# Agent Brief. build in the style of writetested.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-27). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 43% | background |
| `#fafaf8` | 25% | background |
| `#111111` | 13.9% | support |
| `#0d0a08` | 8.7% | support |
| `#0f0f10` | 5.3% | support |
| `#1a1a1a` | 1.2% | support |
| `#181818` | 1% | support |
| `#f7f5f0` | 0.6% | background |

Curated roles: `accent=#0d0a08` · `bg=#ffffff` · `surface=#fafaf8` · `text=#ffffff`

## Type
- Display: `Playfair Display`
- Body: `Inter`
- Size scale (px): 5, 6, 10, 11, 12, 13, 14, 15, 16, 17, 18, 21
- Radius (px): 3, 4, 6, 8, 10, 100

## Patterns detected (fact-based). 9/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison grid: 16 rows; pricing: comparison grid: 9 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Frequently Asked Questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 700+
hours tested
118
tools reviewed
12
categories; p3: Instantly.ai Review 2026)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free credits; pricing: free plan; p3: Free Plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: taplio, convertkit, hunter-io, cleanvoice, resemble-ai; p3: logos: instantly-ai, blotato, convertkit, hunter-io, taplio)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: $10/mo, free, $35/mo, $20/mo; pricing: free, $60/mo, $39/mo, $19/mo; p3: $37/mo, $97/mo, $358/mo, $47/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(p3: documentation)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, email; p3: email, email)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: as seen in; p3: featured in)_

## Proof language (harvested strings → templates)
- `{X} / 5`. e.g. "4.9 / 5", "4.8 out of 5"
- `AS SEEN IN Indie Hackers The Tilt Creator Economy Report Product Hunt`. e.g. "AS SEEN IN Indie Hackers The Tilt Creator Economy Report Product Hunt"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 3 across 2 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.