{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:05:50.773Z",
  "slug": "vpn-com-2026-07-09",
  "domain": "vpn.com",
  "funnel_type": "content",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 65,
    "band": "Partial",
    "stars": 3,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 0
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 7,
        "cap": 7
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 0,
        "cap": 0
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 6,
        "cap": 6
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 7
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "content",
      "score": {
        "score": 65,
        "band": "Partial",
        "stars": 3,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 0
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 7,
            "cap": 7
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 0,
            "cap": 0
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 6,
            "cap": 6
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 7
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 2,
      "proof_steps": 1,
      "components_present": 6,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 2,
      "tactics_total": 3,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "s2: FAQ/accordion"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "s2: proof in first viewport"
        ]
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#2663eb",
        "accent": "#2663eb",
        "bg": "#ffffff",
        "surface": "#f8fafc",
        "text": "#0f172a"
      },
      "font": {
        "display": "ui-serif",
        "body": "ui-sans-serif"
      },
      "radius_scale": [
        5,
        6,
        8,
        10,
        12
      ]
    }
  },
  "proof_language": [
    {
      "type": "guarantee",
      "template": "{N}-day money-back guarantee",
      "examples": [
        "30-day money-back guarantee"
      ]
    },
    {
      "type": "discount",
      "template": "{N}% off",
      "examples": [
        "68% off"
      ]
    }
  ],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://www.vpn.com/",
      "reached": true,
      "copy": {
        "title": "Best VPNs: Fast, Private & Affordable",
        "hero_copy": "Your privacy isn't negotiable. | Four things we hear every day. | New here? Start with these.",
        "h1": [
          "Your privacy isn't negotiable."
        ],
        "h2": [
          "Four things we hear every day.",
          "New here? Start with these.",
          "See the data yourself."
        ],
        "ctas": [
          "EN",
          "Security",
          "Streaming",
          "Gaming",
          "Enterprise",
          "Privacy",
          "Torrenting"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [],
      "screenshots": {
        "hero": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/01-home/full.png"
      },
      "crops": []
    },
    {
      "n": 2,
      "id": "s2",
      "label": "Best Vpn For Streaming",
      "url": "https://www.vpn.com/vpn/best-vpn-for-streaming/",
      "reached": true,
      "copy": {
        "title": "Best VPN for Streaming: Access Content & Stream in 4K",
        "hero_copy": "Best VPN for Streaming | All 4 picks, ranked | Jump to a specific guide",
        "h1": [
          "Best VPN for Streaming"
        ],
        "h2": [
          "All 4 picks, ranked",
          "Jump to a specific guide",
          "Quick Comparison: Streaming VPN Performance",
          "Top 5 VPNs Tested Across Every Streaming Platform",
          "What Makes a VPN Good for accessing Streams?",
          "How to Set Up a VPN for Streaming on Any Device",
          "Is Using a VPN for Streaming Legal?",
          "Frequently Asked Questions"
        ],
        "ctas": [
          "EN"
        ],
        "prices": [
          "$1.99",
          "$3.39",
          "$3.49",
          "$1.78",
          "$2.99",
          "$2.03"
        ],
        "form_fields": 0
      },
      "proof": [
        {
          "type": "guarantee",
          "text": "30-day money-back guarantee",
          "value": 30
        },
        {
          "type": "discount",
          "text": "68% off",
          "value": 68
        }
      ],
      "tactics": [
        "subscription_toggle",
        "faq_accordion",
        "trust_badges",
        "press_logos",
        "free_trial",
        "social_proof_logos"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/02-s2/hero.png",
        "full": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/02-s2/full.png"
      },
      "crops": []
    },
    {
      "n": 3,
      "id": "s3",
      "label": "Nordvpn Coupon",
      "url": "https://www.vpn.com/nordvpn-coupon/",
      "reached": false,
      "copy": {
        "title": "Page Not Found — VPN.com",
        "hero_copy": "Page not found",
        "h1": [
          "Page not found"
        ],
        "h2": [],
        "ctas": [],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [],
      "screenshots": {
        "hero": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/03-s3/hero.png",
        "full": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/03-s3/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/vpn-com-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of vpn.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Best Vpn For Streaming → Nordvpn Coupon\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 71.9% | background |\n| `#2663eb` | 11.5% | accent/brand |\n| `#f8fafc` | 9.5% | background |\n| `#a855f7` | 4.8% | accent/brand |\n| `#dcfce7` | 1.5% | background |\n| `#0a0a0a` | 0.8% | support |\n\nCurated roles: `primary=#2663eb` · `accent=#2663eb` · `bg=#ffffff` · `surface=#f8fafc` · `text=#0f172a`\n\n## Type\n- Display: `ui-serif`\n- Body: `ui-sans-serif`\n- Size scale (px): 11, 12, 14, 16, 17, 18, 24, 36, 40, 72\n- Radius (px): 5, 6, 8, 10, 12\n\n## Patterns detected (fact-based) — 2/3\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(s2: FAQ/accordion)_\n- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(s2: proof in first viewport)_\n\n## Proof language (harvested strings → templates)\n- `{N}-day money-back guarantee` — e.g. \"30-day money-back guarantee\"\n- `{N}% off` — e.g. \"68% off\"\n\n## Funnel facts\n- Depth reached: 2 steps\n- Proof points: 2 across 1 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: yes · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/vpn-com-2026-07-09/bundle",
    "html": "https://uxxray.com/t/vpn-com-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/vpn-com-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/vpn-com-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/vpn-com-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/vpn-com-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/vpn-com-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 65,
        "band": "Partial",
        "stars": 3
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://www.vpn.com/",
          "reached": true,
          "copy": {
            "title": "Best VPNs: Fast, Private & Affordable",
            "hero_copy": "Your privacy isn't negotiable. | Four things we hear every day. | New here? Start with these.",
            "h1": [
              "Your privacy isn't negotiable."
            ],
            "h2": [
              "Four things we hear every day.",
              "New here? Start with these.",
              "See the data yourself."
            ],
            "ctas": [
              "EN",
              "Security",
              "Streaming",
              "Gaming",
              "Enterprise",
              "Privacy",
              "Torrenting"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "s2",
          "label": "Best Vpn For Streaming",
          "url": "https://www.vpn.com/vpn/best-vpn-for-streaming/",
          "reached": true,
          "copy": {
            "title": "Best VPN for Streaming: Access Content & Stream in 4K",
            "hero_copy": "Best VPN for Streaming | All 4 picks, ranked | Jump to a specific guide",
            "h1": [
              "Best VPN for Streaming"
            ],
            "h2": [
              "All 4 picks, ranked",
              "Jump to a specific guide",
              "Quick Comparison: Streaming VPN Performance",
              "Top 5 VPNs Tested Across Every Streaming Platform",
              "What Makes a VPN Good for accessing Streams?",
              "How to Set Up a VPN for Streaming on Any Device",
              "Is Using a VPN for Streaming Legal?",
              "Frequently Asked Questions"
            ],
            "ctas": [
              "EN"
            ],
            "prices": [
              "$1.99",
              "$3.39",
              "$3.49",
              "$1.78",
              "$2.99",
              "$2.03"
            ],
            "form_fields": 0
          },
          "proof": [
            {
              "type": "guarantee",
              "text": "30-day money-back guarantee",
              "value": 30
            },
            {
              "type": "discount",
              "text": "68% off",
              "value": 68
            }
          ],
          "tactics": [
            "subscription_toggle",
            "faq_accordion",
            "trust_badges",
            "press_logos",
            "free_trial",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/02-s2/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/02-s2/full.png"
          },
          "crops": []
        },
        {
          "n": 3,
          "id": "s3",
          "label": "Nordvpn Coupon",
          "url": "https://www.vpn.com/nordvpn-coupon/",
          "reached": false,
          "copy": {
            "title": "Page Not Found — VPN.com",
            "hero_copy": "Page not found",
            "h1": [
              "Page not found"
            ],
            "h2": [],
            "ctas": [],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/03-s3/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-09/desktop/03-s3/full.png"
          },
          "crops": []
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 65,
        "band": "Partial",
        "stars": 3
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://www.vpn.com/",
          "reached": true,
          "copy": {
            "title": "Best VPNs: Fast, Private & Affordable",
            "hero_copy": "Your privacy isn't negotiable. | Four things we hear every day. | New here? Start with these.",
            "h1": [
              "Your privacy isn't negotiable."
            ],
            "h2": [
              "Four things we hear every day.",
              "New here? Start with these.",
              "See the data yourself."
            ],
            "ctas": [
              "EN",
              "Security",
              "Streaming",
              "Gaming",
              "Enterprise",
              "Privacy",
              "Torrenting"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-09/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-09/mobile/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "s2",
          "label": "Best Vpn For Streaming",
          "url": "https://www.vpn.com/vpn/best-vpn-for-streaming/",
          "reached": true,
          "copy": {
            "title": "Best VPN for Streaming: Access Content & Stream in 4K",
            "hero_copy": "Best VPN for Streaming | All 4 picks, ranked | Jump to a specific guide",
            "h1": [
              "Best VPN for Streaming"
            ],
            "h2": [
              "All 4 picks, ranked",
              "Jump to a specific guide",
              "Quick Comparison: Streaming VPN Performance",
              "Top 5 VPNs Tested Across Every Streaming Platform",
              "What Makes a VPN Good for accessing Streams?",
              "How to Set Up a VPN for Streaming on Any Device",
              "Is Using a VPN for Streaming Legal?",
              "Frequently Asked Questions"
            ],
            "ctas": [
              "EN"
            ],
            "prices": [
              "$3.39",
              "$3.49",
              "$1.78",
              "$2.99",
              "$2.03"
            ],
            "form_fields": 0
          },
          "proof": [
            {
              "type": "guarantee",
              "text": "30-day money-back guarantee",
              "value": 30
            },
            {
              "type": "discount",
              "text": "68% off",
              "value": 68
            }
          ],
          "tactics": [
            "subscription_toggle",
            "faq_accordion",
            "trust_badges",
            "press_logos",
            "free_trial",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-09/mobile/02-s2/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-09/mobile/02-s2/full.png"
          },
          "crops": []
        },
        {
          "n": 3,
          "id": "s3",
          "label": "Nordvpn Coupon",
          "url": "https://www.vpn.com/nordvpn-coupon/",
          "reached": false,
          "copy": {
            "title": "Page Not Found — VPN.com",
            "hero_copy": "Page not found",
            "h1": [
              "Page not found"
            ],
            "h2": [],
            "ctas": [],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-09/mobile/03-s3/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-09/mobile/03-s3/full.png"
          },
          "crops": []
        }
      ]
    }
  }
}