# Agent Brief. build in the style of vocallab.ai

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 99.7% | background |
| `#f4f6fa` | 0.2% | background |
| `#0f172a` | 0.1% | support |
| `#34d399` | 0% | accent/brand |
| `#3b82f6` | 0% | accent/brand |
| `#6366f1` | 0% | accent/brand |
| `#8b5cf6` | 0% | accent/brand |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#f4f6fa` · `text=#0f172a`

## Type
- Display: `Poppins`
- Body: `Poppins`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 24, 30, 36, 48
- Radius (px): 8, 12, 16, 50, 999, 33554400

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: Compare Plans)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ; pricing: Frequently Asked Questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free plan; pricing: Free Tier; p3: Free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: backed by; pricing: logos: Michael B., Lauren D., Christopher M., Lina F., Sarah K.; p3: logos: Michael B., Sarah K., David L., Lauren D., Anthony R.)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: $4/mo, $9/mo, $24/mo, $99/mo; pricing: $4/mo, $9/mo, $24/mo, $99/mo)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; pricing: featured on; p3: featured on)_

## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee`. e.g. "7-day money-back guarantee"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.