{ "schema_version": "1.0", "generated_at": "2026-07-29T19:22:59.610Z", "slug": "wherewastaken", "domain": "wherewastaken.com", "funnel_type": "saas", "crawler": { "id": "roentgen", "name": "Roentgen", "kind": "surface", "version": "1.8", "label": "Roentgen 1.8", "status": "live", "tagline": "Surface funnel x-ray", "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.", "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.", "destination": "/ux-report/", "changelog": [ { "version": "1.8", "date": "2026-07-24", "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors." }, { "version": "1.7", "date": "2026-07-23", "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)." }, { "version": "1.6", "date": "2026-07-21", "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)." }, { "version": "1.5", "date": "2026-07-20", "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage." }, { "version": "1.4", "date": "2026-07-17", "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links." }, { "version": "1.3", "date": "2026-07-17", "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest." }, { "version": "1.2", "date": "2026-07-17", "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price." }, { "version": "1.1", "date": "2026-07-16", "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary." }, { "version": "1.0", "date": "2026-07-15", "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops." } ] }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 50, "band": "Thin", "stars": 2, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 8, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 6, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "percentile": { "corpus_n": 424, "beats_pct": 66, "cohort": { "type": "saas", "n": 258, "beats_pct": 53 } }, "devices_available": [ "desktop", "mobile" ], "funnels": [ { "device": "desktop", "funnel_sig": "refund-policy>pricing", "score": 50, "band": "Thin", "funnel_depth": 2, "captured_at": "2026-07-29", "crawler": "Roentgen 1.8" }, { "device": "desktop", "funnel_sig": "history>pricing", "score": 60, "band": "Partial", "funnel_depth": 2, "captured_at": "2026-07-29", "crawler": "Roentgen 1.8" }, { "device": "desktop", "funnel_sig": "home>pricing", "score": 50, "band": "Thin", "funnel_depth": 2, "captured_at": "2026-07-29", "crawler": "Roentgen 1.8" }, { "device": "desktop", "funnel_sig": "pricing", "score": 50, "band": "Thin", "funnel_depth": 1, "captured_at": "2026-07-29", "crawler": "Roentgen 1.8" }, { "device": "desktop", "funnel_sig": "alternatives", "score": null, "band": "Blocked", "funnel_depth": 0, "captured_at": "2026-07-29", "crawler": "Roentgen 1.8" }, { "device": "mobile", "funnel_sig": "home>pricing", "score": 50, "band": "Thin", "funnel_depth": 2, "captured_at": "2026-07-29", "crawler": "Roentgen 1.8" } ], "timeline": [ { "score": 50, "band": "Thin", "date": "2026-07-29" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "saas", "score": { "score": 50, "band": "Thin", "stars": 2, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 8, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 6, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 2, "proof_points": 3, "proof_steps": 2, "components_present": 7, "free_gifts": 0, "discount_present": true, "has_countdown": false, "subscription_detected": true, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 4, "tactics_total": 11, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 1, "evidence": [ "pricing: Frequently Asked Questions" ] }, { "id": "free_trial", "label": "Free trial / freemium", "category": "offer", "present": true, "count": 2, "evidence": [ "refund-policy: Free plan", "pricing: Free tier" ] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "press_features", "label": "Press / \"as seen in\"", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "pricing_tiers", "label": "Pricing tiers", "category": "offer", "present": true, "count": 1, "evidence": [ "pricing: free, $5.83/mo" ] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "scarcity_stock", "label": "Scarcity / urgency copy", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 2, "evidence": [ "refund-policy: logos: WhereWasTaken, Verified on DANG!, Find us on Firsto, Submit AI Tools, Listed on Tur", "pricing: logos: WhereWasTaken, Verified on DANG!, Find us on Firsto, Submit AI Tools, Listed on Tur" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#2d2d2d", "accent": "#2d2d2d", "bg": "#ffffff", "surface": "#ffffff", "text": "#ffffff" }, "font": { "display": "Open Sans", "body": "Open Sans", "families": [ { "family": "Open Sans", "chars": 2527 }, { "family": "Inter", "chars": 29 }, { "family": "monospace", "chars": 11 } ] }, "type_scale": [ 9, 11, 12, 14, 16, 24, 36 ], "weights": [ 400, 500, 600, 700, 800 ], "base_size": 17, "min_size": 14, "radius_scale": [ 8, 12, 33554400 ], "palette": [ { "hex": "#2d2d2d", "usage_pct": 99.9, "lum": 0.18, "chroma": 0 }, { "hex": "#ffffff", "usage_pct": 0.1, "lum": 1, "chroma": 0 } ] } }, "proof_language": [ { "type": "guarantee", "template": "Money-Back Guarantee", "examples": [ "Money-Back Guarantee", "14-day money-back guarantee" ] }, { "type": "discount", "template": "Save {N}%", "examples": [ "Save 71%" ] } ], "ux": { "summary": { "flags": 3, "unknown": 0, "posture": "Leaky", "checks_total": 7 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "needs_work", "fact": "94% of measurable text passes WCAG AA. 4+ runs fail.", "evidence": "worst: “Pro” at 2.5:1 (18px, #6d54cf on #2d2d2d). needs 4.5:1", "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy." }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present." }, { "group": "type", "label": "Body text size", "verdict": "needs_work", "fact": "Smallest body text is 9px (base ~16px). below the ~16px readable floor.", "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only." }, { "group": "type", "label": "Line length", "verdict": "note", "fact": "3 paragraphs run past ~95 characters per line.", "fix": "Cap measure at ~60-75ch for comfortable reading." }, { "group": "a11y", "label": "Language declared", "verdict": "good", "fact": "html[lang] is set for screen readers." }, { "group": "a11y", "label": "Image alt text", "verdict": "note", "fact": "2 of 76 content images (3%) have no alt attribute.", "fix": "Add descriptive alt to content images; alt=\"\" for purely decorative ones." }, { "group": "a11y", "label": "Named controls", "verdict": "needs_work", "fact": "2 buttons/links have no accessible name (icon-only, no aria-label).", "fix": "Add aria-label to icon-only buttons and links." } ], "signals": { "contrast": { "sampled": 167, "pass_aa": 152, "fail_aa": 9, "unknown": 6, "worst": [ { "text": "Pro", "ratio": 2.5, "fg": "#6d54cf", "bg": "#2d2d2d", "need": 4.5, "px": 18 }, { "text": "Unlimited", "ratio": 2.5, "fg": "#6d54cf", "bg": "#2d2d2d", "need": 4.5, "px": 16 }, { "text": "Advanced Reasoning AI", "ratio": 2.5, "fg": "#6d54cf", "bg": "#2d2d2d", "need": 4.5, "px": 16 }, { "text": "Full Geographic Report", "ratio": 2.5, "fg": "#6d54cf", "bg": "#2d2d2d", "need": 4.5, "px": 16 } ] }, "typography": { "body_px": 16, "min_body_px": 9, "line_height": 1.63, "long_lines": 3, "distinct_sizes": 8 }, "a11y": { "lang": true, "viewport": true, "img_total": 76, "img_missing_alt": 2, "controls_total": 0, "controls_unlabeled": 0, "controls_placeholder_only": 0, "controls_unnamed": 2, "generic_links": 0, "h1_home": 1, "h1_counts": [ 1, 1 ], "heading_skips": 0 }, "tap_targets": { "checked": 122, "small": 79, "sample": [ { "label": "Blog", "w": 33, "h": 24 }, { "label": "Blog", "w": 33, "h": 24 }, { "label": "Pricing", "w": 50, "h": 24 }, { "label": "Pricing", "w": 50, "h": 24 } ] }, "layout": { "h_overflow": false, "overflow_px": 0 }, "viewport_w": 1440 } }, "playbooks": [], "steps": [ { "n": 1, "id": "refund-policy", "label": "Refund Policy", "url": "https://www.wherewastaken.com/refund-policy", "reached": true, "copy": { "title": "Refund Policy | Find Where This Photo Was Taken | AI Image Location Finder", "meta_description": "Find where a photo was taken with AI. Upload any image, travel photo, or GeoGuessr screenshot and discover its possible location using landmarks, architecture, signs, and geographic clues.", "hero_copy": "Refund Policy | 1. Scope | 2. Fourteen-Day Money-Back Guarantee", "h1": [ "Refund Policy" ], "h2": [ "1. Scope", "2. Fourteen-Day Money-Back Guarantee", "3. How Usage Affects Eligibility", "4. How to Request a Refund", "5. Approved Refunds", "6. Declined Refunds", "7. Contact" ], "h3": [], "ctas": [ "English", "Sign In" ], "prices": [], "form_fields": 0, "form_field_names": [], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [ { "type": "guarantee", "text": "Money-Back Guarantee", "value": null } ], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": true, "interval": null }, "free_items": [], "tactics": [ "trust_badges", "free_trial", "no_credit_card", "social_proof_logos" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": null, "trust_badges": "Money-Back", "press_logos": null, "per_unit_price": null, "free_shipping": null, "free_trial": "Free plan", "no_credit_card": "No credit card required", "social_proof_logos": "logos: WhereWasTaken, Verified on DANG!, Find us on Firsto, Submit AI Tools, Listed on Tur", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 0, "contrast_unknown": 3, "aa_pass_pct": 100, "min_body_px": 9, "small_taps": 38, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/wherewastaken/screenshot/01-refund-policy/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/wherewastaken/screenshot/01-refund-policy/full.png" }, "crops": [] }, { "n": 2, "id": "pricing", "label": "Pricing", "url": "https://www.wherewastaken.com/pricing", "reached": true, "copy": { "title": "WhereWasTaken Pricing | AI Image Location Finder Pro Plans", "meta_description": "Compare Free and Pro plans for WhereWasTaken. Unlock unlimited AI image location analysis, detailed geographic evidence, interactive maps, and advanced photo location insights.", "hero_copy": "Unlock the Full Power of AI Photo Location Analysis | Frequently Asked Questions", "h1": [ "Unlock the Full Power of AI Photo Location Analysis" ], "h2": [ "Frequently Asked Questions" ], "h3": [ "Can I try it for free?", "What happens if I upgrade?", "Can I cancel anytime?", "Is Pro worth it?", "How accurate is the AI?" ], "ctas": [ "English", "Sign In", "Monthly", "on", "Annual", "Upgrade to Pro", "Can I try it for free?", "What happens if I upgrade?", "Can I cancel anytime?", "Is Pro worth it?", "How accurate is the AI?", "Start Free" ], "prices": [ "$0", "$5.83", "$69.99" ], "form_fields": 0, "form_field_names": [], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [ { "type": "guarantee", "text": "14-day money-back guarantee", "value": 14 }, { "type": "discount", "text": "Save 71%", "value": 71 } ], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": true, "anchors": [], "percent_off": "Save 71%" }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "subscription_toggle", "faq_accordion", "trust_badges", "free_trial", "no_credit_card", "social_proof_logos", "pricing_tiers" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": "billing toggle (monthly / annual)", "faq_accordion": "Frequently Asked Questions", "trust_badges": "Secure checkout", "press_logos": null, "per_unit_price": null, "free_shipping": null, "free_trial": "Free tier", "no_credit_card": "No credit card required", "social_proof_logos": "logos: WhereWasTaken, Verified on DANG!, Find us on Firsto, Submit AI Tools, Listed on Tur", "usage_proof": null, "pricing_tiers": "free, $5.83/mo", "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 9, "contrast_unknown": 3, "aa_pass_pct": 90, "min_body_px": 9, "small_taps": 41, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/wherewastaken/screenshot/02-pricing/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/wherewastaken/screenshot/02-pricing/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://api.uxxray.com/api/v1/teardown/wherewastaken/screenshot/02-pricing/crops/primary_cta.png" } ] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/wherewastaken/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief. build in the style of wherewastaken.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-29). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Pricing\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#2d2d2d` | 90.6% | support |\n| `#3b3b3b` | 6.2% | support |\n| `#232323` | 3.1% | support |\n| `#6d54cf` | 0.1% | accent/brand |\n| `#ff6250` | 0% | accent/brand |\n| `#ffffff` | 0% | background |\n\nCurated roles: `primary=#2d2d2d` · `accent=#2d2d2d` · `bg=#ffffff` · `surface=#ffffff` · `text=#a3a3a3`\n\n## Type\n- Display: `Open Sans`\n- Body: `Open Sans`\n- Size scale (px): 9, 11, 12, 14, 16, 20, 30, 60\n- Radius (px): 5, 8, 10, 12, 16, 33554400\n\n## Patterns detected (fact-based). 4/11\n- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: AI Image Location Finder FAQ; pricing: Frequently Asked Questions)_\n- **Free trial / freemium**. A free trial, free tier, or \"no credit card\" entry offer. _(home: Free tier; pricing: Free tier)_\n- **Trusted-by logo wall**. Customer/company logos or a \"trusted by / used by\" claim. _(home: logos: WhereWasTaken, Paris, France, Chicago, United States, Malargüe, Argentina, Verified; pricing: logos: WhereWasTaken, Verified on DANG!, Find us on Firsto, Submit AI Tools, Listed on Tur)_\n- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $5.83/mo)_\n\n## Proof language (harvested strings → templates)\n- `{N}-day money-back guarantee`. e.g. \"14-day money-back guarantee\"\n- `Save {N}%`. e.g. \"Save 71%\"\n\n## Funnel facts\n- Depth reached: 2 step(s) (single-page MVP capture)\n- Proof points: 2 across 1 step(s)\n- Discount/anchor pricing: yes · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n" }, "_rate": { "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").", "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:wherewastaken\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/wherewastaken/bundle", "html": "https://uxxray.com/ux-report/wherewastaken", "brief": "https://api.uxxray.com/api/v1/teardown/wherewastaken/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/wherewastaken/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/wherewastaken/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/wherewastaken/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/wherewastaken/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com/mcp" }, "devices": { "desktop": { "score": { "score": null, "band": "Blocked", "stars": 0 }, "steps": [ { "n": 1, "id": "refund-policy", "label": "Refund Policy", "url": "https://www.wherewastaken.com/refund-policy", "reached": true, "copy": { "title": "Refund Policy | Find Where This Photo Was Taken | AI Image Location Finder", "meta_description": "Find where a photo was taken with AI. 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