{
  "schema_version": "1.0",
  "generated_at": "2026-07-30T19:21:22.102Z",
  "slug": "writetested",
  "domain": "writetested.com",
  "funnel_type": "affiliate",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.10",
    "label": "Roentgen 1.10",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.10",
        "date": "2026-07-29",
        "summary": "Element-level tactic rects: the walk now records each conversion element (strikethrough/anchor price, rating, money-back guarantee, scarcity, no-credit-card, countdown) as page-fraction coordinates on the SAME crawl as the full-page screenshot, so the Element Library can crop the exact on-page pixels. A media gate drops any candidate sitting over a photo/background-image (kept honest: a rect we can't cleanly show is dropped, never guessed). Additive — display-only, zero scoring drift; Worker + CLI parity."
      },
      {
        "version": "1.9",
        "date": "2026-07-28",
        "summary": "Overlay auto-dismiss before capture: the Worker now clears cookie/consent + newsletter popups (main doc + every subframe, catching iframe Klaviyo/Attentive modals) that previously froze in screenshots — parity with the CLI. Goto-only, never after an in-funnel click."
      },
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 60,
    "band": "Partial",
    "stars": 3,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 7,
        "cap": 7
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 7,
        "cap": 13
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 11,
        "cap": 16
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 0,
        "cap": 6
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 7,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 439,
    "beats_pct": 74,
    "cohort": null
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>p2",
      "score": 60,
      "band": "Partial",
      "funnel_depth": 2,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>p2",
      "score": 60,
      "band": "Partial",
      "funnel_depth": 2,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "methodology>p2",
      "score": 55,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "prompt-lab>p2",
      "score": 70,
      "band": "Partial",
      "funnel_depth": 2,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "tools>p2",
      "score": 35,
      "band": "Sparse",
      "funnel_depth": 2,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "reviews",
      "score": 35,
      "band": "Sparse",
      "funnel_depth": 1,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    }
  ],
  "timeline": [
    {
      "score": 60,
      "band": "Partial",
      "date": "2026-07-30"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "affiliate",
      "score": {
        "score": 60,
        "band": "Partial",
        "stars": 3,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 7,
            "cap": 7
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 7,
            "cap": 13
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 11,
            "cap": 16
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 0,
            "cap": 6
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 7,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 1,
      "proof_steps": 1,
      "components_present": 6,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 5,
      "tactics_total": 10,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "affiliate_disclosure",
        "label": "Affiliate disclosure",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: disclosure present",
          "p2: disclosure present"
        ]
      },
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "home: comparison table: TOOL · OVERALL · QUALITY · VALUE · EASE · SEO · PRICE"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "outbound_offer",
        "label": "Outbound offer CTAs",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: 500+\nhours tested\n94\ntools reviewed\n8\ncategories",
          "p2: AI Writing Tool Reviews 2026"
        ]
      },
      {
        "id": "ranked_list",
        "label": "Ranked \"best of\" list",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "home: ranked list"
        ]
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: logos: koala-writer, hyperwrite, captions-ai, krea-ai, longshot-ai",
          "p2: logos: mangools, krea-ai, elevenlabs, make, screaming-frog"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#0d0a08",
        "accent": "#0d0a08",
        "bg": "#ffffff",
        "surface": "#fafaf8",
        "text": "#cccccc"
      },
      "font": {
        "display": "Playfair Display",
        "body": "Inter",
        "families": [
          {
            "family": "monospace",
            "chars": 15840
          },
          {
            "family": "Inter",
            "chars": 14285
          },
          {
            "family": "DM Mono",
            "chars": 364
          },
          {
            "family": "Playfair Display",
            "chars": 293
          },
          {
            "family": "Playfair Display",
            "chars": 145
          }
        ]
      },
      "type_scale": [
        6,
        10,
        11,
        12,
        13,
        14,
        15,
        16,
        17,
        18,
        21,
        32
      ],
      "weights": [
        400,
        500,
        600,
        700,
        800
      ],
      "base_size": 12,
      "min_size": 5,
      "radius_scale": [
        3,
        4,
        5,
        8,
        10,
        100
      ],
      "palette": [
        {
          "hex": "#ffffff",
          "usage_pct": 40.7,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#fafaf8",
          "usage_pct": 30.8,
          "lum": 0.98,
          "chroma": 0.01
        },
        {
          "hex": "#111111",
          "usage_pct": 17,
          "lum": 0.07,
          "chroma": 0
        },
        {
          "hex": "#0d0a08",
          "usage_pct": 7.1,
          "lum": 0.04,
          "chroma": 0.02
        },
        {
          "hex": "#111214",
          "usage_pct": 1.3,
          "lum": 0.07,
          "chroma": 0.01
        },
        {
          "hex": "#1a1a1a",
          "usage_pct": 1.3,
          "lum": 0.1,
          "chroma": 0
        },
        {
          "hex": "#c0392b",
          "usage_pct": 0.5,
          "lum": 0.33,
          "chroma": 0.58
        },
        {
          "hex": "#f3f2ee",
          "usage_pct": 0.2,
          "lum": 0.95,
          "chroma": 0.02
        },
        {
          "hex": "#333333",
          "usage_pct": 0.2,
          "lum": 0.2,
          "chroma": 0
        },
        {
          "hex": "#edf7f2",
          "usage_pct": 0.2,
          "lum": 0.96,
          "chroma": 0.04
        }
      ]
    }
  },
  "proof_language": [
    {
      "type": "star_rating",
      "template": "{X} / 5",
      "examples": [
        "4.9 / 5"
      ]
    }
  ],
  "ux": {
    "summary": {
      "flags": 2,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 7
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "66% of measurable text passes WCAG AA. 4+ runs fail.",
        "evidence": "worst: “Good” at 2.85:1 (10px, #e67e22 on #ffffff). needs 4.5:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 8px (base ~17px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "11 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 147 content images carry alt text."
      },
      {
        "group": "a11y",
        "label": "Form labels",
        "verdict": "note",
        "fact": "3 form fields rely on placeholder text as the only label.",
        "fix": "Back placeholders with a real <label>. placeholder text vanishes on input."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 1200,
        "pass_aa": 789,
        "fail_aa": 411,
        "unknown": 0,
        "worst": [
          {
            "text": "Good",
            "ratio": 2.85,
            "fg": "#e67e22",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 10
          },
          {
            "text": "Good",
            "ratio": 2.85,
            "fg": "#e67e22",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 10
          },
          {
            "text": "Good",
            "ratio": 2.85,
            "fg": "#e67e22",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 10
          },
          {
            "text": "79",
            "ratio": 2.85,
            "fg": "#e67e22",
            "bg": "#ffffff",
            "need": 3,
            "px": 22
          }
        ]
      },
      "typography": {
        "body_px": 17,
        "min_body_px": 8,
        "line_height": 1.6,
        "long_lines": 11,
        "distinct_sizes": 10
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 147,
        "img_missing_alt": 0,
        "controls_total": 3,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 3,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1,
          1
        ],
        "heading_skips": 1
      },
      "tap_targets": {
        "checked": 323,
        "small": 195,
        "sample": [
          {
            "label": "Reviews",
            "w": 78,
            "h": 34
          },
          {
            "label": "Reviews",
            "w": 78,
            "h": 34
          },
          {
            "label": "Compare",
            "w": 84,
            "h": 34
          },
          {
            "label": "Compare",
            "w": 84,
            "h": 34
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [
    {
      "id": "bridge",
      "kind": "match",
      "confidence": "high",
      "surface": "listicle bridge",
      "claim": "Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers",
      "evidence": [
        {
          "label": "Ranked \"best of\" list",
          "quote": "home: ranked list"
        },
        {
          "label": "Affiliate disclosure",
          "quote": "home: disclosure present"
        }
      ]
    }
  ],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://writetested.com/",
      "reached": true,
      "copy": {
        "title": "WriteTested — AI Writing Tools, Actually Tested",
        "meta_description": "We write-tested 95 AI writing tools so you don't have to. Real scores, real output samples, zero sponsored rankings. Updated quarterly.",
        "hero_copy": "We test AI tools so you don't have to. | Every score earned the hard way | Murf AI",
        "h1": [
          "We test AI tools so you don't have to."
        ],
        "h2": [
          "Every score earned the hard way",
          "Murf AI",
          "Which type of writer are you?",
          "Every AI Tool, Honestly Reviewed",
          "All Tools, Side by Side",
          "Same Prompt. See the Difference.",
          "3 Questions. Your Perfect AI Writer.",
          "Not sure which AI tool is right for you?"
        ],
        "h3": [
          "Murf AI",
          "What best describes your work?"
        ],
        "ctas": [
          "All Categories ▾",
          "▼ Hide details",
          "▲ Hide details",
          "✍️ Freelance Writer",
          "📣 Content Marketer",
          "🔍 SEO Agency",
          "All (93)",
          "✍️ AI Writing (33)",
          "🤖 AI Assistants (7)",
          "🎨 Image & Design (7)",
          "🎬 Video & Voice (17)",
          "⚡ Automation (3)"
        ],
        "prices": [
          "$29",
          "$35",
          "$150",
          "$99",
          "$6",
          "$9",
          "$79",
          "$20",
          "$50",
          "$0.01",
          "$14.95",
          "$49",
          "$500",
          "$800"
        ],
        "form_fields": 2,
        "form_field_names": [
          "email",
          "email"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [
        {
          "type": "star_rating",
          "text": "4.9 / 5",
          "value": 4.9
        }
      ],
      "proof_position": {
        "in_header": false,
        "above_fold": true,
        "above_fold_text": "500+\nhours tested\n94\ntools reviewed\n8\ncategories"
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": true,
        "interval": "90 days"
      },
      "free_items": [],
      "tactics": [
        "review_wall",
        "comparison_table",
        "trust_badges",
        "free_trial",
        "social_proof_logos",
        "pricing_tiers"
      ],
      "tactics_evidence": {
        "review_wall": "45 star glyphs",
        "comparison_table": "comparison table: TOOL · OVERALL · QUALITY · VALUE · EASE · SEO · PRICE",
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": "30-day",
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Free tier",
        "no_credit_card": null,
        "social_proof_logos": "logos: koala-writer, hyperwrite, captions-ai, krea-ai, longshot-ai",
        "usage_proof": null,
        "pricing_tiers": "free, $29/mo, $35/mo, $99/mo",
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 6,
        "contrast_unknown": 0,
        "aa_pass_pct": 99,
        "min_body_px": 8,
        "small_taps": 163,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/writetested/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/writetested/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/writetested/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Reviews",
      "url": "https://writetested.com/reviews",
      "reached": true,
      "copy": {
        "title": "WriteTested — AI Writing Tools, Actually Tested",
        "meta_description": "We write-tested 95 AI writing tools so you don't have to. Real scores, real output samples, zero sponsored rankings. Updated quarterly.",
        "hero_copy": "AI Writing Tool Reviews 2026",
        "h1": [
          "AI Writing Tool Reviews 2026"
        ],
        "h2": [],
        "h3": [],
        "ctas": [
          "All Categories ▾",
          "Get Updates →"
        ],
        "prices": [
          "$29",
          "$35",
          "$6",
          "$9",
          "$79",
          "$20",
          "$0.01",
          "$49",
          "$19.99",
          "$23",
          "$99",
          "$12.50",
          "$10",
          "$59",
          "$15",
          "$18",
          "$250",
          "$39",
          "$19",
          "$8",
          "$22",
          "$800",
          "$49.99",
          "$30",
          "$24.99"
        ],
        "form_fields": 1,
        "form_field_names": [
          "email"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
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