{
  "schema_version": "1.0",
  "generated_at": "2026-07-11T00:03:08.567Z",
  "slug": "vpn",
  "domain": "vpn.com",
  "funnel_type": "affiliate",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 50,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 7,
        "cap": 7
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 7,
        "cap": 13
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 16
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 6,
        "cap": 6
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "affiliate",
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 7,
            "cap": 7
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 7,
            "cap": 13
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 16
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 6,
            "cap": 6
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 2,
      "proof_steps": 1,
      "components_present": 6,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 4,
      "tactics_total": 8,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "affiliate_disclosure",
        "label": "Affiliate disclosure",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "s2: Frequently Asked Questions"
        ]
      },
      {
        "id": "outbound_offer",
        "label": "Outbound offer CTAs",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "s2: proof in first viewport"
        ]
      },
      {
        "id": "ranked_list",
        "label": "Ranked \"best of\" list",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "s2: ranked list"
        ]
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: logos: Astrill VPN, Avast VPN, CyberGhost, ExpressVPN, Hide.me",
          "s2: trusted by"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#2663eb",
        "accent": "#2663eb",
        "bg": "#ffffff",
        "surface": "#f8fafc",
        "text": "#0f172a"
      },
      "font": {
        "display": "ui-serif",
        "body": "ui-sans-serif"
      },
      "radius_scale": [
        5,
        6,
        8,
        10,
        12
      ]
    }
  },
  "proof_language": [
    {
      "type": "guarantee",
      "template": "{N}-day money-back guarantee",
      "examples": [
        "30-day money-back guarantee"
      ]
    },
    {
      "type": "discount",
      "template": "{N}% off",
      "examples": [
        "68% off"
      ]
    }
  ],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://www.vpn.com/",
      "reached": true,
      "copy": {
        "title": "Best VPNs: Fast, Private & Affordable",
        "hero_copy": "Your privacy isn't negotiable. | Four things we hear every day. | New here? Start with these.",
        "h1": [
          "Your privacy isn't negotiable."
        ],
        "h2": [
          "Four things we hear every day.",
          "New here? Start with these.",
          "See the data yourself."
        ],
        "ctas": [
          "EN",
          "Security",
          "Streaming",
          "Gaming",
          "Enterprise",
          "Privacy",
          "Torrenting"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "free_trial",
        "no_credit_card",
        "social_proof_logos"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/01-home/full.png"
      },
      "crops": []
    },
    {
      "n": 2,
      "id": "s2",
      "label": "Best Vpn For Streaming",
      "url": "https://www.vpn.com/vpn/best-vpn-for-streaming/",
      "reached": true,
      "copy": {
        "title": "Best VPN for Streaming: Access Content & Stream in 4K",
        "hero_copy": "Best VPN for Streaming | All 4 picks, ranked | Jump to a specific guide",
        "h1": [
          "Best VPN for Streaming"
        ],
        "h2": [
          "All 4 picks, ranked",
          "Jump to a specific guide",
          "Quick Comparison: Streaming VPN Performance",
          "Top 5 VPNs Tested Across Every Streaming Platform",
          "What Makes a VPN Good for accessing Streams?",
          "How to Set Up a VPN for Streaming on Any Device",
          "Is Using a VPN for Streaming Legal?",
          "Frequently Asked Questions"
        ],
        "ctas": [
          "EN"
        ],
        "prices": [
          "$1.99",
          "$3.39",
          "$3.49",
          "$1.78",
          "$2.99",
          "$2.03"
        ],
        "form_fields": 0
      },
      "proof": [
        {
          "type": "guarantee",
          "text": "30-day money-back guarantee",
          "value": 30
        },
        {
          "type": "discount",
          "text": "68% off",
          "value": 68
        }
      ],
      "tactics": [
        "faq_accordion",
        "trust_badges",
        "press_logos",
        "free_trial",
        "social_proof_logos"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/02-s2/hero.png",
        "full": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/02-s2/full.png"
      },
      "crops": []
    },
    {
      "n": 3,
      "id": "s3",
      "label": "Nordvpn Coupon",
      "url": "https://www.vpn.com/nordvpn-coupon/",
      "reached": false,
      "copy": {
        "title": "Page Not Found — VPN.com",
        "hero_copy": "Page not found",
        "h1": [
          "Page not found"
        ],
        "h2": [],
        "ctas": [],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [],
      "screenshots": {
        "hero": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/03-s3/hero.png",
        "full": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/03-s3/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/vpn/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Funnel Teardown — vpn.com\n\n> An evidence-based read of vpn.com's live conversion funnel, captured 2026-07-10.\n> Every claim is measured from the page; each detected tactic carries the exact\n> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this\n> to understand WHY this funnel converts (or leaks) — the persuasion principles it\n> uses and the ones it's missing. It is a report to learn from, not a template to clone.\n\n**Funnel type:** affiliate\n**Evidence Coverage Score:** 50/100 (Thin)\n**Path captured:** Homepage / Lander → Best Vpn For Streaming → Nordvpn Coupon\n\n## Scorecard — where the points come from\n| Category | Earned |\n|----------|-------:|\n| Offer clarity | 7 / 7 |\n| Action path | 7 / 13 |\n| Trust & proof | 6 / 16 |\n| Friction reduction | 6 / 6 |\n| Value reinforcement | 0 / 10 |\n| Risk reversal & urgency | 0 / 0 |\n\n## What's working — tactics in play, with proof\nEach is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.\n- **FAQ / objection handling** — An accordion / FAQ block answering objections.  \n  _Proof:_ `s2: Frequently Asked Questions`\n- **Proof above the fold** — Social proof rendered within the first viewport on at least one step.  \n  _Proof:_ `s2: proof in first viewport`\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim.  \n  _Proof:_ `home: logos: Astrill VPN, Avast VPN, CyberGhost, ExpressVPN, Hide.me`, `s2: trusted by`\n- **Ranked \"best of\" list** — A ranked / numbered comparison of options (\"best X for Y\", \"top 5\") — the affiliate roundup pattern.  \n  _Proof:_ `s2: ranked list`\n\n## What's missing — gaps for a affiliate funnel\nConversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:\n- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.\n- **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product.\n- **Outbound offer CTAs** — not detected. \"View deal / check price / shop at\" CTAs sending visitors to a merchant — the affiliate money link.\n- **Affiliate disclosure** — not detected. An FTC-style disclosure (\"we may earn a commission\", \"as an Amazon Associate\") — a transparency/trust signal.\n\n## Proof language observed\nThe exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:\n- `{N}-day money-back guarantee` — e.g. \"30-day money-back guarantee\"\n- `{N}% off` — e.g. \"68% off\"\n\n## Measured design signals (facts, not a style to copy)\n- Palette, area-weighted from live CSS:\n\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 71.9% | background |\n| `#2663eb` | 11.5% | accent/brand |\n| `#f8fafc` | 9.5% | background |\n| `#a855f7` | 4.8% | accent/brand |\n| `#dcfce7` | 1.5% | background |\n| `#0a0a0a` | 0.8% | support |\n\n- Type: display `ui-serif`, body `ui-sans-serif` · size scale (px): 11, 12, 14, 16, 17, 18, 24, 36, 40, 72 · radius (px): 5, 6, 8, 10, 12\n\n## Funnel facts\n- Depth reached: 2 steps\n- Proof points: 2 across 1 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: yes · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n---\n_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/vpn/bundle",
    "html": "https://uxxray.com/ux-report/vpn",
    "brief": "https://api.uxxray.com/api/v1/teardown/vpn/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/vpn/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/vpn/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/vpn/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/vpn/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://www.vpn.com/",
          "reached": true,
          "copy": {
            "title": "Best VPNs: Fast, Private & Affordable",
            "hero_copy": "Your privacy isn't negotiable. | Four things we hear every day. | New here? Start with these.",
            "h1": [
              "Your privacy isn't negotiable."
            ],
            "h2": [
              "Four things we hear every day.",
              "New here? Start with these.",
              "See the data yourself."
            ],
            "ctas": [
              "EN",
              "Security",
              "Streaming",
              "Gaming",
              "Enterprise",
              "Privacy",
              "Torrenting"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "free_trial",
            "no_credit_card",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "s2",
          "label": "Best Vpn For Streaming",
          "url": "https://www.vpn.com/vpn/best-vpn-for-streaming/",
          "reached": true,
          "copy": {
            "title": "Best VPN for Streaming: Access Content & Stream in 4K",
            "hero_copy": "Best VPN for Streaming | All 4 picks, ranked | Jump to a specific guide",
            "h1": [
              "Best VPN for Streaming"
            ],
            "h2": [
              "All 4 picks, ranked",
              "Jump to a specific guide",
              "Quick Comparison: Streaming VPN Performance",
              "Top 5 VPNs Tested Across Every Streaming Platform",
              "What Makes a VPN Good for accessing Streams?",
              "How to Set Up a VPN for Streaming on Any Device",
              "Is Using a VPN for Streaming Legal?",
              "Frequently Asked Questions"
            ],
            "ctas": [
              "EN"
            ],
            "prices": [
              "$1.99",
              "$3.39",
              "$3.49",
              "$1.78",
              "$2.99",
              "$2.03"
            ],
            "form_fields": 0
          },
          "proof": [
            {
              "type": "guarantee",
              "text": "30-day money-back guarantee",
              "value": 30
            },
            {
              "type": "discount",
              "text": "68% off",
              "value": 68
            }
          ],
          "tactics": [
            "faq_accordion",
            "trust_badges",
            "press_logos",
            "free_trial",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/02-s2/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/02-s2/full.png"
          },
          "crops": []
        },
        {
          "n": 3,
          "id": "s3",
          "label": "Nordvpn Coupon",
          "url": "https://www.vpn.com/nordvpn-coupon/",
          "reached": false,
          "copy": {
            "title": "Page Not Found — VPN.com",
            "hero_copy": "Page not found",
            "h1": [
              "Page not found"
            ],
            "h2": [],
            "ctas": [],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/03-s3/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-10/desktop/03-s3/full.png"
          },
          "crops": []
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://www.vpn.com/",
          "reached": true,
          "copy": {
            "title": "Best VPNs: Fast, Private & Affordable",
            "hero_copy": "Your privacy isn't negotiable. | Four things we hear every day. | New here? Start with these.",
            "h1": [
              "Your privacy isn't negotiable."
            ],
            "h2": [
              "Four things we hear every day.",
              "New here? Start with these.",
              "See the data yourself."
            ],
            "ctas": [
              "EN",
              "Security",
              "Streaming",
              "Gaming",
              "Enterprise",
              "Privacy",
              "Torrenting"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "free_trial",
            "no_credit_card",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-10/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-10/mobile/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "s2",
          "label": "Best Vpn For Streaming",
          "url": "https://www.vpn.com/vpn/best-vpn-for-streaming/",
          "reached": true,
          "copy": {
            "title": "Best VPN for Streaming: Access Content & Stream in 4K",
            "hero_copy": "Best VPN for Streaming | All 4 picks, ranked | Jump to a specific guide",
            "h1": [
              "Best VPN for Streaming"
            ],
            "h2": [
              "All 4 picks, ranked",
              "Jump to a specific guide",
              "Quick Comparison: Streaming VPN Performance",
              "Top 5 VPNs Tested Across Every Streaming Platform",
              "What Makes a VPN Good for accessing Streams?",
              "How to Set Up a VPN for Streaming on Any Device",
              "Is Using a VPN for Streaming Legal?",
              "Frequently Asked Questions"
            ],
            "ctas": [
              "EN",
              "Buy →"
            ],
            "prices": [
              "$3.39",
              "$3.49",
              "$1.78",
              "$2.99",
              "$2.03"
            ],
            "form_fields": 0
          },
          "proof": [
            {
              "type": "guarantee",
              "text": "30-day money-back guarantee",
              "value": 30
            },
            {
              "type": "discount",
              "text": "68% off",
              "value": 68
            }
          ],
          "tactics": [
            "faq_accordion",
            "trust_badges",
            "press_logos",
            "free_trial",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-10/mobile/02-s2/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-10/mobile/02-s2/full.png"
          },
          "crops": []
        },
        {
          "n": 3,
          "id": "s3",
          "label": "Nordvpn Coupon",
          "url": "https://www.vpn.com/nordvpn-coupon/",
          "reached": false,
          "copy": {
            "title": "Page Not Found — VPN.com",
            "hero_copy": "Page not found",
            "h1": [
              "Page not found"
            ],
            "h2": [],
            "ctas": [],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/vpn.com/2026-07-10/mobile/03-s3/hero.png",
            "full": "https://uxxray.com/reports/vpn.com/2026-07-10/mobile/03-s3/full.png"
          },
          "crops": []
        }
      ]
    }
  }
}