{
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  "generated_at": "2026-07-18T02:21:29.475Z",
  "slug": "vuoriclothing",
  "domain": "vuoriclothing.com",
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    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
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        "label": "Offer clarity",
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      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 0,
        "cap": 13
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 17
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 4,
        "cap": 15
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 15
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 5,
        "cap": 10
      }
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  "percentile": {
    "corpus_n": 231,
    "beats_pct": 28,
    "cohort": {
      "type": "ecommerce",
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      "beats_pct": 33
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  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>p2>p3",
      "score": 20,
      "band": "Sparse",
      "funnel_depth": 3,
      "captured_at": "2026-07-17",
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            "id": "offer",
            "label": "Offer clarity",
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            "cap": 18
          },
          {
            "id": "action",
            "label": "Action path",
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          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 17
          },
          {
            "id": "friction",
            "label": "Friction reduction",
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            "cap": 15
          },
          {
            "id": "value",
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            "cap": 15
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 5,
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        ]
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      "funnel_depth": 3,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 7,
      "free_gifts": 0,
      "discount_present": false,
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      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
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        "shared": []
      },
      "tactics_detected": 3,
      "tactics_total": 13,
      "checkout_reached": null
    },
    "patterns": [
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        "label": "Anchor / strikethrough pricing",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "countdown_urgency",
        "label": "Countdown / urgency timer",
        "category": "urgency",
        "present": true,
        "count": 3,
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          "p2: 20:49:56",
          "p3: 20:58:35"
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      {
        "id": "express_checkout",
        "label": "Express wallets",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
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        "evidence": []
      },
      {
        "id": "free_gift_stack",
        "label": "Stacked free gifts",
        "category": "incentive",
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        "evidence": []
      },
      {
        "id": "free_shipping_offer",
        "label": "Free shipping",
        "category": "offer",
        "present": true,
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        "evidence": [
          "home: Free Shipping",
          "p2: Free Shipping",
          "p3: Free Shipping"
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      },
      {
        "id": "guarantee",
        "label": "Money-back guarantee",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "per_serving_anchor",
        "label": "Per-unit price anchor",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_saturation",
        "label": "Proof at every step",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "review_wall",
        "label": "On-page review wall",
        "category": "proof",
        "present": true,
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        "evidence": [
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          "p2: review widget",
          "p3: review widget"
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      },
      {
        "id": "subscription_default",
        "label": "Subscription / auto-ship",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
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    ]
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        "primary": "#e0f0ff",
        "accent": "#e0f0ff",
        "bg": "#f8f8f8",
        "surface": "#ededed",
        "text": "#333333"
      },
      "font": {
        "display": "aktiv-grotesk",
        "body": "aktiv-grotesk",
        "families": [
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            "family": "aktiv-grotesk",
            "chars": 2963
          },
          {
            "family": "Arial",
            "chars": 9
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        ]
      },
      "type_scale": [
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        12,
        13,
        14,
        15,
        18,
        20,
        21,
        28,
        40,
        50
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      "weights": [
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        500,
        600,
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      ],
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      "min_size": 10,
      "radius_scale": [
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        3
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        {
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        {
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          "lum": 0.37,
          "chroma": 0.23
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      "unknown": 0,
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      "checks_total": 8
    },
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        "group": "contrast",
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        "fact": "95% of measurable text passes WCAG AA."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 10px (base ~12px). below the ~16px readable floor.",
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      },
      {
        "group": "type",
        "label": "Line length",
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      },
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        "group": "a11y",
        "label": "Language declared",
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        "group": "a11y",
        "label": "Image alt text",
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        "group": "a11y",
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      },
      {
        "group": "a11y",
        "label": "Heading structure",
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            "ratio": 1,
            "fg": "#ffffff",
            "bg": "#ffffff",
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          },
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            "ratio": 1,
            "fg": "#ffffff",
            "bg": "#ffffff",
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            "px": 50
          },
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            "fg": "#ffffff",
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          {
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            "fg": "#ffffff",
            "bg": "#ffffff",
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            "px": 50
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        ]
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        "min_body_px": 10,
        "line_height": 1.5,
        "long_lines": 5,
        "distinct_sizes": 10
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      "a11y": {
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        "viewport": true,
        "img_total": 161,
        "img_missing_alt": 0,
        "controls_total": 8,
        "controls_unlabeled": 1,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 2,
        "h1_counts": [
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          1,
          2
        ],
        "heading_skips": 7
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      "tap_targets": {
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        "small": 174,
        "sample": [
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            "label": "Sign Up",
            "w": 58,
            "h": 20
          },
          {
            "label": "Sign Up",
            "w": 58,
            "h": 20
          },
          {
            "label": "Sign Up",
            "w": 58,
            "h": 20
          },
          {
            "label": "Gift Cards",
            "w": 70,
            "h": 20
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
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          "Shop Men's",
          "Shop Women's",
          "Men",
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          "$98",
          "$138",
          "$128",
          "$118",
          "$64",
          "$78",
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          "$74",
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      "proof_position": {
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        "free_gift",
        "trust_badges",
        "press_logos",
        "free_shipping",
        "social_proof_logos"
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      "tactics_evidence": {
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        "comparison_table": null,
        "countdown_timer": "20:55:40",
        "free_gift": "free gift",
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": "30 day",
        "press_logos": "featured in",
        "per_unit_price": null,
        "free_shipping": "Free Shipping",
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        "social_proof_logos": "used by",
        "usage_proof": null,
        "pricing_tiers": null,
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        "contrast_unknown": 0,
        "aa_pass_pct": 90,
        "min_body_px": 10,
        "small_taps": 55,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 2
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      "screenshots": {
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      },
      "crops": [
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          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/screenshot/01-home/crops/primary_cta.png"
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      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Collections",
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      "reached": true,
      "copy": {
        "title": "Gymnast & Vuori Athlete Livvy Dunne's Favorite Styles – Vuori",
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        "h2": [
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          "Activities",
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          "Length"
        ],
        "h3": [
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        "ctas": [
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          "Gift Cards",
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          "Cookies Settings",
          "Cookies Settings Reject All Accept All Cookies",
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          "$58",
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      "proof": [],
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        "social_proof_logos"
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        "countdown_timer": "20:49:56",
        "free_gift": "free gift",
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        "free_shipping": "Free Shipping",
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        "min_body_px": 10,
        "small_taps": 58,
        "h_overflow": false,
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    {
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      "label": "Products",
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        "meta_description": "Gift happiness! Inspire loved ones, friends, colleagues, you name it, with a digital gift card for activewear and performance apparel from Vuori Clothing.",
        "hero_copy": "Digital Gift Card | Digital Gift Card | Support",
        "h1": [
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          "Digital Gift Card"
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        "h2": [
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          "Company",
          "Other",
          "Support",
          "Company",
          "Other"
        ],
        "h3": [
          "Product Description",
          "Returns"
        ],
        "ctas": [
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          "Find a Store",
          "Gift Cards",
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          "60",
          "$25.00",
          "$50.00",
          "$75.00",
          "$100.00",
          "$150.00",
          "$200.00"
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          "$50.00",
          "$75.00",
          "$100.00",
          "$150.00",
          "$200.00",
          "$500.00"
        ],
        "form_fields": 3,
        "form_field_names": [
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        "video": {
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          "providers": []
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      },
      "proof": [],
      "proof_position": {
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      },
      "subscription": {
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      "free_items": [],
      "tactics": [
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        "trust_badges",
        "free_shipping",
        "social_proof_logos"
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      "tactics_evidence": {
        "review_wall": "review widget",
        "comparison_table": null,
        "countdown_timer": "20:58:35",
        "free_gift": "gift with purchase",
        "subscription_toggle": null,
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        "trust_badges": "30 day",
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        "per_unit_price": null,
        "free_shipping": "Free Shipping",
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "used by",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
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        "contrast_unknown": 0,
        "aa_pass_pct": 99,
        "min_body_px": 10,
        "small_taps": 61,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 2
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      "screenshots": {
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      "crops": []
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  "favicon_url": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of vuoriclothing.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Collections → Products\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#f8f8f8` | 45.9% | background |\n| `#ededed` | 40.4% | background |\n| `#e0f0ff` | 7.8% | background |\n| `#ffffff` | 5.8% | background |\n| `#346e4a` | 0.1% | support |\n\nCurated roles: `primary=#e0f0ff` · `accent=#e0f0ff` · `bg=#f8f8f8` · `surface=#ededed` · `text=#333333`\n\n## Type\n- Display: `aktiv-grotesk`\n- Body: `aktiv-grotesk`\n- Size scale (px): 10, 12, 13, 14, 15, 18, 20, 21, 28, 40, 50\n- Radius (px): 2, 3\n\n## Patterns detected (fact-based). 3/13\n- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(home: 20:55:40; p2: 20:49:56; p3: 20:58:35)_\n- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_\n- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 3 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: yes · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:vuoriclothing\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/bundle",
    "html": "https://uxxray.com/ux-report/vuoriclothing",
    "brief": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  }
}