{
  "schema_version": "1.0",
  "generated_at": "2026-07-30T19:40:31.539Z",
  "slug": "xpptx",
  "domain": "xpptx.com",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.10",
    "label": "Roentgen 1.10",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.10",
        "date": "2026-07-29",
        "summary": "Element-level tactic rects: the walk now records each conversion element (strikethrough/anchor price, rating, money-back guarantee, scarcity, no-credit-card, countdown) as page-fraction coordinates on the SAME crawl as the full-page screenshot, so the Element Library can crop the exact on-page pixels. A media gate drops any candidate sitting over a photo/background-image (kept honest: a rect we can't cleanly show is dropped, never guessed). Additive — display-only, zero scoring drift; Worker + CLI parity."
      },
      {
        "version": "1.9",
        "date": "2026-07-28",
        "summary": "Overlay auto-dismiss before capture: the Worker now clears cookie/consent + newsletter popups (main doc + every subframe, catching iframe Klaviyo/Attentive modals) that previously froze in screenshots — parity with the CLI. Goto-only, never after an in-funnel click."
      },
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 50,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 6,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 439,
    "beats_pct": 61,
    "cohort": {
      "type": "saas",
      "n": 274,
      "beats_pct": 48
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>p2>pricing",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 3,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>p2>pricing",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 3,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "pricing>p2",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "solutions",
      "score": null,
      "band": "Blocked",
      "funnel_depth": 0,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "agreement",
      "score": null,
      "band": "Blocked",
      "funnel_depth": 0,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    }
  ],
  "timeline": [
    {
      "score": 50,
      "band": "Thin",
      "date": "2026-07-30"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 6,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 1,
      "proof_steps": 1,
      "components_present": 6,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 5,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 3,
        "evidence": [
          "home: FAQs About Xpptx",
          "p2: Word to Slides FAQs",
          "pricing: Pricing FAQs"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 3,
        "evidence": [
          "home: Start free",
          "p2: Start free",
          "pricing: Start free"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": true,
        "count": 3,
        "evidence": [
          "home: featured on",
          "p2: featured on",
          "pricing: featured on"
        ]
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "pricing: free, $15.99/mo, $27.91/mo"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: logo wall (5 distinct marks)",
          "p2: logo wall (4 distinct marks)"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#f1edf3",
        "accent": "#f1edf3",
        "bg": "#f1edf3",
        "surface": "#f7f7f7",
        "text": "#171717"
      },
      "font": {
        "display": "Libre Baskerville",
        "body": "Libre Baskerville",
        "families": [
          {
            "family": "Libre Baskerville",
            "chars": 3151
          }
        ]
      },
      "type_scale": [
        12,
        14,
        16,
        18,
        20,
        24,
        36,
        48
      ],
      "weights": [
        400,
        500,
        600,
        700,
        800,
        900
      ],
      "base_size": 21,
      "min_size": 14,
      "radius_scale": [
        8,
        10,
        16,
        20,
        51,
        33554400
      ],
      "palette": [
        {
          "hex": "#000000",
          "usage_pct": 50.4,
          "lum": 0,
          "chroma": 0
        },
        {
          "hex": "#f1edf3",
          "usage_pct": 45,
          "lum": 0.93,
          "chroma": 0.02
        },
        {
          "hex": "#f7f7f7",
          "usage_pct": 3.2,
          "lum": 0.97,
          "chroma": 0
        },
        {
          "hex": "#ffffff",
          "usage_pct": 1.1,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#823eda",
          "usage_pct": 0.3,
          "lum": 0.34,
          "chroma": 0.61
        }
      ]
    }
  },
  "proof_language": [
    {
      "type": "discount",
      "template": "{N}% OFF",
      "examples": [
        "20% OFF"
      ]
    }
  ],
  "ux": {
    "summary": {
      "flags": 2,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 6
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "76% of measurable text passes WCAG AA. 4+ runs fail.",
        "evidence": "worst: “Image” at 2.98:1 (36px, #5290bd on #f1edf3). needs 3:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 12px (base ~16px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "4 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 198 content images carry alt text."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 212,
        "pass_aa": 148,
        "fail_aa": 48,
        "unknown": 16,
        "worst": [
          {
            "text": "Image",
            "ratio": 2.98,
            "fg": "#5290bd",
            "bg": "#f1edf3",
            "need": 3,
            "px": 36
          },
          {
            "text": "Here are some frequently asked questions about Xpptx from us",
            "ratio": 4.26,
            "fg": "#736f76",
            "bg": "#f1edf3",
            "need": 4.5,
            "px": 16
          },
          {
            "text": "Create professional, editable slides from Word documents, PD",
            "ratio": 4.26,
            "fg": "#736f76",
            "bg": "#f1edf3",
            "need": 4.5,
            "px": 14
          },
          {
            "text": "Word to Slides",
            "ratio": 4.26,
            "fg": "#736f76",
            "bg": "#f1edf3",
            "need": 4.5,
            "px": 14
          }
        ]
      },
      "typography": {
        "body_px": 16,
        "min_body_px": 12,
        "line_height": 1.5,
        "long_lines": 4,
        "distinct_sizes": 9
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 198,
        "img_missing_alt": 0,
        "controls_total": 0,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1,
          1,
          1
        ],
        "heading_skips": 1
      },
      "tap_targets": {
        "checked": 126,
        "small": 88,
        "sample": [
          {
            "label": "PDF to Slides",
            "w": 109,
            "h": 22
          },
          {
            "label": "PDF to Slides",
            "w": 109,
            "h": 22
          },
          {
            "label": "PDF to Slides",
            "w": 109,
            "h": 22
          },
          {
            "label": "Word to Slides",
            "w": 120,
            "h": 22
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://xpptx.com/",
      "reached": true,
      "copy": {
        "title": "AI Slides Generator - Word, PDF & Images to Slides | Xpptx",
        "meta_description": "Create professional slides from Word, PDF, and images with AI. Start free and turn ideas into polished presentations in minutes.",
        "hero_copy": "AI Slides Generator - Make Presentations Instantly | Wordto Slides | PDF to Slides",
        "h1": [
          "AI Slides Generator - Make Presentations Instantly"
        ],
        "h2": [
          "Wordto Slides",
          "PDF to Slides",
          "Image to Slides",
          "Beautify Slides",
          "Open Capability Private Deployment",
          "Intelligent Creation Coverage All Scenarios",
          "TOOLS",
          "INFORMATION"
        ],
        "h3": [
          "FAQs About Xpptx",
          "What can Xpptx do?",
          "How long does it take to create Slides?",
          "Can the slides generated using Xpptx be used commercially?",
          "What types of slides can Xpptx generate?",
          "What languages ​​does Xpptx support?"
        ],
        "ctas": [
          "Toggle theme",
          "Try Xpptx free",
          "Slides Generation",
          "Market Research",
          "Work Report",
          "Marketing Plan",
          "Training Material",
          "Subject Report",
          "Strategic Planning",
          "Project Summary",
          "Sales Presentation",
          "What can Xpptx do?"
        ],
        "prices": [],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "faq_accordion",
        "press_logos",
        "free_trial",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "FAQs About Xpptx",
        "trust_badges": null,
        "press_logos": "featured on",
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Start free",
        "no_credit_card": null,
        "social_proof_logos": "logo wall (5 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 13,
        "contrast_unknown": 10,
        "aa_pass_pct": 73,
        "min_body_px": 12,
        "small_taps": 31,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/xpptx/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/xpptx/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/xpptx/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Solutions",
      "url": "https://xpptx.com/solutions/word2ppt",
      "reached": true,
      "copy": {
        "title": "Convert Word to Slides - Tools | Xpptx",
        "meta_description": "Convert Word documents into editable slides with AI — preserve headings, tables, and key points.",
        "hero_copy": "Convert Word to Slides with AI | Word to Slides Faster | Word to Slides More Accurate",
        "h1": [
          "Convert Word to Slides with AI"
        ],
        "h2": [
          "Word to Slides Faster",
          "Word to Slides More Accurate",
          "Word to Slides More Beautiful",
          "Automatically Generate Speaker Notes",
          "Intelligent Creation Coverage All Scenarios",
          "Word to Slides FAQs",
          "TOOLS",
          "INFORMATION"
        ],
        "h3": [
          "How does Xpptx convert a Word document into slides?",
          "Which parts of my Word document are preserved?",
          "Can I edit the slides after converting a Word file?",
          "How should I prepare my Word document for the best result?",
          "What kinds of Word documents work well for slide conversion?"
        ],
        "ctas": [
          "Toggle theme",
          "Try Xpptx free",
          "Slides Generation",
          "Market Research",
          "Work Report",
          "Marketing Plan",
          "Training Material",
          "Subject Report",
          "Strategic Planning",
          "Project Summary",
          "Sales Presentation",
          "How does Xpptx convert a Word document into slides?"
        ],
        "prices": [],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "faq_accordion",
        "press_logos",
        "free_trial",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "Word to Slides FAQs",
        "trust_badges": null,
        "press_logos": "featured on",
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Start free",
        "no_credit_card": null,
        "social_proof_logos": "logo wall (4 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 15,
        "contrast_unknown": 5,
        "aa_pass_pct": 69,
        "min_body_px": 12,
        "small_taps": 31,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/xpptx/screenshot/02-p2/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/xpptx/screenshot/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/xpptx/screenshot/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "pricing",
      "label": "Pricing",
      "url": "https://xpptx.com/pricing",
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