "lum": 0.65,
          "chroma": 0.92
        },
        {
          "hex": "#a78bfa",
          "usage_pct": 0.1,
          "lum": 0.6,
          "chroma": 0.44
        }
      ]
    }
  },
  "proof_language": [
    {
      "type": "press",
      "template": "AS SEEN ON LAUNCHED ON Tiny Startups TRENDING ON BuildHop LAUNCHED ON",
      "examples": [
        "AS SEEN ON LAUNCHED ON Tiny Startups TRENDING ON BuildHop LAUNCHED ON"
      ]
    }
  ],
  "ux": {
    "summary": {
      "flags": 2,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 6
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "90% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.",
        "evidence": "worst: “Revenue” at 3.76:1 (7px, #7a8099 on #1f2937). needs 4.5:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 7px (base ~18px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "2 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 85 content images carry alt text."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 76,
        "pass_aa": 56,
        "fail_aa": 6,
        "unknown": 14,
        "worst": [
          {
            "text": "Revenue",
            "ratio": 3.76,
            "fg": "#7a8099",
            "bg": "#1f2937",
            "need": 4.5,
            "px": 7
          },
          {
            "text": "Orders",
            "ratio": 3.76,
            "fg": "#7a8099",
            "bg": "#1f2937",
            "need": 4.5,
            "px": 7
          },
          {
            "text": "Growth",
            "ratio": 3.76,
            "fg": "#7a8099",
            "bg": "#1f2937",
            "need": 4.5,
            "px": 7
          },
          {
            "text": "Avg Order",
            "ratio": 3.76,
            "fg": "#7a8099",
            "bg": "#1f2937",
            "need": 4.5,
            "px": 7
          }
        ]
      },
      "typography": {
        "body_px": 18,
        "min_body_px": 7,
        "line_height": 1.7,
        "long_lines": 2,
        "distinct_sizes": 10
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 85,
        "img_missing_alt": 0,
        "controls_total": 0,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1
        ],
        "heading_skips": 1
      },
      "tap_targets": {
        "checked": 95,
        "small": 6,
        "sample": [
          {
            "label": "Pricing",
            "w": 47,
            "h": 22
          },
          {
            "label": "Features",
            "w": 58,
            "h": 22
          },
          {
            "label": "How It Works",
            "w": 89,
            "h": 22
          },
          {
            "label": "Download",
            "w": 111,
            "h": 40
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://www.vizro.ai/",
      "reached": true,
      "copy": {
        "title": "Vizro — AI-Powered Dashboards from Your Spreadsheets",
        "meta_description": "Upload a spreadsheet, get a beautiful interactive dashboard in minutes. Powered by AI. Available on iOS.",
        "hero_copy": "Turn spreadsheets into stunning dashboards | Three steps. Zero effort. | Built for real data work",
        "h1": [
          "Turn spreadsheets into stunning dashboards"
        ],
        "h2": [
          "Three steps. Zero effort.",
          "Built for real data work",
          "One subscription. Everything included.",
          "Ready to see your data differently?"
        ],
        "h3": [
          "Q1 Sales Performance",
          "Upload",
          "AI Analyzes",
          "Explore",
          "AI-Powered Dashboards",
          "Ask Your Data",
          "Story Mode",
          "Share Instantly"
        ],
        "ctas": [
          "Download",
          "Start free trial"
        ],
        "prices": [
          "$847",
          "$362",
          "$412.",
          "$9.99"
        ],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [
        {
          "type": "press",
          "text": "AS SEEN ON\n\nLAUNCHED ON\nTiny Startups\nTRENDING ON\nBuildHop\nLAUNCHED ON",
          "value": null
        }
      ],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": true,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "press_logos",
        "free_trial",
        "social_proof_logos",
        "pricing_tiers"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": "as seen on",
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "free trial",
        "no_credit_card": null,
        "social_proof_logos": "logos: Launched on LaunchPanda, ShinyLaunch, Acid Tools, Powered by Startup Fast, List on ",
        "usage_proof": null,
        "pricing_tiers": "free, $9.99/mo",
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 6,
        "contrast_unknown": 14,
        "aa_pass_pct": 90,
        "min_body_px": 7,
        "small_taps": 6,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/vizro-ai/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/vizro-ai/screenshot/01-home/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/vizro-ai/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of vizro.ai\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-25). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#151722` | 85.2% | support |\n| `#1e2132` | 4.8% | support |\n| `#111827` | 3.9% | support |\n| `#0c0d14` | 3.2% | support |\n| `#1f2937` | 2.1% | support |\n| `#7c6bf6` | 0.3% | accent/brand |\n| `#34d399` | 0.1% | accent/brand |\n| `#38bdf8` | 0.1% | accent/brand |\n\nCurated roles: `primary=#111827` · `accent=#111827` · `bg=#151722` · `surface=#151722` · `text=#b0b8d0`\n\n## Type\n- Display: `Inter`\n- Body: `Inter`\n- Size scale (px): 7, 8, 12, 13, 14, 15, 16, 17, 18, 20, 22, 24\n- Radius (px): 4, 8, 10, 12, 14, 16\n\n## Patterns detected (fact-based). 4/11\n- **Free trial / freemium**. A free trial, free tier, or \"no credit card\" entry offer. _(home: free trial)_\n- **Trusted-by logo wall**. Customer/company logos or a \"trusted by / used by\" claim. _(home: logos: Launched on LaunchPanda, ShinyLaunch, Acid Tools, Powered by Startup Fast, List on )_\n- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $9.99/mo)_\n- **Press / \"as seen in\"**. Media logos or an \"as seen in / featured in\" claim borrowing publication credibility. _(home: as seen on)_\n\n## Proof language (harvested strings → templates)\n- `AS SEEN ON LAUNCHED ON Tiny Startups TRENDING ON BuildHop LAUNCHED ON`. e.g. \"AS SEEN ON LAUNCHED ON Tiny Startups TRENDING ON BuildHop LAUNCHED ON\"\n\n## Funnel facts\n- Depth reached: 1 step(s) (single-page MVP capture)\n- Proof points: 1 across 1 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:vizro-ai\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/vizro-ai/bundle",
    "html": "https://uxxray.com/ux-report/vizro-ai",
    "brief": "https://api.uxxray.com/api/v1/teardown/vizro-ai/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/vizro-ai/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/vizro-ai/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/vizro-ai/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/vizro-ai/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com/mcp"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 40,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://www.vizro.ai/",
          "reached": true,
          "copy": {
            "title": "Vizro — AI-Powered Dashboards from Your Spreadsheets",
            "meta_description": "Upload a spreadsheet, get a beautiful interactive dashboard in minutes. Powered by AI. Available on iOS.",
            "hero_copy": "Turn spreadsheets into stunning dashboards | Three steps. Zero effort. | Built for real data work",
            "h1": [
              "Turn spreadsheets into stunning dashboards"
            ],
            "h2": [
              "Three steps. Zero effort.",
              "Built for real data work",
              "One subscription. Everything included.",
              "Ready to see your data differently?"
            ],
            "h3": [
              "Q1 Sales Performance",
              "Upload",
              "AI Analyzes",
              "Explore",
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