ecommerce · Sep 20, 2026
We found more conversion tactics here than on 99% of the 211 multi-step e-commerce funnels we have measured.
10 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 99% of them.
Walk 349 links on the entry page, 299 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
55,000 5-star reviews
$69.99 / $49.99 / $44.99 / $29.99 / save 30%
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+ 7 more with evidence
+ 2 more
+ 4 more
+ 1 more step
You don't need supplements to build muscle, burn fat, and stay healthy. But the…
Natural, science-based sports supplements. Shop pre-workout, post-workout, fat burners, protein powder, multi…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$20 +15 more · save 30% · subscription · 4 proof points
$20 +24 more · save 30% · subscription · 5 proof points
$20 +24 more · save 30% · subscription · 4 proof points
$20 · save 30% · subscription · 3 proof points
$49.99 +18 more · save 30% · subscription · 4 proof points
$29.99 +24 more · save 30% · subscription · 4 proof points
$69.99 +24 more · save 30% · subscription · 4 proof points
save 30% · subscription · 3 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionNatural Science-Based Sports Supplements | Legion
Natural, science-based sports supplements. Shop pre-workout, post-workout, fat burners, protein powder, multivitamins, and more at Legion.
You don't need supplements to build muscle, burn fat, and stay healthy. But the right ones can help.
You don’t need supplements to build muscle, lose fat, and get healthy. But the right ones can help.
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The #1 brand of naturally sweetened and flavored sports supplements.
Some of our most popular products for getting fitter, stronger, and healthier.
See how Legion compares to the rest.
Trusted by scientists, doctors, and everyday fitness folk alike.
Dr. Bill Campbell, PhD
Dr. Spencer Nadolsky, MD+5 more, not shown
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$20
$69.99
$48.99
$49.99
$34.99
$44.99
$31.49
$29.99+8 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion55,000 5-star reviews
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Money-Back Guarantee
55,000+ Five-Star Reviews
press: Forbes Health, Forbes Health, Forbes Health, Forbes Health
limited time
$69.99 / $49.99 / $44.99 / $29.99 / save 30%
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What workout supplements should I take?
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 19 measured checks need work
67% of measurable text passes WCAG AA. 4+ runs fail.
worst: “10” at 2.01:1 (14px, #27a2ff on #dddddd). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
6 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 12.3 MB across 274 measurable resources. 699 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
85 images are shipped at more than 2x the width shown.
“saledesk.jpg” is 4697px wide, displayed at 688px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
632 of 940 interactive targets are under 44×44px on mobile.
smallest: “×” at 15×26px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:13 of 156 content images (8%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:24 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:18 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:1099 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:No autocomplete attributes across 8 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: review widgetrisk removal
home: Money-Back Guaranteeoffer framing
home: $69.99 / $49.99 / $44.99 / $29.99 / save 30%proof above the fold
p4: 55,000+ Five-Star Reviews
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
