# Agent Brief. build in the style of zelnum.com

> Machine-extracted from a live on-demand funnel teardown (2026-10-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Pricing → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 63.1% | background |
| `#0b1220` | 13.9% | support |
| `#faf5ff` | 8.3% | background |
| `#0f172a` | 7.8% | support |
| `#070a1a` | 4.2% | support |
| `#f8faff` | 1.4% | background |
| `#f7f7ff` | 0.5% | background |
| `#f7f9ff` | 0.1% | background |

Curated roles: `accent=#0f172a` · `bg=#ffffff` · `surface=#faf5ff` · `text=#607089`

## Type
- Display: `Plus Jakarta Sans`
- Body: `Plus Jakarta Sans`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 30, 32
- Radius (px): 10, 14, 16, 19, 25, 999

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p4: comparison table: Intent · Best page · Next internal link)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What platforms do you support?; p2: How many checker products does ZelNum offer and across how many platforms?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 84%
On WhatsApp
11%
No account
5%
Review)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; p2: Try free; pricing: Try free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (22 distinct marks); p2: logo wall (10 distinct marks))_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: documentation; p2: documentation; pricing: documentation)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.