# Agent Brief. build in the style of writetested.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-30). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 40.7% | background |
| `#fafaf8` | 30.8% | background |
| `#111111` | 17% | support |
| `#0d0a08` | 7.1% | support |
| `#111214` | 1.3% | support |
| `#1a1a1a` | 1.3% | support |
| `#c0392b` | 0.5% | accent/brand |
| `#f3f2ee` | 0.2% | background |

Curated roles: `primary=#0d0a08` · `accent=#0d0a08` · `bg=#ffffff` · `surface=#fafaf8` · `text=#cccccc`

## Type
- Display: `Playfair Display`
- Body: `Inter`
- Size scale (px): 6, 10, 11, 12, 13, 14, 15, 16, 17, 18, 21, 32
- Radius (px): 3, 4, 5, 8, 10, 100

## Patterns detected (fact-based). 5/10
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: TOOL · OVERALL · QUALITY · VALUE · EASE · SEO · PRICE)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 500+
hours tested
94
tools reviewed
8
categories; p2: AI Writing Tool Reviews 2026)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: koala-writer, hyperwrite, captions-ai, krea-ai, longshot-ai; p2: logos: mangools, krea-ai, elevenlabs, make, screaming-frog)_
- **Affiliate disclosure**. An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate"). a transparency/trust signal. _(home: disclosure present; p2: disclosure present)_
- **Ranked "best of" list**. A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern. _(home: ranked list)_

## Proof language (harvested strings → templates)
- `{X} / 5`. e.g. "4.9 / 5"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.